The two types_of_seo_-_on_page_and_off_page_optimization

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Enter a phrase or word or a sentence into the search field of a search engine. You will be astonished to find as many sites as the population of the US based on your search input. However, even though the engine found so many sites, it always shows only a few of them in the first and second page.Check out http://www.ribbun.com/ for more information.

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The two types_of_seo_-_on_page_and_off_page_optimization

  1. 1. http://www.ribbun.comThe Two Types of SEO - On Page and Off Page OptimizationEnter a phrase or word or a sentence into the search field of a search engine. You will be astonished tofind as many sites as the population of the US based on your search input. However, even though theengine found so many sites, it always shows only a few of them in the first and second page. This isbecause the search engine goes through each and every site and ranks them according to the keyworddensity, image information, the number of inbound links and many other criteria. Luck has got nothingto do with the sites that came up on the first page. In fact, a term called SEO does this for a website. SEOstands for Search Engine Optimization.For any webpage, there are basically two types of optimizations namely On-page and Off-page SEO. Inon screen optimization the keyword density is improved on your front page or home page and otherpages. Even your content is also restructured in a manner that will allow search engines to easily indexthem. As the name suggests, all the optimization work happens within the website. This includesrestructuring the main page and the content page as these two pages hold the maximum weight in asearch engine.Furthermore, in order to make it easy for the search engine spiders to index your page, keeping thereadability factor of the pages are also important. It is not only important to keyword orient your text onthe site but also to make sure that the proper heading tags and sub-heading tags are used as well as theproper tags are used with images in order to increase their chance of showing up in a search related tothe tag.In off page SEO, efforts are taken to improve the rating of a webpage through building a social network.This includes broadcasting through social media websites such as Linkedin, Facebook, YouTube etc.Other than this the number of inbound links that you have from different websites also determine youreventual rank on a search engine. One method that is employed by many product related websites isthe use of articles and blog sites or mini-blog sites to promote a certain product or service and thenattach a link to their website. This ways, the traffic that reads this writing will feel obliged to visit theweb site and at the same time, the ink becomes an inbound link. Another method of off page SEO is touse the power of affiliate marketing to not only get more customers through the search engines but alsoindirectly through other websites. As an affiliate member of yours, these websites will advertise yourwebsite on their home page and in return will get paid for every visit that your website gets through theother site.Most companies that excel in SEO prefer to employ both the tactics over a period of time to get it to thetop of the search pages. These companies take your websites for a small duration, alter thearrangement and keyword density as per the data on your products and services, then send them off tosearch engines to get them indexed.
  2. 2. http://www.ribbun.comAuthor is an expert in Online Marketing. Visit him to up your rank SEO Services.

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