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Newsletter March 2011 Volume 1 Issue 1<br />EMR Market in India: Growth and Challenges<br />Introduction<br />The electronic medical record (EMR) is simply the electronic format of medical records. EMR stores various types of medical data. The data ranges from medical history, prescriptions, drug allergies to the patients hospital service bills and more. The currently used paper based system is insufficient, ineffective and involves high cost of maintenance. On the contrary, EMR has several advantages like easy data recovery, portability, collaboration etc. EMR assists doctors in make effective medical decisions with ease. In addition, EMR helps the service providers to effectively gather, maintain and recover patient’s medical information with the help of hospital information system (HIS).  Along with managing the medical data, EMR assists in hospital order management, hospital workflow management and security of the medical data. It assists the entire healthcare delivery process in reducing cost and maximizes the profit.<br />Advantages<br />Large hospitals which have implemented and integrated the EMR to the core functions of the hospitals are realising  the benefits. The streamlined process reduces or blocks the revenue leaks across the value chain. The long-term usage of EMR will lead to reduction in cost by reducing the administrative expenditure and increase in data accuracy. With help of EMR Doctors’, are able to treat the patients better with easy and accurate data accessibility. The collection of clinical data at the point of care enhances the efficiency and improves the data quality. The pharmaceutical companies and regulatory authorities use the collected data to improve the post marketing surveillance of drugs. The patients receive better and greater reimbursements. In summary, EMR reduced revenue leaks, increased patient satisfaction and increased the efficiency of the process through technology.<br />Market Barriers                                             .                  Although EMR has tangible positive outcomes, the adoption rate has been low. The market comprises handful of hospitals using EMR. The usage of EMR is limited to corporate hospitals in the various metro cities of India. The known hospital brands such as Fortis and Apollo have been using EMR in a few of their hospitals. In comparison to developed nations, the adoption of EMR in India has been EMR <br />INSIDE THIS ISSUE<br />EMR Market in India:P1<br />Private vs Public Cloud:P2<br />drastically low. The low adoption rate is due to several gaps existing from the doctors to EMR vendors. <br />,[object Object]
The resistance in acceptance of the product new and novel information technology platform impedes the adoption. Doctors who are the basis of healthcare service are defiant about EMR. This is primarily due to lack of compatible technology available in the market. Additionally, the EMR necessitates the use of computers by the doctors. Along with doctors, the stakeholders operating within a hospital are defiant in changing to the EMR.
The high cost of implementation increases capital requirement. This is beyond in reach of the small and medium scale companies. The capital intensive EMR will add to the healthcare service providers’ financial burdens. The fragmented Indian healthcare market that does not have a steady revenue and cash flow might view that capital burden as a risk.

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