Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design That Matters: Infant Pulse Oximeter ( MIT + RISD Collaboration )

2,357 views

Published on

In an MIT + RISD collaboration, we designed, prototyped, and patented an infant pulse oximeter design. The Pelican is a pulse oximeter device designed especially for newborns in the developing world. With Design That Matters, this project raised over $20,000 on IndieGoGo.

Published in: Business

Design That Matters: Infant Pulse Oximeter ( MIT + RISD Collaboration )

  1. 1. An all-in-one, neonatal pulse oximeter for low-resource hospitals Pelican TM
  2. 2. S USA TM
  3. 3. VIETNAM TM
  4. 4. Myanmar India Vietnam Haiti TM
  5. 5. TM
  6. 6. TM 80%of medical equipment is donated from developed countries.
  7. 7. LED Detector HOW IT WORKS
  8. 8. HOW IT WORKS
  9. 9. HOW IT WORKS 60-70% of hospitals in low-middle income countries have no pulse oximeter. Source: WHO Report, 2008
  10. 10. $20 $34/PATIENT $34,000/YEAR $6000 CURRENT MODELS
  11. 11. AFFORDABLE DURABLE EASY-TO-USE INFANT-FRIENDLY Pelican TM VALUE PROPOSITION
  12. 12. USER RESEARCH
  13. 13. No skin irritation after 10 minutes of wear <$250 initial cost <$30 per year recurring cost SpO2 Saturation: 70% to 100% ± 3 digits Pulse rate: 20 to 250 bpm ± 3 digits <1 min per measurement* TAILORED FOR NEWBORNS COST EFFECTIVE ACCURATE READOUT EASY OPERATION CUSTOMER NEEDS
  14. 14. PROTOTYPING
  15. 15. EVOLUTION OF THE PELICAN
  16. 16. ALPHA PROTOTYPE
  17. 17. DEMO VIDEO
  18. 18. ALL-IN-ONE The all-in-one model eliminates the use of long cords that break easily and that babies can chew on. TM
  19. 19. HINGED JAWS The two jaws hinged together ensures easier alignment than disposables or wrap-on sensors. It also allows for easy size adjustments. TORSION SPRING The jaw pressure is controlled by the spring, not by the user which is more irregular. TM
  20. 20. The small bump on the exterior of the upper jaw indicates where the sensor is located on the inner jaw and allows for easier application. TM
  21. 21. TM
  22. 22. TM
  23. 23. SIMPLIFIED USER INTERFACE The screen has one main display that shows two of the most important values of a pulse oximeter: blood oxygen saturation (%) and the heart rate (bpm). TM
  24. 24. Pelican is patent pending as of two days ago! Woohoo! PATENT PENDING
  25. 25. DISTRIBUTION HO CHI MINH CITY DA NANG HANOI VIETNAM
  26. 26. FINANCIALS FINANCING UNITS SOLD PER QUARTER NET CASH FLOW BEFORE FINANCE 2014 2015 2016 2017 2018 $60 $40 $50 $30 $20 $10 $0 200 250 150 100 50 0 ($40) ($50) ($30) ($20) ($10) Total addressable market in Vietnam: 3600 units per year Our target sales volume in 4 years: 1080 units per year Price<$200, COGS<$100 Financing round 1 = $15K in 2014 Q1 for R&D and beta testing (through Indiegogo) Financing round 2 = $50K in 2014 Q4 for ramp-up of production
  27. 27. POTENTIAL PARTERNSHIPS FURTHER PRODUCT R&D IMPLEMENTATION (VIETNAM) MOVING FORWARD
  28. 28. Aditya Ranjan adityar@mit.edu MIT MechE Wei Wu weiw@mit.edu MIT Sloan MBA Leah Chung lchung@risd.edu Industrial Design Kevin Wiesner kwiesner@risd.edu Industrial Design Esther Mangan huesther@mit.edu MIT LGO Keiichi Onishi keiichio@mit.edu MIT Sloan MBA Phillip Daniel docphil@mit.edu MIT MechE Shubhang Tandon standon6@mit.edu MIT MechE Victoria Young youngv@mit.edu MIT Sloan MBA THE DREAM TEAM
  29. 29. Steve Eppinger MIT Lauren Eppinger Mystic Valley Pediatrics Baby Adrian The Crib Matt Kressy RISD Dr. Marvin Wang Mass Gen Hospital Warren Seering MIT Elizabeth Johansen Design That Matters Will Harris Design That Matters TEAM OF ADVISORS
  30. 30. Questions? Don’t be shy!

×