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Broker Website Effectiveness   National Broker Traffic Report  January 21 st , 2009 – PARIS, FR W A V Group Victor Lund, P...
Purpose <ul><li>Develop Benchmarks that Brokers may use to understand…… </li></ul><ul><li>How the online consumer reaches ...
www.wavgroup.com Day of week has little impact overall Schedule agents to respond to email inquiries 7 Days a week
www.wavgroup.com Consumers are on your website 24 hours a day
www.wavgroup.com 86% Win 6% Mac 8% Other Insist that your website be accessible using any computer
www.wavgroup.com Go Big!
www.wavgroup.com
www.wavgroup.com Insure that your website works on all browsers
www.wavgroup.com Your website address is popularized by marketing
www.wavgroup.com Google is the most popular search engine
www.wavgroup.com Your brand is the most important search term
www.wavgroup.com
Thanks to Participants www.wavgroup.com
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Broker Website Effectiveness

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In 2008, WAV Group was granted confidential access to a large sample of Real Estate Broker Website visitor statistics.

Recently this presentation of the results of that sampling was delivered at the Luxury Real Estate Conference in Paris. The results show the effectiveness of real estate broker websites in many key areas, including the effect of search engine optimization and listing syndication

Published in: Technology, Business
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Broker Website Effectiveness

  1. 1. Broker Website Effectiveness National Broker Traffic Report January 21 st , 2009 – PARIS, FR W A V Group Victor Lund, Partner
  2. 2. Purpose <ul><li>Develop Benchmarks that Brokers may use to understand…… </li></ul><ul><li>How the online consumer reaches your site </li></ul><ul><li>Other websites that play a role in driving consumer traffic </li></ul><ul><li>The truth of Search Engine Optimization </li></ul><ul><li>Real Search Engine Keywords </li></ul><ul><li>Technical Trends about consumer’s computers </li></ul>www.wavgroup.com
  3. 3. www.wavgroup.com Day of week has little impact overall Schedule agents to respond to email inquiries 7 Days a week
  4. 4. www.wavgroup.com Consumers are on your website 24 hours a day
  5. 5. www.wavgroup.com 86% Win 6% Mac 8% Other Insist that your website be accessible using any computer
  6. 6. www.wavgroup.com Go Big!
  7. 7. www.wavgroup.com
  8. 8. www.wavgroup.com Insure that your website works on all browsers
  9. 9. www.wavgroup.com Your website address is popularized by marketing
  10. 10. www.wavgroup.com Google is the most popular search engine
  11. 11. www.wavgroup.com Your brand is the most important search term
  12. 12. www.wavgroup.com
  13. 13. Thanks to Participants www.wavgroup.com

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