Do you know Video is the next
big content marketing weapon !
2014 is the Year of Video in B2B
Here is the Evolution
Companies are appointing Director,
Now marketing department allocates some
budget for video marketing. To manage the
video campaign & take the content strategy
ownership, they are hiring content strategy guys
for their department.
Mobile video penetration is
going to be high
According to Cisco, more consumers in emerging
markets are acquiring handsets, bandwidth is improving,
and 37 percent of consumer media consumption already
takes place on mobile devices.
Mobile video to increase 25-fold between 2011 and
2016, accounting for over 70 percent of total mobile data
traffic by the end of their forecast period.
Consumption of micro video
content will be high
Brands are adopting Vine & Instagram videos to
interact with customers as a part of their digital
Brands like Burberry, Zappos are using Vine to
increase their sales conversion
Marketers will focus
on Video SEO
Videos will appear more on search results with
thumbnail images to drive users attentions.
People were focusing on page & off page SEO for
their websites. Now they will focus on SEO of
Birth of new video startups
More number of Social video startups like Viddy,
Klip will come up in the market.
Many video creating apps like Magisto will run
Big media companies started acquiring these kind
of social video startups.
Video marketing will go personalized
Marketers will use third party data to show
targeted videos ads on publishers property
relevant to their interest.
Content marketing will go more data centric and
persona based to get higher number of views
Adoption of Video re-target marketing will be high
Marketers will use Video
for lead generations
Video will be used for lead generations.
Marketers will integrate Video campaign with
their CRM to capture leads and data.
Marketers will try
Wearable & connected device in 2014
In 2014, we will see lot of marketers will
demand to interact between screens via
interesting approaches with the users. For
them Google glass, Smart watch & other
wearable devices look potential
Finally every brand is becoming
a media company
Just look at the brands like Nike, Pepsi, Coke,
Redbull. The way they are interacting with
consumers through video is un-countable.
Video production will go portable
Everybody is using mobile &
handy cam to shoot video. Some
of them are using photos to
create video by using mobile apps
like Magisto. Dependency on
production house will be reduced
We are looking forward to hear what
marketers are thinking