Marketing masterclass july26_2013_bangalore

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How to boost your hospital’s revenue and profits?

Healthcare Marketing MasterClass has been designed for Promoters, CEOs and CMOs to help them fine-tune various elements in their marketing strategy to drive profitable growth. It will focus on ready-to-implement takeaways through real-life hospital examples. It will cover various modules like Product, Branding & Pricing Strategy, Advertising, Digital & Social Media, Sales Force Effectiveness and Public Relations.

Only few seats left!

Contact: Dr. Vijay Raaghavan - Mobile: +91 9008020304 or Email: drvijay.raaghavan@med-ium.com

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Marketing masterclass july26_2013_bangalore

  1. 1. How to unleash your hospital’s revenue potential.
  2. 2. 12 Hospital Marketing Secrets No One Else Can Share With You What will it contain? Product, Branding and Pricing Strategy • Getting into the consumers’ mindset • Arriving at product strategy with sustainable differentiation • Working on elements of naming and branding strategy • Leveraging pricing strategy for different customer segments Advertising •Defining advertising objectives • Arriving at media strategy • Briefing a creative agency • Monitoring effectiveness Digital & Social Media • Defining digital media strategy • Arriving at tools to engage the core target audience • Leveraging communities to reinforce brand perception and drive traffic Sales Force Effectiveness • Creating tools for ongoing evaluation of sales force effectiveness • Analyzing Sales Force Talent Pool Inventory • Decoding and Improving Sales Calls • Leveraging technology to improve and monitor impact Public Relations • Crafting PR Communication Strategy • Engaging media proactively • Handling Crisis • Making Stars out of your physician team How will it help? In addition to providing sound framework based on global best practices, The MasterClass will focus on delivering actionable insights and ready-to-implement takeaways through real-life examples. Active discussion among participants during the programme will further enhance learning through reasoning. Who should attend? The programme has been designed for Promoters, CEOs and Chief Marketing Officers of hospitals and other healthcare service providers. It is meant to help them fine-tune various elements in their marketing strategy to drive profitable growth. It is also recommended for organizations in the government or social enterprises. To ensure an effective learning environment and individualized focus, the number of participants would be limited to a maximum of 50.
  3. 3. MasterClass : Hospital Marketing Quite frankly, there is no reason why hospitals should not examine and leverage various elements in the marketing mix as meaningfully as any other service industry. In the ever-challenging competitive environment, creating brand equity, driving revenue and achieving profitability become even more important. Faculty: Ratan Jalan Ratan Jalan is widely acknowledged as a thought leader in healthcare marketing. An alumnus of IIT and Harvard Business School, he headed strategic marketing initiatives for the Apollo Hospitals group. He also worked with Lowe Lintas, a globally renowned advertising agency for almost a decade. Winner of S P Jain Marketing Impact of the Year Award, he is a frequent columnist and has authored a cover story in Marketing Health Services, a prestigious publication by American Marketing Association. He is a guest speaker and faculty at industry forums and leading institutes like ISB, IIMs, Johns Hopkins and TISS. Date Friday, July 26, 2013 Venue Hotel Oberoi, M G Road, Bengaluru Programme Fee Rs 9,500 per participant (excluding service tax) Registration To register, write to drvijay.raaghavan@med-ium.com Or call him at + 91 90080 20304.
  4. 4. Medium Healthcare Consulting is a leading consulting firm driven by the need to push innovation in Indian healthcare. Since our goal is to make a difference, we tend to go beyond research and analysis to adopt a pivotal role in execution. Our diversified team and our advisory panel offer over 200 years of cumulative cross-functional experience across various industries. Our service areas comprise business strategy, project planning & execution, marketing & sales, patient experience, public health and healthcare franchising.

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