Victor Lund Engaging Ideas
f o u n d i n g Pa rt n e r
L e a d C o n S u Lta n t
a n d a n a LY S t
F o l lo w M e . . . t w I t t e r :
S u b S c r I b e to o u r b lo g :
Fresh Ideas . . . InventIng the Future
“Breakthrough PersPectives . . .”
Victor Lund is one of the industry’s most prominent young speakers
and bloggers. Through his extensive consulting work with agents and
brokers, Victor brings breakthrough perspectives that can help real
estate professionals adapt their practice to the needs of today’s real
estate consumer. Victor is a high demand speaker appearing at every
major real estate conference in 2008 including NAR, NAR Midyear,
RIS Media, Inman, Real Trends, Council of MLSs, and many private
Trends research, Knowledge ...
“getting a Plan of action”
Epiphanies Mr. Lund enjoys speaking on a very diverse set of topics, often
combining WAV Group research into his presentations in a way that
and allows the audience to take away knowledge and action plans that
Info that will are useful in growing their business. Few people in the industry have
Lund’s first hand experience working with leading brokerages, MLSs
Raise and technology vendors coast to coast.
Your Potential e X P l a I n I n g t h e I M P o rta n c e o F . . .
“Business strategic assessments”
As a consultant Lund specializes in a variety of services.
He provides business strategic assessments, business development,
product launhes, PR strategy, marketing 2.0, competitive research and
positioning. Recently he has supported his clients in managing radical
changes in their businesses ranging from process re-engineering
help desks to supporting brokers on mergers, acquisitions, and mass
t e c h n o lo gY. . . c u t t I n g e d g e t r e n d s
“offering industry leadershiP”
Last year WAV Group published most of the industry’s
groundbreaking research reports. The company also writes one of the
industry’s most prominent blogs. This year WAV Group is staging
research on many of the key issues that face businesses in real estate
today. WAV Group can also prepare custom topics to meet the relevant
needs of your audience based off research involving your company.
Victor Lund addresses his topics to three key groups of audiences
– MLS, Agent, and Broker. All of his presentations are customized
to your event and no lecture is repeated except by special request.
. . . Relevant!
saMPle toPIcs: saMPle toPIcs:
associations & mls agents
o DATA Sharing . . . o Leveraging Virtual Office Websites . . .
Is data sharing a strategic fit for the goals in your business for New Customers, Buyers,
of your MLS? Sellers and Past Clients.
o The ABCs of Social Networking . . .
o Operational Efficiency ...
Building your business through social networking
What should you be doing to provide more
– blogs, twitter, facebook and linkedin
services to your membership/subscriber
base for less?
o Listings, Listing Everywhere . . .
How listing syndication works for you –
o MLS Consumer Websites – friend of foe . . . Sellers want their listings advertised everywhere
How to determine if your MLS consumer online – With proper listing syndication,
website is right for your organization. you can overachieve in online property marketing.
o Best Sources for Online Advertising . . .
o Virtual Office Websites . . .
How online advertising works, terms that are
What you need to know, what you need to do:
used, prices that you will pay, and returns on
A simple, easy to understand explanation
advertising vs. print.
of the NAR/DOJ Settlement impact –
This is a highly complicated shift of
o Don’t Let the Client Get Away ...
government intervention into the data rights
How to leverage the growth of mobile
of MLSs and Real Estate Brokers that will
to capture new customers
change the way property data is accessed
o Top 10 Ways . . . to work smarter
with your smart phone
o Your Secret Weapon – Your Reputation . . .
How to sell more real estate by promoting
Tech & Business . . .
Strategies for Success:
saM Ple toPIcs For BroKers saM P le wav g ro u P wh Ite PaP e rs 200 8
o Leveraging Virtual Office Websites . . . o Your Reputation – Your secret weapon for
in your business for New Customers, Buyers, selling more real estate Broker Website
Sellers and Past Clients. Effectiveness – an analytic survey of one
million visitors to broker websites
o Broker Survival Techniques . . .
o Midyear Technology Review – a brief
Discussion about methods for reducing costs,
overview of more than 200 real estate
while capitalizing on the down market.
o Down Market Opportunities ...
o MLS Consumer Website Study –
Building your business with Mergers and
A combination of consumer research, broker
Acquisitions – the “Walk Over” strategy
research, and mls research on why MLS
in today’s market
public websites work
o On-target Online Strategies for
o Mobile Search Whitepaper –
Broker Websites . . .
How Top Producers sell more real estate
Top 10 ways to make your website
work harder for you.
How to set it up to drive business to your
website that turns into sales.
saM P le c lI e nt wh Ite PaP e rs
o Online Advertising Review of . . . o Data Sharing
Yahoo, Google, Trulia, Zillow
o NNRMLS Listhub listing syndication study
and Realtor.com different products,
o Roost third party website listing
different prices, different target audiences,
different strategies. accuracy research
o Voicepad mobile search whitepaper
o Building a Tribe . . .
With your agents to reach more customers – o Blackberry Smartphones for Real Estate
How to structure and develop a
social media policy for your company.
John Mosey . . . Chairman, Council of MLSs John Featherson . . . CEO RIS Media
“Victor Lund’s expertise and vast knowledge of all
CMLS and Executive Officer of Northstar MLS
“I want to thank you again for your participation on things MLS and technology make him a highly valued
the “MLS of Choice and the Changing Definitions of speaker. From research to consultation, Lund and
Core Services and MLS Content” panel at the annual his WAV Group partners bring the ultimate level
conference of the Council of Multiple Listing Services. of professionalism, prestige and experience to every
The session itself has been one of our top post-conference event in which they participate. Lund’s understand and
requests for program materials and/or video. Your comprehension of the real estate industry and all its inner
contribution, particularly on the subject of new players workings would be a welcome addition to any speaking
who use better consumer focus and superior technologies to panel.”
get between the broker/agent and the consumer, was very
shelley speCChio . . . CEO NNRMLS
February 2009 – The Board of Trustees for the
Craig CheathaM . . . President and CEO Realty Alliance Northern Nevada Regional MLS recently invited Victor
“Thank you for your tremendous presentation to our Lund of the WAV Group to address our membership as
information technology directors, electronic lead department the deadline for VOWs approached. We were confident
managers and our marketing directors during our pre- that Victor would lend a national perspective and clear
NAR conference. Our members are on the leading edge explanation to what many of our members faced with
of information; so finding speakers who can tell them apprehension. We were not disappointed. Many of our
something valuable that they don’t already know can be members came away excited by the opportunities afforded
quite a challenge. You came prepared with meaningful by Virtual Office Websites rather than focusing on the
data and presented it in a compelling way. And, you did perceived restrictions and changes caused by the parity
well during an active Q&A session. Thanks for adding issues. Victor Lund gave an excellent presentation,
such great value to our gathering. We are hopeful you stayed until every question was answered, and exceeded
will be able to join us again to share the insights you are our expectations. We recommend Victor Lund with the
gaining through your current research and analysis on highest assurance.
today’s most relevant issues.”
Meghan Barry . . . EVP Luxury Real Estate
“Working with Victor Lund and the WAV Group
is always a pleasure. The depth of knowledge that they
bring to our company and to our clients is unrivaled in
the real estate industry. We are so glad to have Victor in
our ‘rolodex’ of speakers as he is always popular at our
vIctor lu n d
F o u n d I n g pA rt n e r – wAV g r o u p
l e A d c o n S u lt A n t A n d A n A ly S t
Victor Lund is a founding partner of the WAV Group.
WAV Group consults with Multiple Listing Service
providers, technology companies that serve MLS,
provides strategic planning for all types of corporations,
and is a senior researcher and analyst for the firm.
In addition, Lund is a leading industry speaker on
technology in real estate, having spoken or moderated at
NAR, NAR Midyear, CAR, CMLS, RIS Media, REAL Trends,
Luxury Real Estate and Inman Connect.