Video results

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Video results

  1. 1. Video Results<br />By Jeremy Vest<br />
  2. 2. Why Video?<br />
  3. 3. Why Video?<br />Do you think online video will be big in the next few years?<br />
  4. 4. Why Video?<br />Guess what, it’s already bigger than you can believe! <br />
  5. 5. Why Video?<br />More video is uploaded to<br />YouTube in 60 days than the<br />3 major US networks create<br />in 60 years? <br />
  6. 6. Why Video?<br />Over 3 billion videos are viewed a day on YouTube. <br />http://www.youtube.com/t/press_statistics<br />
  7. 7. Why Video?<br />Users upload the equivalent of 240,000 full-length films every week<br />http://www.youtube.com/t/press_statistics<br />
  8. 8. Why Video?<br />YouTube reached over 700 billion playbacks in 2010<br />http://www.youtube.com/t/press_statistics<br />
  9. 9. Why Video?<br />98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network<br />http://www.youtube.com/t/press_statistics<br />
  10. 10. Why Video?<br />YouTube see’s more than 500 tweets per minute containing a YouTube link<br />http://www.youtube.com/t/press_statistics<br />
  11. 11. Why Video?<br />Again<br />Over 3 billion videos are viewed a day on just YouTube<br />http://www.youtube.com/t/press_statistics<br />
  12. 12. Why Video?<br />If you do not have videos on YouTube, you don’t have presence on the second largest search engine in the world <br />
  13. 13. Why Video?<br />A page with video is 53 times more likely to achieve a page one listing on Google <br />
  14. 14. Why Video?<br />Video results in Google have a 41% higher click through rate than plain text <br />
  15. 15. Why Video?<br />YouTube SEO is still like the Wild West with much unclaimed real-estate <br />
  16. 16. Why Video?<br />ROI<br />Branding<br />Sales Funnel<br />Perceived Thought Leader<br />Google Ranking<br />
  17. 17. How should my business use video?<br />
  18. 18. How should my business use video?<br />Please do not make bad video. <br />
  19. 19. http://www.youtube.com/watch?v=WTXsAOpSf9k<br />
  20. 20. How should my business use video?<br />Explain what you do in less than a few mins on the homepage<br />
  21. 21. www.lynda.com<br />
  22. 22. How should my business use video?<br />Education is some of the best marketing you can do. Teach someone why they need your product or service<br />
  23. 23. http://tv.adobe.com/watch/taming-the-web-with-greg-rewis/whats-new-in-dreamweaver-cs4/<br />
  24. 24. How should my business use video?<br />Show your products or services being used by customers <br />
  25. 25. http://www.youtube.com/watch?v=NLnZRKGgG5k<br />
  26. 26. How should my business use video?<br />Viral Videos are great but don’t count on it. <br />It’s like winning the lottery <br />
  27. 27. http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=related<br />
  28. 28. How should my business use video?<br />Mobile video now accounts for about half of mobile data usage and is growing fast <br />
  29. 29. How should my business use video?<br />People are sharing more and more video on social media sites everyday <br />
  30. 30. How should my business use video?<br />Sales Videos are working<br />Video Increases Zappos.com’s Conversion 6% to 30%<br />
  31. 31. How should my business use video?<br />Live video is growing quickly<br />
  32. 32. http://www.justin.tv/lividlobster<br />
  33. 33. YouTube<br />Channel<br />
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  38. 38. YouTube<br />SEO<br />
  39. 39. YouTube<br />We show up 1-3 on the following terms:<br />Inventory Control<br />Inventory Control Software<br />Inventory Control Solution<br />Inventory Control System<br />Inventory Control Tracking<br />Inventory Tracking<br />Inventory Tracking Software<br />Wireless Inventory Control<br />Stock Control System<br />Asset Tracking<br />Asset Tracking Software<br />IT Asset Tracking<br />Time and Attendance<br />
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  41. 41. YouTube<br />What to consider for SEO:<br />Video category<br />Title tag<br />Backlinks<br />Description links<br />Tags<br />Social Indicators – Likes, Comments, Shares<br />Playlists<br />http://www.youtube.com/watch?v=VuPsHin3Kfg&feature=related<br />
  42. 42. YouTube is now the 3rd most referring site for us<br />
  43. 43. YouTube<br />Promoted Videos <br />
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  48. 48. YouTube<br />Insites<br />
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  54. 54. Production<br />You don’t have to spent a ton of money. <br />
  55. 55. Tangible Goals<br />Have a real reason to make a video. Don’t just make video without a reason<br />
  56. 56. Tangible Goals<br />Define goals before you create<br />Free Book or something<br />Free Trial <br />Try Now <br />Purchase Now <br />

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