Augmented Reality

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A crisp presentation on Augmented Reality technology being used extensively in marketing for a no. of brands

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Augmented Reality

  1. 1. Augmented Reality…<br /><ul><li> Vijayant Dhaka</li></li></ul><li>What is it ? ? ?<br />Augmented reality (AR) is a term for a live direct<br />or indirect view of a physical real-world environment <br />whose elements are merged with (or augmented <br />by) virtual computer-generated imagery - creating <br />a mixed reality.<br />
  2. 2. A. R. Technology<br />With the help of AR technology the information about the surrounding real world of the user becomes interactive and digitally usable<br />Artificial information about the environment can be stored and retrieved as an information layer on top of the real world view<br />
  3. 3. Augmented Reality :<br /><ul><li> combines real and virtual
  4. 4. is interactive in real time
  5. 5. is registered in 3D</li></li></ul><li>Applications…<br /><ul><li> Advertising
  6. 6. Navigation Devices
  7. 7. Military and Emergency services
  8. 8. Architecture
  9. 9. Entertainment
  10. 10. Education</li></li></ul><li>
  11. 11. Thank You..<br />
  12. 12. http://www.youtube.com/watch?v=00FGtH5nkxM<br />http://www.bannerblog.com.au/news/2009/06/35_awesome_augmented_reality_examples.php<br />http://www.youtube.com/watch?v=5VT3Pgd7vpY&feature=related<br />http://www.toyota.co.uk/cgi-bin/toyota/bv/generic_editorial.jsp?navRoot=toyota_1024_root&nodiv=TRUE&fullwidth=TRUE&forceText=TRUE&edname=iQ_reality&id=iQ_reality&catname=/toyota_1024_root/main_nav/pageTopNav/Zone+iQ&zone=Zone+iQ&menuid=316070&sr=Mall<br />http://www.youtube.com/watch?v=AENJxqR0g48&feature=related<br />http://www.youtube.com/watch?v=cNu4CluFOcw&feature=related<br />http://mashable.com/2009/12/05/augmented-reality-iphone/<br />

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