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ENERGY STREETFIGHT. Play for Purpose: An Augmented Venture.

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A presentation at 'Agir ensemble pour l'énergie' conference held in Marseille on May 19th, 2011.

In the talk we first present our thinking on the current paradigm of passive consumption and how to break it. Then we try to show what role game mechanics - and more specifically our Energy Streetfight venture [1] in Berlin - could play in this endeavor.

If you like this presentation, you can visit our blog [2] to learn more about us.

[1] www.energy-streetfight.com
[2] http://blog.vic-ventures.com

Published in: Technology, Business
  • A presentation held at ’Agir ensemble pour l’énergie’ conference held in Marseille on May 19th, 2011.

    In the talk we first present our thinking on the current paradigm of passive consumption and how to break it. Then we try to show what role game mechanics - and more specifically our Energy Streetfight venture [1] in Berlin - could play in this endeavor.

    If you like this presentation, you can visit our blog [2] to learn more about us.


    [1] www.energy-streetfight.com
    [2] http://blog.vic-ventures.com
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ENERGY STREETFIGHT. Play for Purpose: An Augmented Venture.

  1. 1. ! Energy Streetfight Play for Purpose –
 An Augmented Venture !vic ventures
 @vicventuresrevolution starts in your mind follow us into
 the open sea
  2. 2. paving the way!BEFORE WE DIVE IN…!
  3. 3. !About us Habib Lesevic - @hables! Benedikt Foit - @forcevive!
  4. 4. •  vicventures, an entrepreneurial collective 
 based in London and Berlin!•  transformative power of entrepreneurship Believe in the & the venture on all four value dimensions!•  Believe in experimental approach to entrepreneurship! –  Activation! –  Participation!•  Believe in the necessity of building 
 economically sustainable value systems"
  5. 5. the world as we see it…!THE SITUATION!
  6. 6. !passive consumption
  7. 7. !Food, love, education, relationship
 consumption in pretty much 
 all aspects of our lives has a 
 predominately passive nature"
  8. 8. !producer vs. consumer
  9. 9. vertical hierarchy 
 !(bottom of value chain)
  10. 10. !focus on consumptive process
  11. 11. What do we mean by passive consumption?! –  clear division between producer and consumer 
 (i.e. creation & destruction of a good)! –  consumer takes a narrow role at the end of 
 value chain" –  which has to effect: level of awareness in consumptive process and its systemic effects* low (i.e. where do things come from, how are they produced, what are the implications)! *systemic effects = broader implications on economic, social, and ecological environment
  12. 12. In a UK survey to 1000 primary school pupils (aged 6-10),! less than 25% could correctly identify" the origin of the foods" ! they consume
  13. 13. !eggs come from...
  14. 14. !sheep
  15. 15. !cheese comes from...
  16. 16. !butterflies
  17. 17. The effects of a passive consumer culture are" also felt in energy consumption. !
  18. 18. people donʻt use energy –!they use devices and products. ! - Peter Crabb! ! Professor of Finance & Economics, Penn State
  19. 19. !devices, not energy
  20. 20. OUR HYPOTHESIS! This passivity is a major obstacle to a!shift in behavioral patterns in consumers! and hence a shift in our energy paradigm. !
  21. 21. WHATʼS BEING DONE?! •  Communication
 Campaigns, Advertisements, Infographics, Info-Games! •  Legislation
 Standards (e.g. Energy Star), Subsidies, Taxation! •  (Economic)
 e.g. carbon-emission markets!
  22. 22. PROBLEM WITH MEASURES!They fail to activate the consumer to take a more active role and achieve a intrinsic change.!
  23. 23. KEY QUESTION!How to incite the consumer to take an active role in her energy consumption?!
  24. 24. Game Mechanics !
  25. 25. [DEF] Game! “A game is the voluntary attempt 
to overcome unnecessary obstacles”!
  26. 26. What if..."
  27. 27. challenge players to take an active role 
 in their energy consumption"
  28. 28. to overcome a real world obstacle, 
 i.e. lower energy consumption "
  29. 29. fun enough for the player to 
enjoy playing the game voluntarily"
  30. 30. ?"
  31. 31. Sneak preview:!ENERGY STREETFIGHT!
  32. 32. QUICK FACTS!•  An experimental venture we are building in Berlin"•  Its aim is to achieve energy consumption reductions in a playful way.!•  Winner of the pan-European “Call for Future”!•  Supported by 
 !
  33. 33. So...!HOW DOES IT WORK?!
  34. 34. !played in one street
  35. 35. !players: inhabitants of houses
  36. 36. !one street side: team
  37. 37. !two teams: competition!
  38. 38. wait a minute...!BUT HOW DOES IT WORK??!
  39. 39. an undiscovered island world!
  40. 40. pirate boat
 
 !represents a house in the street
  41. 41. island 
 
 has problems 
 (e.g. water scarcity)! !and/or resources" ! (e.g. water filter).
  42. 42. game play
 
 use the boat to 
transport resources 
 to islands in need"
  43. 43. aim
 
 conquer more
islands than the" opposing team
 ! (by solving as many
problems as possible) !
  44. 44. and the energy thing...!HOW ARE SAVINGS 
RELATED TO THE GAME?!
  45. 45. !meter readings submitted weekly
  46. 46. !energy savings translate into boatsʼ speed & mobility
  47. 47. click click click...!SO IS IT AN ONLINE GAME?!
  48. 48. trailer w/ autarkic solar-powered touchad!
  49. 49. !pirate street festival at the end of the game
  50. 50. drop by...!START OF THE GAME 
IS JUNE 26TH!
  51. 51. Image credits. Thanks to ... !1 112 123 134 145 15 hjallig (flickr)6 16 delgaudm (flickr)7 17 ferdal claddagh (flickr)8 18 publicenergy (flickr)9 19 guerry-monero (flickr)10
  52. 52. www.vic-ventures.comfollow us into the open sea

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