Seo -international_use_of_seo_on_the_internet


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Seo -international_use_of_seo_on_the_internet

  1. 1. http://www.ribbun.comSEO - International Use of SEO on the InternetWith the globalization of business, SEO globalization was bound to follow and follow it did. Whether it isemergence of developing economies like China, Brazil, India etc or the requirement of a multilingualformat to support the foreign clients, the simple fact is that business websites aiming towards a wideroperational scope need to become truly internationalized. As a result, many contemporary SEOstrategies need to be pushed to the backseat while newer, more international SEO techniques need belooked at more seriously.The first place to start with the changes is the domain extension. The .com era has been superseded bythe local domain extensions like .au, .fr, .in etc. Take the example of Google itself. If you are, say, inFrance and you enter, then the site will automatically direct you to a local extension Hence, it make sense to devote local extensions to respective geographical areas wherein theSEO will take stock o the source server ip address and accordingly transfer the user to a local domain.Another way of doing this is by creating a gateway website, where upon entering, the user is asked toprovide area information and based the entry, is transferred to that country specific site.Another area of consideration is language multiplicity. While your first reaction would be to create asite, optimize it and then apply various word to word translations to the entire content, this approachis far from being efficient. The few foreign visitors who do end up visiting the site will not be able tomake any head or tail of the content and will only go away frustrated. This is a situation you want toavoid at all costs. Hence the best approach is to employ a translator to do the translating of the content.Also, keyword optimization for a particular language does not necessarily work for another language, infact, it rarely does. Even in the case of English speaking countries, people will search for info on a topicbased on the colloquial usage of the search strings in their respective areas. So, it is best advised to usetemplates and individual keywords for each local site for maximum result.Studies suggest that large businesses spend round about 1% of their earnings on international SEOs. But,dont get fooled by the figure as the actual monetary spending goes well over a million dollars. Instead,what you need to learn from this is the importance of cost consideration right from making the sites allthe way till maintaining them. Only then must you proceed with the plan. Also, proper research onmatter and offerings is a must as different demographics will have different ways of looking at the sameconcept or idea. Hence, you might consider looking at a C.M.S. (Content Management System). This is acost effective way of making homogeneous content updates in your websites all at once. InternationalSEO is the way to future marketing strategies and hence, it must be taken in all seriousness.Author is an expert in Online Marketing. Visit him to up your rank SEO Services.