Our social media evolution

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A presentation I gave for the Institute of Communications at the University of Leeds about our development of social media at Leeds and York Partnership NHS Foundation Trust in October 2012

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Our social media evolution

  1. 1.  BFB likes (18% > 2 months) Twitter followers (12% > 2 months) #livetweeting - Board of Directors
  2. 2.  Blogger Google friend connect Internal email Monthly stakeholder email
  3. 3. Being creative
  4. 4.  Campaigning with social media
  5. 5. www.getmecampaign.co.uk
  6. 6.  Keeping well in Leeds
  7. 7.  Engaging with feedback from people using our services
  8. 8.  Socialmedia developing in clinical services
  9. 9.  Staff guidance & resources Comms team working instructions Principles (e.g. responsive) Finding our voice Monthly media reports to BoD Klout – 55 Website hits – 23/24,000 per month Media mentions – Red/amber/green Intuition…
  10. 10.  Review communications strategy Purpose & metrics & ROI Measure engagement/interaction Measure reach Measure share of voice - compare Matching capacity within the team Build capacity - BoD & professionals Digital tools in care pathways
  11. 11. Thank you @VictoriaBettonSpecial thanks to @AJSofNHS

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