service marketing:real estate

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by vikash(iipm delhi)

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service marketing:real estate

  1. 1. Group Members  Sourabh  Parminder  Luv rupani  Vikash  Vipin
  2. 2. OMAXE Ltd
  3. 3. OMAXE Ltd  Founded by Mr. Rohtas Goel  Incorporated as Omaxe Builders Private Limited in 1989  Omaxe Construction Ltd., in 1999  The name of the company has now changed to Omaxe Ltd in 2006.
  4. 4. Core services  Civil construction & contracting company  Residential projects  Commercial-shopping malls & office spaces  Hotels  SEZs/IT Parks/BIOTECH Parks  Clients: Amity University, LG, Pepsi, Samsung, Wave Cinemas, National Brain Research Centre, P.G.I. M.E.R, Apollo Hospitals and Delhi High Court.
  5. 5. Some successful projects  The Forest, The Nile, NRI City, Omaxe Connaught Place, Wedding Mall, House 2 Home, Omaxe Plaza, Omaxe Arcade, Park Plaza, Pearls Omaxe, Omaxe Jasola, Omaxe Novelty Mall, Omaxe Terminal Mall and Omaxe Mall - Ludhiana are some of the milestone projects of the company.
  6. 6. Supplementary Services  Classification of Supplementary Services  Offering Consultation Providing Information to Customers Taking Orders from Customers Payment Billing Special Services
  7. 7. Supplementary services  Omaxe also provides additional facilities like Club House, Gymnasium, high level security, hotel / mall in close proximity, common launderette, 100% power backup, yellow pages facility, library, parking space and ATM Facility
  8. 8.  Omaxe Ltd. is offering an option to purchaser to use similar apartments owned & / or maintained by Omaxe (as guests) at other locations for a maximum of 15 days in a year or for a week each at other locations of similar Condos
  9. 9. Basis of pricing  Location  Forecasted demand  Area  Floor wise  Material and fixture used  Extra facilities available-security system, community hall , swimming pool ,lifts etc  Furnishing(semi or full)  Real income of consumers  Input cost  Prices of the competitors
  10. 10. Customer perspective of pricing  Location  Vastu compliance  Durability  Brand name  financing  Quality and design  Ready to move in homes  Value for money  timely completion
  11. 11. Revenue model
  12. 12. Revenue management  revenue management, is the process of understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits .  Purchasing more land  Payment of interest on debt  Investment in under construction projects  advertising
  13. 13. Factors making pricing difficult  Changing interest rates  Competitors pricing  Economic condition  Demand fluctuations  Changing circle rates

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