Cobra beer


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Cobra beer

  1. 1. Presentation Prepared By: Vijayendra Chauhan
  2. 2. CONTENT  Introduction  The Rise  The Facts  The Icons  The Products  The Fall  The Partnership  The Foundation
  3. 3. INTRODUCTION  Cobra Beer was founded in 1989 by Karan Bilimoria, along with his friend Arjun Reddy  Karan Bilimoria, then aged 27 and £20,000 in debt
  4. 4. INTRODUCTION  Karan Bilimoria is a Cambridge law graduate and qualified Chartered Accountant  Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisines
  5. 5. THE RISE  Cobra Beer was founded in 1989 by Karan Bilimoria, along with his friend Arjun Reddy in a flat in Fulham, South London, UK  A brewer in Bangalore, India, Dr Subroto Cariapa, and the owner of Mysore Breweries, Mr. Balan, liked the idea of the beer and helped create Cobra  Brewed to an authentic Indian recipe, Cobra Beer's unique blend of Barley Malt and Yeast with Maize, Hops and Rice produces a distinctive full-flavoured lager with exceptional drinkability
  6. 6. THE RISE  The first shipment of Cobra was imported in the UK in 1990, at the start of a recession  It first brewed in Bangalore in 1990 and imported to UK for seven years. In 1997 Cobra commenced brewing under license with Charles Wells Ltd.( which is now known as Wells and young’s) in UK  Within five years from the lunch, the one million mark in sales revenues was crossed  By 2001 Cobra, from which Karan's partner had now exited, had a turnover of nearly £13 million with a sales growth rate of nearly 60% per year
  7. 7. THE RISE  By 2007 Cobra was being sold in over 45 countries, and had a total production capacity of 450,000 cases per month  Revenues stood at £30 million in 2007 and, with rapid expansion, were expected to cross £100 million by 2010
  8. 8. THE FACTS  Cobra Beer was one of the fastest growing beer brands in the UK  It has been exported to over 30 countries worldwide , and is available nationwide in more than 5,000 Indian restaurants and in major supermarkets  Headquartered in London, UK, Cobra Beer has offices throughout the world, including India, South Africa, and the USA  Cobra Beers have been awarded a total of 55 Gold medals since 2001
  9. 9. THE FACTS  The beer was originally brewed in Bangalore, India, for export to the United Kingdom; the company now has contract brewing operations in the UK, Belgium and India  Originally planned to be called Panther, the beer was ready to go, but the name wasn't popular with customers and was changed to Cobra at the eleventh hour
  10. 10. THE ICONS  On every Cobra Beer bottle you'll find it’s story embossed into the very glass. Which brings to life the journey it took from a brewery in Bangalore to the lips of beer lovers all over the World
  11. 11. THE CROSSED SWORDS  Symbolize the army background of original Cobra founder, Karan Bilimoria, whose father was General Officer Commander-in-chief of the Central Indian Army
  12. 12. THE ELEPHANTS  Symbolize the way in which youth acquires enlightenment from seniority. Over time countless combinations were brewed to eventually create the perfect beer to accompany curry. The master brewer crafted Cobra using knowledge passed through the generations.
  13. 13. THE SNAKE CHARMER  Symbolizes the magic of the traditionally Indian Cobra recipe, blending malted barley, maize, hops, rice, yeast, water and a little less gas than other beers
  14. 14. THE SCALES  Symbolize the way in which the odds were weighed against Cobra's success in the early days. Through dedication and determination to produce the finest beer to compliment curry, Cobra is now the preferred choice of Indian restaurants
  15. 15. THE PALM TREES AND BUILDING  Symbolize Bangalore, where Cobra was crafted and first brewed, and Britain, where Cobra is now the leading Indian beer, home to some of the world's finest Indian restaurants and host to chefs who are creating new styles and flavour combinations whilst always staying true to the rich heritage and history of Indian food
  16. 16. THE BOAT  Symbolizes the journey from Bangalore to Britain and also the 40 countries to which Cobra is now exported
  18. 18. THE FALL  Business losses acceleration in 2007 with total losses reaching £13.6m on an annual turnover of around £45m. The business was approximately £26million in debt and had borrowings from venture capitalists attracting interest at daily compound rate of 15%  Then at the age of 47, Bilimoria's world came crashing down around him after Cobra, laden with hedge fund debt, collapsed into administration
  19. 19. THE FALL  In June 2011 it was reported that Molson Coors had purchased a 51% stake in Cobra India, which will be named as Molson Coors Cobra India. The remaining 49% of the venture will be controlled by Cobra founder Bilimoria
  20. 20. THE PARTENERSHIP  Cobra Beer is owned by MOLSON COORS Brewing Company (UK) Limited as a 51% shareholder. Cobra Beer is now British Beer Company.  The Cobra Beer Partnership is a joint venture company that combines the Brewing, selling and Marketing expertise of the international brewer MOLSON COORS , with Cobra Beer’s iconic Brand and strong presence in ethnic restaurants and off trade
  21. 21. THE FOUNDATION  Cobra Foundation is an independent charity providing health, education and community support for young people in South Asia, especially through the provision of safe water  There charitable objectives include giving help with Disaster Relief in the Region
  22. 22. THANK YOU