9 Tips to Profitability: How Squidoo Did It

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At the Tech Cocktail Conference in Chicago on May 29th, 2008, Brian Williams (CEO of Viget Labs) and Corey Brown (COO of Squidoo) shared tips on how web startups can achieve profitability.

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  • Introduce each of us Explain why Brian / Viget is there
  • 9 Tips to Profitability: How Squidoo Did It

    1. 1. 9 Tips to Profitability: How Squidoo Did It Corey Brown, COO, Squidoo Brian Williams, CEO, Viget Labs
    2. 2. The Story of Squidoo
    3. 3. What is Squidoo? <ul><li>Recommendation platform </li></ul><ul><li>540,000 hand-built lenses </li></ul><ul><li>212,000 lensmasters </li></ul><ul><li>6.8 million visitors/month </li></ul><ul><li>14 million page views/month </li></ul><ul><li>Top 500 site for traffic </li></ul>
    4. 4. How Does the Money Work? <ul><li>Money Comes In … </li></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><li>Affiliate Sales </li></ul></ul><ul><li>… Money Goes out </li></ul><ul><ul><li>5% revenue goes to charity </li></ul></ul><ul><ul><li>50% goes to lensmasters (often donated) </li></ul></ul><ul><ul><li>45% goes to Squidoo </li></ul></ul>
    5. 5. <ul><li>Tip #1: </li></ul><ul><li>Lean Teams </li></ul>photo: http://www.flickr.com/photos/yujin_it/2106118080/
    6. 6. <ul><li>Tip #2: </li></ul><ul><li>Be Agile </li></ul>photo: http://www.flickr.com/photos/cynthiablue/2471534899/
    7. 7. <ul><li>Tip #3: </li></ul><ul><li>Monitor Metrics </li></ul><ul><li>(and react) </li></ul>photo: http://www.flickr.com/photos/vickyb/2430043983/
    8. 8. <ul><li>Tip #4: </li></ul><ul><li>Beta Perpetually </li></ul>photo: http://www.flickr.com/photos/narcisonarcosis/287726777/
    9. 9. <ul><li>Tip #5: </li></ul><ul><li>Listen </li></ul><ul><li>(carefully) </li></ul>photo: http://www.flickr.com/photos/metrojp/92038203/
    10. 10. <ul><li>Tip #6: Be Open </li></ul>photo: http://www.flickr.com/photos/28481088@N00/2470478926/
    11. 11. <ul><li>Tip #7: </li></ul><ul><li>Communicate Authentically </li></ul>photo: http://www.flickr.com/photos/chasingfun/1261146395/
    12. 12. <ul><li>Tip #8: Spend Less </li></ul>
    13. 13. <ul><li>Tip #9: </li></ul><ul><li>Patience Pays </li></ul>
    14. 14. Let’s Discuss. Corey Brown – corey@squidoo.com Brian Williams – brian.williams@viget.com

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