PREPARED BY:VIJAY DEWANI
CLASS :P.G.D.M 2ND SEM.
BUSINESS ENVIRONMENT
CONCEPT OF ENVIRONMENT
• THE ENVIRONMENT OF ANY ORGANISATION IS
“THE AGGREGATE OF ALL CONDITIONS ,
EVENTS AND INFLUENCES T...
CONCEPT OF ENVIRONMENT
• DEFINITIONS OF BUSINESS ENVIRONMENT:
BUSINESS ENVIRONMENT CONSISTS OF ALL
EXTERNAL AND INTERNAL ...
CONCEPT OF ENVIRONMNET
THE ENVIRONMENT INCLUDES FACTORS
OUTSIDE THE FIRM WHICH CAN LEAD TO
OPPURTINITIES FOR AND THREATS ...
CHARACTERSTICS OF BUSINESS
ENVIRONMENT
BUSINESS ENVIRONMENT
IS EXTERNAL.
IT IS COMPLEX IN
NATURE.
IT IS MULTI
DIMENSIONAL....
BUSINESS ENVIRONMENT
CONSTITUENTS
CONSTITUENTS OF BUSINESS
ENVIRONMENT
BUSINESS
ENVIRONMENT
EXTERNAL
ENVIRONMENT
INTERNAL
ENVIRONMENT
CONSTITUENTS OF BUSINESS
ENVIRONMENT
• BUSINESS ENVIRONMENT CONSISTS OF TWO
SETS OF FACTORS:
a) INTERNAL FACTORS.
b) EXTER...
INTERNAL FACTORS
• INTERNAL FACTORS: THE INTERNAL FACTORS
CONSIST OF FORCES OPERATING WITHIN THE
ORGANISATION SUCH AS QUAL...
INTERNAL FACTORS
VALUE SYSTEM
VISION , MISSION AND OBJECTIVES.
ORGANISATION STRUCTURE.
ORGANISATION RESOURCES.
COMPANY IMA...
EXTERNAL ENVIRONMENT
EXTERNAL
ENVIRONMENT
EXTERNAL
MACRO
ENVIRONMENT
EXTERNAL
MICRO
ENVIRONMENT
EXTERNAL MICRO ENVIRONMENT
• EXTERNAL MICRO ENVIRONMENT:MICRO
ENVIRONMENT IS ALSO KNOWN AS THE TASK
ENVIRONMENT OR OPERATI...
EXTERNAL MACRO ENVIRONMENT
• THE MACRO ENVIRONMENT IS ALSO KNOWN AS
GENERAL ENVIRONMENT OR REMOTE
ENVIRONMENT.
1. PHYSICAL...
S.W.O.T ANALYSIS
Business environment
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Business environment

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This video covers the topic:
(a)Business environment, concept of business environment
(b)Characteristics of business environment

For video format of this presentation: https://www.youtube.com/watch?v=xty0KX3Ekl4&feature=youtu.be

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Business environment

  1. 1. PREPARED BY:VIJAY DEWANI CLASS :P.G.D.M 2ND SEM. BUSINESS ENVIRONMENT
  2. 2. CONCEPT OF ENVIRONMENT • THE ENVIRONMENT OF ANY ORGANISATION IS “THE AGGREGATE OF ALL CONDITIONS , EVENTS AND INFLUENCES THAT SURROUNDS AND AFFECT IT”. • THE BUSINESS ENVIRONMENT CONSISTS OF INTERNAL AND EXTERNAL FACTORS THAT MAY INFLUENCE THE NATURE AND SCOPE OF BUSINESS ACTIVITIES.
  3. 3. CONCEPT OF ENVIRONMENT • DEFINITIONS OF BUSINESS ENVIRONMENT: BUSINESS ENVIRONMENT CONSISTS OF ALL EXTERNAL AND INTERNAL FACTORS THAT INFLUENCE THE COMPLEX INTERACTION OF MARKET , PRODUCTION AND FINANCE – THE 3 BASIC COMPONENTS OF THE BUSINESS WORLD” - J.A. KRITZ & C.T. DUGGAN
  4. 4. CONCEPT OF ENVIRONMNET THE ENVIRONMENT INCLUDES FACTORS OUTSIDE THE FIRM WHICH CAN LEAD TO OPPURTINITIES FOR AND THREATS TO THE FIRM.ALTHOUGH , THERE ARE MANY FACTORS , THE MOST IMPORTANT OF THESE FACTORS ARE SOCIO-ECONOMIC, TECHNOLOGICAL, SUPPLIERS, COMPETITORS & GOVERNMENT” - W.F GLUECK & L.R. JOUCHO
  5. 5. CHARACTERSTICS OF BUSINESS ENVIRONMENT BUSINESS ENVIRONMENT IS EXTERNAL. IT IS COMPLEX IN NATURE. IT IS MULTI DIMENSIONAL. IT IS EVER CHANGING. IT MAY BE FAVOURABLE OR UNFAVOURABLE. IT DEMANDS A HIGH DEGREE OF ADAPTABILITY.
  6. 6. BUSINESS ENVIRONMENT CONSTITUENTS
  7. 7. CONSTITUENTS OF BUSINESS ENVIRONMENT BUSINESS ENVIRONMENT EXTERNAL ENVIRONMENT INTERNAL ENVIRONMENT
  8. 8. CONSTITUENTS OF BUSINESS ENVIRONMENT • BUSINESS ENVIRONMENT CONSISTS OF TWO SETS OF FACTORS: a) INTERNAL FACTORS. b) EXTERNAL FACTORS. • EXTERNAL ENVIRONMENT IS FURTHER CLASSIFIED AS: A. MICRO EXTERNAL ENVIRONMENT B. MACRO EXTERNAL ENVIRONMENT
  9. 9. INTERNAL FACTORS • INTERNAL FACTORS: THE INTERNAL FACTORS CONSIST OF FORCES OPERATING WITHIN THE ORGANISATION SUCH AS QUALITY AND QUANTITY OF MANPOWER , ORGANISATIONAL STRUCTURE ETC. THE FIRM HAS CONTROL OVER THESE FACTORS.
  10. 10. INTERNAL FACTORS VALUE SYSTEM VISION , MISSION AND OBJECTIVES. ORGANISATION STRUCTURE. ORGANISATION RESOURCES. COMPANY IMAGE AND BRAND EQUITY.
  11. 11. EXTERNAL ENVIRONMENT EXTERNAL ENVIRONMENT EXTERNAL MACRO ENVIRONMENT EXTERNAL MICRO ENVIRONMENT
  12. 12. EXTERNAL MICRO ENVIRONMENT • EXTERNAL MICRO ENVIRONMENT:MICRO ENVIRONMENT IS ALSO KNOWN AS THE TASK ENVIRONMENT OR OPERATING ENVIRONMENT. 1. FIRM 2. SUPPLIERS 3. DISTRIBUTORS 4. CUSTOMERS 5. COMPETITORS 6. PUBLIC
  13. 13. EXTERNAL MACRO ENVIRONMENT • THE MACRO ENVIRONMENT IS ALSO KNOWN AS GENERAL ENVIRONMENT OR REMOTE ENVIRONMENT. 1. PHYSICAL ENVIRONMENT. 2. DEMOGRAPHIC ENVIRONMENT. 3. ECONOMIC ENVIRONMENT. 4. POLITICAL ENVIRONMENT. 5. SOCIAL AND CULTURAL ENVIRONMENT. 6. TECHNOLOGICAL ENVIRONMENT. 7. INTERNATIONAL ENVIRONMENT.
  14. 14. S.W.O.T ANALYSIS

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