Social Media Ninja Training

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Social Media workshop for CJF Fellows,
March 2012

Published in: Technology, News & Politics
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  • Social Media Ninja Training

    1. 1. Becoming a Social Media Ninja
    2. 2. Welcome, CJF Fellows!
    3. 3. Victor Hernandez
    4. 4. journalist
    5. 5. journalisttechnologist
    6. 6. mobile journalisttechnologist
    7. 7. mobile journalisttechnologist convergence
    8. 8. social media mobile journalisttechnologist convergence
    9. 9. social media mobile gummy journalist wormstechnologist convergence
    10. 10. social media mobile gummy journalist wormstechnologist convergence
    11. 11. Know the rules of the road!
    12. 12. Know what you’re doing...
    13. 13. Know what you’re doing...Be responsible. Use good judgment.
    14. 14. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
    15. 15. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.
    16. 16. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?
    17. 17. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?Review company social media policies.
    18. 18. The keys to using for Journalism
    19. 19. • Newsgathering - breaking news!
    20. 20. • Newsgathering - breaking news!• Knowledge net work
    21. 21. • Newsgathering - breaking news!• Knowledge net work• Engage audiences/crowdsource
    22. 22. • Newsgathering - breaking news!• Knowledge net work• Engage audiences/crowdsource• Share stories/proud moments
    23. 23. 2008
    24. 24. traininglisteningstations
    25. 25. pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    26. 26. 13% (U.S) pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    27. 27. 13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    28. 28. more read, versed13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    29. 29. more read, versed 13% (U.S) 21languages 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    30. 30. more read, versed 13% (U.S) 21languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    31. 31. more read, versed 13% (U.S) The few, the loud 21languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    32. 32. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    33. 33. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 25-34 yrs 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    34. 34. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 25-34 yrs location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    35. 35. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21languages 25-34 yrs mobile location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx
    36. 36. 101
    37. 37. What makes a good Tweet?
    38. 38. hashtaghashtag
    39. 39. hashtag @ reply @ replyhashtag
    40. 40. hashtag @ reply @ replyhashtag vanity url
    41. 41. #Hashtags -
    42. 42. #Hashtags -easy way to categorize, search on social web
    43. 43. Tapping into the conversations
    44. 44. Tapping into the conversations
    45. 45. What the Trend?
    46. 46. The Art of the Ret weet
    47. 47. Do Ret weets Equal Endorsements?
    48. 48. Smarter Search Strategy
    49. 49. 1. Twitter Search
    50. 50. 1. Twitter Search2. Adv. Twitter Search
    51. 51. 1. Twitter Search2. Adv. Twitter Search3. Dashboards
    52. 52. 1. Twitter Search2. Adv. Twitter Search3. Dashboards4. Archive Search (Topsy)
    53. 53. Dashboards•TweetDeck•Hootsuite•Seesmic•Bottlenose•Spredfast
    54. 54. Importance of Lists
    55. 55. Mobile
    56. 56. Not only about
    57. 57. “Ambient Awareness”
    58. 58. Facebook Timelines
    59. 59. facebook.com/journalists
    60. 60. facebook.com/journalists Lavrusik.com
    61. 61. Subscribe
    62. 62. Let’s Connect! about.me/victorhernandez @vhernandezcnn victor.hernandez@turner.com
    63. 63. questions?
    64. 64. now.who’s ready for some fun?

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