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Social production analytics tools survey 2014 (tien hoang)

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Social production/analytics tools survey 2014
www.hoangtien.net - viettiensoft@gmail.com

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Social production analytics tools survey 2014 (tien hoang)

  1. 1. Timestamp Name of social production/analytics tool 1/8/2014 20:09:25 Google Analytics 1/9/2014 10:03:40 SocialNewsDesk 1/9/2014 10:06:40 Spredfast 1/9/2014 10:48:47 Sprout Social 1/9/2014 12:17:40 Tweetreach 1/9/2014 12:18:30 retweetrank.com 1/9/2014 12:20:47 twittercounter.com 1/9/2014 12:29:05 Social Flow 1/9/2014 13:16:07 SocialBro 1/9/2014 13:31:47 Visual Revenue/Outbrain In short, why you use it / what you like best about it Does it cost money? It's free and we don't have much money. There are some new social tools so we'll be checking those out. Totally free SND was created by a couple of news people. They say over 500 newsrooms use it now. It has features that you won't find in other similar tools that only would be useful in a newsroom like reminding you to post, spell check, add a link, etc - best practice stuff. And you can put your whole team on it ... so everyone gets their own login and we don't have to passwords for the native platforms anymore. It has a nice analytics report too ... you can get it emailed like overnights so you get a quick at a glance update daily. We also run all of our Facebook contests through it. Paid Lots of analytics to dig into (if you have the time :) and also features a scheduling tool. You can add multiple users without having to make them admins of your account. Facebook, Twitter, Google+. Facebook has added many of the scheduling features that Spredfast has before, such as the ability to edit scheduled post, upload your own thumbnails, etc. We have an account through Gannett's enterprise agreement, so I'm not sure about the cost. Paid For managing production across several branded accounts and tracking lists, keywords, campaigns and for news trends and engagement opportunities. Free for trial period only Basic service is free, but Great way to get a spot look at how viral your posts go when you have you pay for premium big news. features Basic service is free, but you pay for premium It's an easy way to keep track of retweets. features Staff can look at their progress. Followers aren't everything, but having Basic service is free, but something tangible for them is helpful. Plus, you can compare with you pay for premium competition. features Some great parts about Social Flow: Chrome bookmarklet, progress reports, adding analytics to social feeds, two-step login, individual post reports and the re-optimize function. Paid Basic service is free, but Really excellent analysis of tweets and followers. Free for small you pay for premium followings, price gets higher the bigger your following. features, Paid My favorite part of this tool is the real-time click through rate information for our home page. It has definitely opened our eyes about how people interact with our stories, the home page carousel, etc. Although most of the tool isn't social per se, it does include A/B headline testing tool, which would be as useful for tweets as for headlines. It also include a fairly indepth "social" tab, which can track clicks per hour and something it terms "reach" (both for Facebook and Twitter accounts). I also tracks some mentions. Theoretically, you can schedule tweets, etc., but we don't use the tool for that. Paid Does it include export of data? Size of your news org Yes Medium Yes Medium Yes Small Yes Small Yes Large Yes Large Yes Large Yes Large Yes Small No Medium
  2. 2. Timestamp Name of social production/analytics tool 1/9/2014 13:35:37 Bitly Enterprise 1/9/2014 14:11:18 Bitly (Free) In short, why you use it / what you like best about it Does it cost money? We just added bitly enterprise in November. This offers all kinds of Twitter/sharing coolness to our site. It allows all our social shares to go out with our branded strib.mn short URL. There is extensive tracking, hourly, daily, etc, most shared. It shows us what OTHERS are sharing via bitly. We can edit the unique part of short urls, for example: strib. mn/jmorneau, etc. You can also point the same URL to a new web address. It gives us referral data on our stories shared via bitly. (The list kind of goes on and on). It is not cheap Paid Before we got Bitly Enterprise, we really relied on the free version of bitly. Because we had a grandfathered API code, were were actually able to use our branded short URL through TweetDeck Bitly log-in (although I believe this has been taken away now) Nevertheless, even the free version of bitly allows users to track clicks on story shares. I *think* it still allows you to edit the unique part of a short URL here bit.ly/*editable. You can also do some basic tracking of shares over time, days, geography, referrers Totally free Really easy tool for scheduling posts to different platforms. Does it include export of data? Size of your news org Yes Medium No Medium No Medium No Large It's just for me (individual account) The queue feature also lets you add tweets (from browser or reading app) and will send them out on a pre-chosen schedule. 1/9/2014 17:25:40 Buffer 1/9/2014 22:02:53 Crowdtangle 1/10/2014 10:29: 26 Comunn.it 1/10/2014 10:30: 35 Wise Metrics 1/11/2014 17:44: 08 Statigram 1/11/2014 17:45: 29 Statigram Basic service is free, but The pay features are improving all the time, they have more robust stuff you pay for premium (including more analytics) for business prices. features It adds context to FB posts by creating a score for every entry -- if a page typically gets 20 likes on every entry, a post with 40 likes gets a score of 2x. This allows you to see what is trending. You can also use their search functions to surface local stories with broader potential. Good for keeping track of competitors. Paid Basic service is free, but Focuses on valuable and active followers. Interesting. you pay for premium http://commun.it/ features FAcebook page - generate dashboards. I really like how sensible and comprehensive the metrics are. $10/month for several smaller pages, Free for trial period only, $50 a month for larger. Paid Statistics for Instagram engagement includes likes, followers and comments over time, and analysis of tags, filters and time of post w/ optimization suggestions. Totally free Statistics for Instagram engagement includes likes, followers and comments over time, and analysis of tags, filters and time of post w/ optimization suggestions. Totally free Yes Yes No No Medium It's just for me (individual account) It's just for me (individual account)
  3. 3. Timestamp Name of social production/analytics tool 1/13/2014 9:10:03 Supermetrics 1/13/2014 9:12:42 Track Maven 1/13/2014 9:17:28 Social Bakers 1/13/2014 9:38:08 IFTTT 1/14/2014 10:32: 10 ThinkUp 1/14/2014 10:33: 44 YOURLS In short, why you use it / what you like best about it Supermetrics Data Grabber is an easy-to-use report automation tool for Google Analytics, AdWords, Facebook, Bing Ads & YouTube. It's the only analytics tool that makes it easy to combine metrics for lots of sites into a single view. It works in Excel. Formerly known as GA Data Grabber. http://supermetrics.com/ Drops them into an excel sheet. Competitively priced, just added Twitter this weekend. Priced per app, but pretty competitively. Track What Matters TrackMaven makes it easy to organize and track all of your competitors from one easy to use tool. No more gathering data from multiple sources for your reports. Does it cost money? Free for trial period only, Paid Yes Competitive analytics. Recommneded by some big names. Haven't used it myself, dont know if it would translate well to newsrooms. Paid Haven't used this myself, but had it recommended. Has publishing, listening, and analytics. http://analytics.socialbakers.com/ Analytics, part of Socialbakers PRO suite, provides a multi-platform dashboard to measure, compare and maximize social media performance. With user-friendly visual reporting on the most important social media metrics, Analytics offers competitive intelligence and the tools necessary to generate a social media marketing roadmap of your industry. https://ifttt.com/ Does it include export of data? Paid Great for odd automation. Takes a while to set it up right. Totally free Allows us to freely aggregate, store and search brand and reporter Tweets (as well as other social media postings). It leverages an Open Source code base. It can be self-hosted. It allows us to see patterns and significant events in our social media. Totally free Self-hosted link-shortner. Gives us full control over our links. Provides tracking, can be modified to output an RSS feed of shortened links. Open-source. Easy to use. Totally free Size of your news org Large No Large No No Large It's just for me (individual account) Yes Medium Yes Medium

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