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Cold Call Hell: The Impossible Prospect


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Watch this if you sell high-value items to hard-to-reach prospects. If cold calling doesn't work, here's something that works.

Published in: Business

Cold Call Hell: The Impossible Prospect

  1. 1. The Impossible Prospect !
  2. 2. I sell to….. <ul><li>High-level CXOs; Business Owners & Other Big Shots </li></ul>
  3. 3. I’ve tried Cold Calling … <ul><ul><li>and I never make it past the </li></ul></ul><ul><ul><li>Gatekeeper !! </li></ul></ul>
  4. 4. I’ve tried Tradeshow…. <ul><li>but Big Shots don’t attend tradeshows !! </li></ul>
  5. 5. <ul><li>I’ve tried… </li></ul><ul><li>Fancy VITO trick (very important </li></ul><ul><li>top officer) </li></ul><ul><ul><li>However, it was more like selling to KIMO….kind-of important mid-level officer. </li></ul></ul>
  6. 6. <ul><li>None of it worked….. </li></ul><ul><li>So I tried something different </li></ul>
  7. 7. Video Cold Call Device
  8. 8. And here’s what happened <ul><li>Tada! </li></ul>
  9. 9. Tada #1 Gatekeeper did not have the guts to throw it out
  10. 10. Tada #2 <ul><li>Curiosity killed the CXO cat </li></ul><ul><li>90% played my message </li></ul>
  11. 11. <ul><li>Outcomes… </li></ul>
  12. 12. <ul><li>Now my message is getting heard </li></ul>
  13. 13. <ul><li>And prospects are calling me…. </li></ul>
  14. 14. Learn more <ul><li> </li></ul>