Research On youths of india

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A research on the youths life s

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Research On youths of india

  1. 1. PRESENTED BY:- Vikash Kumar Gupta & Deeksha Ajey
  2. 2.  A way of living of individuals, families (households), and societies, which they manifest in coping with their physical, psychological, social, and economic environments on a day-to-day basis.  Lifestyle is expressed in both work and leisure behavior pattern and (on an individual basis) in activities, attitudes, interests, opinions, values, and allocation of income. It also reflects people's self-image or self-concept the way they see themselves and believe they are seen by the others. Lifestyle is a composite of motivations, needs, and wants and is influenced by factors such as culture, family, reference groups, and social class.  The analysis of consumer life styles (called psychographics) is an important factor in determining how consumers make their purchase desiscions.  Hereby we are discussing about the lifestyle of youth and issues related to their lifestyle.
  3. 3.  Youth comprises of maximum population in India. But the lifestyle of today's youth is confined only to gizmo gadgets, discos and pubs. They don't have any interest in national politics and don't even know what's happening around the world  NIGHT OUTS, lounging in the pubs, tapping your feet to the rocking music in discs, showing off 64 GB I-pods, N-Series mobiles, Levis jeans and Woodland shoes are the common lifestyle of the urban youth today. They feel if they do not have all these ’cool stuffs’, then it will affect their image in college campus or their common hang-outs.
  4. 4.  Today’s generation does not even realize where they are heading to. Their thought is limited and views confined and outlook, they don’t have any. Their thought is limited only to gizmo gadgets, two-wheelers and night life.  ISSUE IN LIFESTYLE  Following are the some issues related to the lifestyle of youth :  Issues related to arrangement of disposable income  Health issues  Social behavior  Thoughts and Perception  Issues made through technology
  5. 5.  Issues related to arrangement of disposable income: - This most common issues is generated in the lifestyle of youth as they don’t fulfill their basic requirements from the amount/pocket money/salary given by their parents/jobs.  Health issues: - Now a days, youth is concentrating more on the screen of their mobile rather than their meal.  Social Behavior: - Today’s youth feel that they become more social only by using the social networking sites.  Thoughts and Perception:- Youth feels that they have fresh thoughts, genuine feeling and positive attitude but most of them is self – conscious, their attitude with other is negative and don’t thinks about their responsibility for others.  Issue generated through technology:- As more as youth use technology, they will lose the precious things of life.
  6. 6. UNDERSTANDING RESEARCHS:-  Exploratory – when researcher don’t know the problem. It is generally based on the secondary data.  Descriptive- when the researcher know the problem and than describe it that is called descriptive study.  Experimental- when researcher research for more alternative solutions even when he know the problem and the solution. That is experimental study.  In this research we know the problems related to the lifestyle of youth like problems related to health, social behavior, disposable income, their thoughts and perception etc. so we are going to do descriptive study on this research. As it is necessary that we give our focus on the above mentioned issues to frame research questions and decide the type of data to be collected and the procedure to be used. Otherwise data collected may be inadequate or the procedure becomes expensive.
  7. 7. we are going to use cross sectional method. A cross sectional study is concerned with a sample of elements from a given population.
  8. 8. 1. The Human Development Hypothesis: The absence of structured recreation for youth negatively affects the long run socio-emotional human development of youth as adults. 2. The Civic Competence Hypothesis: The absence of involvement by youth in interpersonal recreation activities affects an individual’s future civic competence and also affects the quality of democracy. 3. The Insufficiency Hypothesis: Significant numbers of youth are not participating in recreation activities at levels sufficient to support their human development and future civic competence. 4. The Inadequacy Hypothesis: Non-participation by youth in recreation and arts activities can be related to the inadequacy of existing public systems dealing with the provision of youth recreation.
  9. 9.  Do this particular generation doesn't want to grow up and take responsibility and get jobs?  Is it justified to place all these people in a separate group – do they really have so much in common ?  What do you think about values: are there some common core values for them ?
  10. 10. Dependent Variable:- Age, Gender , Parents relations, Peer’s relations, peer’s delinquency, pocket money / monthly income Independent Variables:- Peer’s delinquency, School Satisfaction, Violent behavior, residence area, family disputes, past life experience, deal person/ favorite personality.
  11. 11. Methods  Broadly, Research Design is grouped into 3 categories: Exploratory Studies Descriptive Research Causal Research  Our Research on Youth Lifestyle is based on Descriptive Studies. Descriptive Studies Cross-sectional Sample Survey
  12. 12. Primary Data is data observed or collected directly from first-hand experience. Method: Communication Method By designing questionnaires with a view to collect the requisite information. Questionnaire Structural/non-disguised Type of Questions- Multiple Choice Questions and Open-ended questions (Personal Survey) Open-ended questions to know what is uppermost in the mid of the respondent during personal survey.
  13. 13.  Survey type: (i) personal (ii) by mail Pre-testing of the questionnaire is done. Our research study is based on both secondary and primary data. But preferably primary data.
  14. 14. Any data which has been gathered earlier for some other purpose are the secondary data in the hands of the marketing researcher. Sources of Secondary Data: Miscellaneous Reports Journal of Youth Studies Through the lens of Indian Youth: An overview (Case Studies) Consumer Research Services Musical identities and health over the youth-adult transition Merinews: Today’s Youth and Their Lifestyle Publications of International Organizations/Universities EU-OSHA – European Agency for Safety and Health at Work Social and Public Health Sciences Unit, University of Glasgow University of Glasgow theses Online Websites such as Google, Wikipedia, search.ebscohsot.com and online case studies, journals.
  15. 15.  Population of study :- In our this study which is on the life style of youth we have taken the group of girls whose age is between 18 to 35 and in generally we call them “youth”.  Geographical area of study: Our geographical areas for this research/study are the youth of Delhi, greater Noida and the students of Sharda University.
  16. 16. AS we know that there are various types of sampling methods like: Non-random / non-probability sampling. Random/Probability sampling and Mixed sampling. But for this research we have selected the second one which is Random/Probability sampling, which is also of various types like: Simple Random Cluster Sampling Stratified Random sampling We have chosen Cluster Sampling for our this research in through which we will select our target randomly through which each have equal chance to get selected for our research. In this technique no youth is selected on account of likes or dislikes of the investigator. This provide every youth a fair and equal chance for selection.
  17. 17.  Software Tool Used:-We are going to use excel for data analysis.  TYPE:- 1) Univariate - when there is one variable than we use the univariate type. 2) Bivariate – when there is 2 variables than we use the Bivariate type 3) Multivariate – when there is more than two variables than we use the multivariate type. In this survey we are going to use both The Univariate as well as Bivariate type of analysis
  18. 18. 1. 17% of the girl’s youth population drinks alcohol while, 6% of them smoke daily and some(6%) occasionally. Alcohol Smoke
  19. 19. Pub
  20. 20. Phones Free time
  21. 21. Social sites preferences
  22. 22. Becoming more social
  23. 23. Scope of the Research:-  It refers to the area that is covered in the research and in which area it is useful.  So our topic is lifestyle of youth. So the scope is-  Understanding the social behavior towards people and society  Understanding the nightlife of the youth that where they want to spend their time  Understanding their eating preferences.  What type and group of brand they prefer  Youth spending attitude
  24. 24. Implications /Benefits of Research We came to know the problems We can diversify the youth accordingly Understanding the behavior of the targeted youth Deciding about the likes, dislikes and spending pattern of the youth Understanding the social and mental life of youth.
  25. 25. Limitation of Research Going through a sample survey is itself a demerit. Because we cannot make prediction of all the youth through a sample Most of the youths don’t want to share their personal life experience. Lack of adequate information Inaccessibility to the region of study As we have taken our geographical area as Sharda university. So here we will find no one as extreme poor. So we fail here to target that group of youth.
  26. 26.  Today’s generation of youth are so much different from their elder societies.  Even that they create a youth that is totally different from their former generation that they are needed to be in a separate group of human being.  They never take their responsibilities, ever busy in bullying others, want to have always a dominancy even on their elder generations also.  They are so much addicted of showing-off
  27. 27.  They never take care of their future, to take responsibilities, even they blame other but not think about themselves.  In short, today’s generations is totally dependent on their fake feelings that is a part of their never ever useful attitudes .
  28. 28. References GOOGLE EBSCOHOST WIKIPEDIA MARKETING RESEARCH BY G.C BERRY

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