Videdressing.com

1,025 views

Published on

Published in: Lifestyle, Design, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,025
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Videdressing.com

  1. 1. 1<br />A vos marques, prêts, shoppez !<br />
  2. 2. Videdressing.com<br />WHAT IS VIDEDRESSING.COM?<br />Videdressing.comis the first online social marketplacespecialised in fashion. <br />The concept:connectingbuyers and sellerswishing to buy and sell new and second-hand fashion and beauty products. <br />Websitelaunch: December 2009.<br />KEY FIGURES<br />100 000<br />members<br />10 000 000<br />monthly page views<br />130 000<br />items on sale<br />600 000<br />monthlyvisits<br />200 000<br />EUR of monthly transactions<br />KEY FIGURES<br /><ul><li>100 000members
  3. 3. 400 000 monthlyvisits
  4. 4. 30 pages viewed per month per unique visitor
  5. 5. 150 000 – 200 000 EUR of monthly transactions
  6. 6. 130 000 items on sale </li></li></ul><li>3<br />Target audience <br />The challenge: to create supply & demand…<br />FASHION ENTHUSIASTS<br />Sellers<br />Buyers<br />Bloggers<br />Fashion Designers<br />Private individuals<br />Fashion Professionals<br />
  7. 7. 4<br />Product offer<br />Videdressing.com<br />…. with a diversified product range to meet customer needs<br />BY CATEGORY<br />BY GENDER<br />BY TYPE OF BRAND<br />8%<br />3%<br />56%<br />3%<br />15%<br />1%<br />Turnover<br />Volume<br />BEST-SELLING BRANDS<br />1. Chanel<br />2. Louis Vuitton<br />3. Dior<br />4. Hermès<br />5. Sandro<br />1. Zara<br />2. Comptoir des Cotonniers<br />3. Dior<br />4. Maje<br />5. Sandro<br />Luxury and trendy brands are the bestsellers <br />
  8. 8. 5<br />Notre spécificité (2)<br />Marketing strategy<br />AN ORIGINAL STRATEGY BASED ON FREE TRAFFIC ACQUISITION VIA PARTNERSHIPS <br />Co-brandedwebsites<br />Sponsorship system<br /><ul><li>post banners and write articles on Videdressing.com
  9. 9. have featured boutiques on the website
  10. 10. allows profit sharing amongst members
  11. 11. fosters a sense of community</li></ul>Fashion blogs<br />
  12. 12. Our commitments<br />Money-back guarantee<br />Paymentguarantee<br />CORE BUSINESS: THE CLIENT<br />Shipmenttracking<br />Unlimited free productuploads<br />Sellers<br />Buyers<br />PLUS…<br />A pledge to fight against counterfeit goods with a specially trained, in-house lawyer<br />An ecological policy which encourages users to recycle items rather than throwing them away <br />Charitable donations through events in partnership with bloggers whose profits go to victims of natural disasters <br />(Japan, Haiti…)<br />6<br />
  13. 13. International expansion<br />Internationalisation of the Videdressing concept…<br />BRAZIL – LAUNCHED 30 AUGUST 2011<br />14 partnershipswithbloggers<br />50 online pressappearances<br />Featured on Elle.com.br<br />With other international launches planned for the future<br />
  14. 14. 8<br />Videdressing.com – quel avenir ? <br />Videdressing.com: what’snext?<br />IMPROVEMENT OF THE WEBSITE SHOPPING EXPERIENCE<br />REINFORCEMENT OF SOCIAL NETWORK PRESENCE<br />
  15. 15. 9<br />A vos marques, prêts, shoppez !<br />

×