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How to Quickly and Inexpensively Create Engagement & Traffic on Facebook


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If you have limited budgets and human capital to manage your social media marketing programs, this white-label platform will help you offer highly engaging and viral branded experience on Facebook.

This solution is a crowdsourcing platform for Facebook. In this case, crowdsourcing means that your customers are creating the content and the engagement - while you get the branding and traffic.

Published in: Technology, Business

How to Quickly and Inexpensively Create Engagement & Traffic on Facebook

  1. 1. Drive more sales by generating more Facebook conversations!
  2. 2.   The Conversation Engine for Facebook is a designed to increase customer loyalty, turn customers into brand evangelists and drive more sales   Content is generated by you or your visitors for other visitors to read, comment and vote on   These conversations and actions breed further engagement via Facebook's viral channels 1 tune in to your customers
  3. 3.   According to the Altimeter group, brands that engage the most in in social media saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.*   The two top brands, Starbucks and Dell are both using crowdsourcing** applications similar Social Intent’s “Conversation Engine” as a centerpiece of their social media engagement strategy. * ** 2 tune in to your customers
  4. 4.   Multiple levels of Facebook integration ◦  Works as a standalone Facebook app ◦  Can be integrated into your Facebook Fan page ◦  Can also be a stand-alone site w/Facebook Connect   A scalable, no-hassle hosted platform ◦  No tech investment or management required ◦  Includes ongoing maintenance and bug-fixes   Flexible customization and branding ◦  Look and feel in your branding ◦  Free, contextual ad serving for your products ◦  Customizable features and functionality 3 tune in to your customers
  5. 5. “Debt Discussions taps into the collective wisdom of Facebook members looking to share ideas on how to get out of debt or save money” Try it out here: 4 tune in to your customers
  6. 6. 1 ‘Full post’ page (text, links, images/ video are possible) Every post can be 6 2 shared via FB Wall or email 7 1 3 Save favorites in private list 2 3 4 Users can comment on any post and push comments to their profile & friends’ walls 4 5 Example of user comment 6 Contextual ad (based on topic of post) 5 7 Users can vote for posts they think are great, similar to 5 tune in to your customers
  7. 7. Custom Branded Graphic Friends click on the Post and Are taken to app 6 tune in to your customers
  8. 8.   Standard User functionality   Standard Marketer Functionality ◦  Submits content (text, images, video, etc.) ◦  Customizable feature set and branding ◦  Vote on content ◦  Advanced usage statistics ◦  Save favorites in private list ◦  Incoming traffic analysis (see ◦  Browse submissions by ‘most which one of your marketing recent’ – ‘hot’ – ‘popular’ and channels are converting the best) ‘random’ or ‘popular among friends’ ◦  Contextual ad serving ◦  Earns ‘points’ by voting, sharing ◦  Click-through tracking and submitting ◦  Monitoring & Moderation tools ◦  Can share content via Facebook messaging, Wall/Newsfeed and traditional email 7 tune in to your customers
  9. 9.   Give visitors a reason to engage with you on Facebook and introduce their friends to your brand   It is a tremendous ‘free’ viral traffic driver for your off- Facebook properties, such as content sites, blogs or eCommerce sites   By engaging customers in content creation, minimal human intervention is required on your part! 8 tune in to your customers
  10. 10.   Electronics company seeking users to   Cosmetics brand enabling customers to submit tips, tricks and hacks for getting share make-up tips & how to videos the most out of their products   DIY brand enabling users to share their   Entertainment company asking users to favorite projects submit their funniest videos, jokes or celebrity quotes   Athletic brand enabling users to share their favorite workout routine   Packaged goods company sourcing new product ideas from their customers   Entertainment brand enabling users to share their favorite music videos   Food manufacturer seeking users to submit their favorite recipes using the   Software retailer enabling users to share company’s ingredients their favorite apps (e.g. iPhone, Blackberry, etc.).   Environmental organizations looking for users to submit ideas on ‘how to live   Political organizations seeking campaign green’ ideas   Weight loss: diet & exercise tips, product   New mother/father tips with various recommendations (favorite meals, etc) stages of pregnancy, the first year and up, product recommendations, diet tips, etc. 9 tune in to your customers
  11. 11.   Setup (live in 1-3 weeks!) ◦  Custom branding ◦  Custom ad serving ◦  Custom functionality   Maintenance ◦  Tier-1 storage hosting & backup ◦  24/7 access to reports ◦  Email & phone support 10 tune in to your customers
  12. 12. Contact us for a demo today Vidar Brekke CEO, Social Intent P: (646) 465-2965 11 tune in to your customers