Three Kinds Of Customers Online Reputation Management and  Branding For Forward Thinking Organizations
Who Is Your Real Target? <ul><li>There are only three kinds of people. </li></ul><ul><li>Those who like you. </li></ul><ul...
Those Who Like You <ul><li>Family </li></ul><ul><li>Friends </li></ul><ul><li>Current clients (maybe) </li></ul>
How To Keep Them <ul><li>Do not take them for granted. </li></ul><ul><li>Stay fresh and relevant. </li></ul><ul><li>Underp...
Those Who Do Not Like You <ul><li>Family </li></ul><ul><li>Frenemies </li></ul><ul><li>Past Clients </li></ul><ul><li>Past...
How To Change Them <ul><li>Impossible </li></ul>
Those Who Do Not Know You Exist <ul><li>The rest of the world. </li></ul>
Moving Them To Group One <ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>Advertising </li></ul>
Marketing <ul><li>Marketing creates a memory so when a need arises your business comes to mind.  For example </li></ul><ul...
Sales <ul><li>Sales is an opportunity.  </li></ul><ul><li>Referrals </li></ul><ul><li>Cold calls </li></ul><ul><li>Leads f...
Advertising <ul><li>Advertising seeks attention by offering a product or service through paid media. </li></ul><ul><li>Tra...
How To Get Started <ul><li>Time + Money = Outcome </li></ul><ul><li>Pick Any Two </li></ul>
One Last Takeaway <ul><li>No one is going to promote you unless you are willing to do it yourself  first. </li></ul><ul><l...
Obviously Brilliant Company Online Reputation Management and  Branding For Forward Thinking Organizations
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Obviously brilliant

  1. 1. Three Kinds Of Customers Online Reputation Management and Branding For Forward Thinking Organizations
  2. 2. Who Is Your Real Target? <ul><li>There are only three kinds of people. </li></ul><ul><li>Those who like you. </li></ul><ul><li>Those who do not like you. </li></ul><ul><li>Those who do not know you exist. </li></ul>
  3. 3. Those Who Like You <ul><li>Family </li></ul><ul><li>Friends </li></ul><ul><li>Current clients (maybe) </li></ul>
  4. 4. How To Keep Them <ul><li>Do not take them for granted. </li></ul><ul><li>Stay fresh and relevant. </li></ul><ul><li>Underpromise and overdeliver. </li></ul>
  5. 5. Those Who Do Not Like You <ul><li>Family </li></ul><ul><li>Frenemies </li></ul><ul><li>Past Clients </li></ul><ul><li>Past Employees </li></ul>
  6. 6. How To Change Them <ul><li>Impossible </li></ul>
  7. 7. Those Who Do Not Know You Exist <ul><li>The rest of the world. </li></ul>
  8. 8. Moving Them To Group One <ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>Advertising </li></ul>
  9. 9. Marketing <ul><li>Marketing creates a memory so when a need arises your business comes to mind. For example </li></ul><ul><li>Social media </li></ul><ul><li>Promotional items </li></ul><ul><li>Sponsoring industry events </li></ul>
  10. 10. Sales <ul><li>Sales is an opportunity. </li></ul><ul><li>Referrals </li></ul><ul><li>Cold calls </li></ul><ul><li>Leads from marketing </li></ul>
  11. 11. Advertising <ul><li>Advertising seeks attention by offering a product or service through paid media. </li></ul><ul><li>Traditional media </li></ul><ul><li>PPC </li></ul><ul><li>Splash or landing pages </li></ul>
  12. 12. How To Get Started <ul><li>Time + Money = Outcome </li></ul><ul><li>Pick Any Two </li></ul>
  13. 13. One Last Takeaway <ul><li>No one is going to promote you unless you are willing to do it yourself first. </li></ul><ul><li>It’s the hardest lesson to learn but done right it pays off the most. </li></ul>
  14. 14. Obviously Brilliant Company Online Reputation Management and Branding For Forward Thinking Organizations

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