What Is Affiliate Marketing? How Can It Help My Business?
What Is An Affiliate Program? <ul><li>An online Affiliate Program is a revenue-sharing marketing strategy in which Affilia...
Importance Of An Affiliate Program? <ul><li>Only pay for performance: not CPM or CPC, CPA – cost per desired action (like ...
Affiliate Marketing vs. Common Online Marketing Tactics The effectiveness of an affiliate program, vastly outweighs most e...
<ul><li>Started in 1998, KowaBunga! Technologies created a server side tracking software for affiliate tracking called ‘Th...
Networks vs. MyAffiliateProgram Software <ul><li>Networks </li></ul><ul><ul><li>Affiliate Relationships are “owned” by the...
Introducing Kolimbo, The KB! Open Network <ul><li>Kolimbo is the 'Open' Affiliate Network. It is a free, open platform on ...
Please Visit Our Website At: www.myaffiliateprogram.com For Further Information.
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Kb What Is Affiliate Marketing

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Kb What Is Affiliate Marketing

  1. 1. What Is Affiliate Marketing? How Can It Help My Business?
  2. 2. What Is An Affiliate Program? <ul><li>An online Affiliate Program is a revenue-sharing marketing strategy in which Affiliates will drive traffic to a merchant’s website in return for a portion/percentage of the revenues the merchant receives from that traffic. </li></ul><ul><li>Benefits Of Having An Affiliate Program? </li></ul><ul><li>A cost effective medium in which to deliver brand awareness </li></ul><ul><li>Creates brand loyalty by a personal approach through an individual web site </li></ul><ul><li>Enables merchants to produce e-commerce revenue without the hassle </li></ul>
  3. 3. Importance Of An Affiliate Program? <ul><li>Only pay for performance: not CPM or CPC, CPA – cost per desired action (like a sale) </li></ul><ul><li>Brand loyalty and recognition </li></ul><ul><li>Provide a springboard for BizDev partnerships </li></ul><ul><li>Low customer acquisition cost (remember, paying only for performance) </li></ul><ul><li>Additional Benefits Of Having An Affiliate Program? </li></ul><ul><li>Test promotions, offers and creative – optimize for other marketing efforts </li></ul><ul><li>Identify and test new markets </li></ul><ul><li>Identify strategic partners </li></ul>
  4. 4. Affiliate Marketing vs. Common Online Marketing Tactics The effectiveness of an affiliate program, vastly outweighs most e-commerce marketing tactics.
  5. 5. <ul><li>Started in 1998, KowaBunga! Technologies created a server side tracking software for affiliate tracking called ‘The Affiliate Program’ Software, now called My Affiliate Program Software . Since that time, we have developed the software to appeal to different needs and companies. </li></ul>About KowaBunga! Technologies…
  6. 6. Networks vs. MyAffiliateProgram Software <ul><li>Networks </li></ul><ul><ul><li>Affiliate Relationships are “owned” by the network, not client </li></ul></ul><ul><ul><li>Communication is controlled by the network </li></ul></ul><ul><ul><li>No custom branding experience </li></ul></ul><ul><ul><li>Custom projects require large amounts of funds </li></ul></ul><ul><li>MyAffiliateProgram </li></ul><ul><ul><li>Affiliate relationships are owned by the client </li></ul></ul><ul><ul><li>Communication can take whatever form the client wishes </li></ul></ul><ul><ul><li>All affiliate exposure is through a branded experience </li></ul></ul><ul><ul><li>Custom projects cost less because of our scalable technology </li></ul></ul><ul><ul><li>Client specific architecture </li></ul></ul>
  7. 7. Introducing Kolimbo, The KB! Open Network <ul><li>Kolimbo is the 'Open' Affiliate Network. It is a free, open platform on which affiliates and merchants using MyAP by KowaBunga! Technologies can meet and create profitable relationships. </li></ul><ul><li>Kolimbo merchants can work in an ‘open’ environment with private and direct access to their affiliates. There is no charge for establishing any contact nor for continuing any contact. </li></ul><ul><li>Kolimbo merchants also enjoy the benefit of ‘No Network Commissions’ – all revenue generated between a merchant and an affiliate stays with those two parties, Kolimbo does not demand a percentage of a sale when it had no active role to play in that actual sale. </li></ul>
  8. 8. Please Visit Our Website At: www.myaffiliateprogram.com For Further Information.

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