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1.0 - Crowdsourcing
                                          2.0 - Why Crowdsource?
                                     ...
Crowdsourcing


              Crowdsourcing is the process of creating
            something new of value by tapping into ...
Why companies should Crowdsource?

                   •  Gain hard-to-obtain information without a lot of
                ...
Crowdsourcing applications can be
                                            broken down in to four categories:
Four Cate...
Creation

            •  Create new content that is owned and maintained by
               your readers
                  ...
Invention

             •  Source ideas and have the community rank them
                   –  Whitehouse2.org (Suggest th...
Organization

                •  Create new content by making users organize existing
                   content
         ...
Prediction

              •  Predict trends by inviting users to submit and vote on
                 ideas
               ...
How we build the right
                                                                        •  Business Model
         ...
•  At Social Intent we help companies meet
                              their organizational goals by turning their
     ...
Vidar Brekke, CEO
                                       –  Past positions: Strategist at Ogilvy, VP Marketing at
        ...
Ps. Did you find some great articles or sites about crowd
                       sourcing?


   Add it to our crowdsourcin...
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Crowdsourcing 101 - tapping into the wisdom of crowds

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Some things you wanted to know about crowdsourcing but were afraid to ask.

Published in: Technology, Business

Crowdsourcing 101 - tapping into the wisdom of crowds

  1. 1. 1.0 - Crowdsourcing 2.0 - Why Crowdsource? 3.0 - Four Categories 4.0 - Creation 5.0 - Invention 6.0 - Organization 7.0 - Prediction 8.0 - How We Work 9.0 - About Us 10.0 - Senior Team Crowdsourcing 101 Can you Digg it? CONFIDENTIAL
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2008
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LLC

  2. 2. Crowdsourcing Crowdsourcing is the process of creating something new of value by tapping into groups of people with desired characteristics CONFIDENTIAL
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  3. 3. Why companies should Crowdsource? •  Gain hard-to-obtain information without a lot of investment, e.g. Why Crowdsource –  Utilize your customers/visitors in developing new content and product ideas •  Creates a sense of ownership of your product/service among your stakeholders •  Crowdsourcing apps are new, sticky and engaging services in and of themselves –  Submitting content and ideas –  Rating other’s ideas CONFIDENTIAL
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  4. 4. Crowdsourcing applications can be broken down in to four categories: Four Categories 1.  Creation 2.  Invention 3.  Organization 4.  Prediction CONFIDENTIAL
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  5. 5. Creation •  Create new content that is owned and maintained by your readers –  Wearesmarter.org (writing a book like a wiki) –  Wikipedia.org (peer created and reviewed reference) Creation –  Google Knol (peer created and reviewed articles) –  Authonomy (soliciting book manuscripts, users vote) •  Generate new content by soliciting the masses –  Mechanical Turk (divide a task into thousands of subtasks) –  Helium, iStockphoto (stock content for publishing or photography) –  Crowdspring (ask many designers to offer design suggestions) CONFIDENTIAL
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  6. 6. Invention •  Source ideas and have the community rank them –  Whitehouse2.org (Suggest the US president’s agenda) –  WePc.com (Asus and Intel community product development) –  Ideastorm (Dell community product development) Invention –  Innocentive (Procter & Gamble community product development) –  My Starbucks Idea (Customer offering product ideas) CONFIDENTIAL
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  7. 7. Organization •  Create new content by making users organize existing content –  Digg, reddit, yahoo buzz (vote on articles/news) Organization –  Stumbleupon (vote on articles sites) CONFIDENTIAL
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  8. 8. Prediction •  Predict trends by inviting users to submit and vote on ideas –  Mediapredict.com (users bet on media trends, such a TV viewership, books that are likely to sell well) Prediction –  Rasmussen Markets (Predicts political outcome) CONFIDENTIAL
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  9. 9. How we build the right •  Business Model Crowdsourcing application –  Organizational Facts for you:
 –  Core Offering & Customers –  Sales & Business Model –  Environmental Factors How We Work Business
 Model
 •  Marketing Status –  Strategic Goals –  Brand Promise –  Competitive Landscape –  Existing & Previous Efforts Discovery
 Project
 MarkeIng
 •  Project Resources Resources
 Goals
 –  Budget & Personnel Allocations –  Materials & Content –  Design & Branding Requirements –  Technical & Functional Requirements CONFIDENTIAL
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  10. 10. •  At Social Intent we help companies meet their organizational goals by turning their customers into assets •  This is achieved by developing online social About Us experiences that are rewarding to both parties •  We help companies identify the right opportunities and customize and implement social software solutions that meet their business needs CONFIDENTIAL
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2008
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  11. 11. Vidar Brekke, CEO –  Past positions: Strategist at Ogilvy, VP Marketing at JPMorgan, VP Marketing Linkstorm, Strategist/ Creative Director Kurani Interactive. –  Clients: Coca-Cola, IBM, Vonage, Cisco, General Motors, American Express, Wal-Mart, E*Trade Senior Team Vineel Shah, CTO –  Past positions: Senior Technical Yahoo at HotJobs, Manager of Software Development at MTV Online, Software Developer/architect at iVillage, Citibank, ProgrammableWeb. www.socialintent.com 30 Christopher St. Suite 4C. New York, NY 10011 contact_us@socialintent.com +1 (646) 465-2965 CONFIDENTIAL
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  12. 12. Ps. Did you find some great articles or sites about crowd sourcing? Add it to our crowdsourcing experiment here: http://www.reddit.com/r/mobwisdom/ CONFIDENTIAL
©
2008
Social
Intent,
LLC
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