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Rodan + Fields Corporate Brochure


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In an unprecedented move, Rodan + Fields became the first prestige skincare line to exit the department store for the world of direct selling. Today Dr. Rodan and Dr. Fields have partnered with Independent Consultants across the country to further their mission of changing skin and changing lives.

Rodan + Fields boasts a brand report card unlike any other. At the heart of Rodan + Fields are two of the most recognized names in skincare: Dr. Katie Rodan and Dr. Kathy Fields. As authorities on cutting edge dermatologic treatment solutions, the Doctors are regular speakers at national dermatology conferences and authors of articles for peer reviewed journals. Due to their celebrity, they are also beauty editors’ go-to experts for skin advice and as a result, Rodan + Fields boasts more than three times the editorial media coverage of any direct selling company. Named the 2010 Rising Star by the Direct Selling Association (DSA) for its dedication to achieving a high standard of excellence in business operations, Rodan + Fields is the company to watch.
What the doctors did for acne, they are now doing for aging skin. With the launch of their new revolutionary patent-pending AMP MD skincare system, Rodan + Fields is revolutionizing the $2.5 billion dollar anti-aging market, expected to double in the next five years. They are now inviting independent business owners to partner with them, and I'm inviting you to come to learn more about this unprecedented venture. Read all about us at Contact me at

Published in: Health & Medicine

Rodan + Fields Corporate Brochure

  2. 2. PRESCRIPTION FOR CHANGE ™ Our mission is to connect people with the products, the knowledge, the resources and the opportunities to change skin and to change lives. It takes two Dr. Katie Rodan and Dr. Kathy Fields became best friends during their dermatology residency at Stanford University School of Medicine, where they heard a compelling message from their mentor, the Chairman of the dermatology department: find your purpose and make a difference or be confined to a practice that’s ordinary. The Doctors interpreted this message as an imperative: go forth and change the rules. And when it came to changing the rules, they totally changed the game. RODAN + FIELDS | 3
  3. 3. 1 OLD wAy The practice of dermatology takes place in a dermatologist’s office. Dr. Rodan and Dr. Fields recognized that dermatologist treatment for common skin concerns was unavailable to most people. The Doctors also observed how skin concerns can make people feel less confident, more self-conscious and generally less happy than those with clear complexions. Even people with access to dermatologists were hesitant to schedule an appointment, believing their action reflected vanity rather than an investment in personal care and well-being. OuR wAy Get out of the office and into the real world. With a passion for solving common skin concerns deemed “not serious enough for medical prime time,” the Doctors went first into their laboratories and then into the home. By developing a comprehensive medicine-based treatment available without a prescription, and by boldly stepping out of the clinic and onto television screens, Dr. Rodan and Dr. Fields reached millions with an effective solution for mild to moderate acne. In doing so, they transformed the lives of millions, revolutionized acne treatment, and created an unprecedented success by connecting with people on a very personal level. But it didn’t stop there. RODAN + FIELDS | 5
  4. 4. 2 OLD wAy Quit while you’re ahead. After achieving one of the most significant successes in the skincare industry, Dr. Rodan and Dr. Fields could have easily slipped into comfortable retirement. No need to maintain an active dermatology practice, no need to continue their academic roles at leading universities, no need to continue to develop products and, especially, no need to start a new business. OuR wAy Be more than a one hit wonder. Beyond acne, Dr. Rodan and Dr. Fields know there are many skin conditions that affect people’s lives. That’s why they created Rodan + Fields® Dermatologists. Their dermatology-based Multi-Med® Therapy approach, medicated skincare delivered as a daily regimen, gives everyone the opportunity to achieve a radiant, healthy complexion.
  5. 5. RODAN + FIELDS | 7
  6. 6. 3 OLD wAy Find prestige skincare behind a glass counter. After launching Rodan + Fields® Dermatologists, the Doctors were courted by prestige retailers to bring the credibility of their skincare products to department stores. Even as a top-tier brand, the Doctors’ vision of sharing the benefits of Multi-Med® Therapy with everyone could not be realized as their products were kept under glass. OuR wAy Breaking out of retail. While in retail, the Doctors discovered that their success came predominantly through “word of mouth” from satisfied customers. In a bold move, Rodan + Fields became the first prestige skincare line to exit the department stores and enter the world of direct selling. Through direct selling, the Doctors can deliver a personalized experience to customers and empower Consultants to establish successful businesses of their own. RODAN + FIELDS | 9
  7. 7. A BEAuTIFuL RELATIONSHIP… as the creators of Proactiv solution acne treatment, Dr. Rodan and Dr. ® Fields helped millions of people discover how clear, healthy-looking skin can change lives. as dermatologists, they can help millions more treat other skin concerns with their medically-based regimens that use cutting edge technology and elegant ingredients. as entrepreneurs, they know how business success, along with great skin, can dramatically improve your lifestyle, build confidence, and give you a sense of freedom. as the founders of Rodan + Fields Dermatologists, the Doctors invite you ® to join them in their life-long mission. With Rodan + Fields, you can change your skin and change your life and help others to do the same. When people see your radiant complexion, growing confidence and enthusiasm for your business, they will be inspired to follow in your footsteps. And you’ll never be alone. Rodan + Fields is committed to your success and will always help you grow your business. As a Rodan + Fields Independent Consultant, you receive… - Exclusive product and business tools - A rewards program for your loyal customers - A robust and uniquely flexible compensation plan - The opportunity to give back to the community through the Prescription for Change™ Foundation - On-going training and communication from industry leaders - Corporate events, marketing support, incentive programs, and more - The ability to create financial and lifestyle options for yourself and your family
  8. 8. A PRESCRIPTION FOR CHANGE.™ “Our passion has always been changing skin and changing lives…and not just for some, but for everyone. With direct sales, our passion is now a reality!” RODAN + FIELDS | 11
  9. 9. Disclaimer: The information in this brochure is not in any way intended to provide medical or business advice. The information in this brochure is not intended to create a doctor-patient relationship. Rodan + Fields does not guarantee that Consultants participating in the business opportunities ® described in this brochure will generate any income. As with any business, each Consultant’s business results may vary, and will be based on, among other factors, such Consultant’s individual capacity, business experience, expertise, and motivation. Readers are cautioned not to place undue reliance on the information in this brochure and are urged to perform their own due diligence prior to making any decision to participate. © 2008 Rodan & Fields, LLC. All rights reserved. 5101 01 0101 0A