Delivering Cross-Platform

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  • Delivering Cross-Platform

    1. 1. are we there yet?HOW MULTIPLATFORM STRATEGIES ARE EVOLVING
    2. 2. HI, MY NAME IS VICTOR
    3. 3. NewsGathering
    4. 4. NewsGatheringConvergence
    5. 5. NewsGatheringConvergence Social
    6. 6. NewsGatheringConvergence SocialTechnolog y
    7. 7. QUESTIONS, COMMENTS & ARGUMENTS? t - @vhernandezcnn e - victor.hernandez@cnn.com
    8. 8. http://www.careercast.com/jobs-rated/10-worst-jobs-2012
    9. 9. Fifth Worst Job - 2012http://www.careercast.com/jobs-rated/10-worst-jobs-2012
    10. 10. Fifth Worst Job - 2012- Low payhttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
    11. 11. Fifth Worst Job - 2012- Low pay- High stresshttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
    12. 12. Fifth Worst Job - 2012- Low pay- High stress- Scare job opportunities http://www.careercast.com/jobs-rated/10-worst-jobs-2012
    13. 13. ???
    14. 14. BEST JOB EVER
    15. 15. BEST JOB EVER➡ You’re Always Learning
    16. 16. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton
    17. 17. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People
    18. 18. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History
    19. 19. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around
    20. 20. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around➡ Others Call Stress =
    21. 21. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around➡ Others Call Stress =Excitement
    22. 22. extraordinary times
    23. 23. 2012
    24. 24. 2012- Linear
    25. 25. 2012 - Linear- Process-oriented
    26. 26. 2012 - Linear - Process-oriented- Storytelling = Predictable
    27. 27. so what happened?
    28. 28. Just a tad more complex...
    29. 29. 4th
    30. 30. 5th4th
    31. 31. 5th Richer Storytelling Audience Collaboration4th
    32. 32. Driven By Consumer Behaviors
    33. 33. Satellite Truck/Flyaway BGAN Internet Protocol Streambox Current Bag of DNG Tricks iPhone / Android TVU Kits Tooway Skype
    34. 34. THE POWER OF SHARING
    35. 35. VS.
    36. 36. Broadcasting is so last year...
    37. 37. Social Media Executions report crowdsource branding
    38. 38. Tweets are EVERYWHERE.
    39. 39. The keys to using for Journalism
    40. 40. Ways Journalists Use Twitter
    41. 41. Ways Journalists Use Twitter Trip wire for breaking news.
    42. 42. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles.
    43. 43. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources.
    44. 44. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences.
    45. 45. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences. Share content; generate buzz, more leads.
    46. 46. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences. Share content; generate buzz, more leads. Build their brand.
    47. 47. Know what you’re doing...
    48. 48. Know what you’re doing...Be responsible. Use good judgment.
    49. 49. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
    50. 50. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.
    51. 51. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?
    52. 52. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?Review company social media policies.
    53. 53. schools.com/visuals/social-media-news.html
    54. 54. 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    55. 55. 13% 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    56. 56. 28 13% Languages 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    57. 57. 28 13% Languages Japan 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    58. 58. 28 13% Languages Japan 1 Chelsea/ Barcelonahttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    59. 59. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesdayhttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    60. 60. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42%http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    61. 61. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95%http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    62. 62. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95% African-Americans/ Latinoshttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    63. 63. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95% African-Americans/ Latinos 39 yrs oldhttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
    64. 64. Election Day 2008: 1.8M Tweets
    65. 65. 2012 = every 8 mins
    66. 66. Yes, there are other tools.
    67. 67. If Facebook werea country, itwould be the thirdmost populated inthe world.
    68. 68. If Facebook werea country, itwould be the thirdmost populated inthe world. Only China & India are more populated.
    69. 69. 1,000,000,000
    70. 70. 100K YEARS.Amount of time Americans spend on Facebook a month. http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
    71. 71. 100K YEARS.Amount of time Americans spend on Facebook a month. THAT’S ALMOST 50X THE TIME OF THEY SPEND ON TWITTER, 600X MORE THAN GOOGLE PLUS. http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
    72. 72. Facebook Timelines
    73. 73. facebook.com/journalists Lavrusik.com
    74. 74. Subscribe
    75. 75. Social Media isn’t going to save you from the preparation, training andnecessary traditional tasks. But like a great pair of running shoes, it canenhance every step of the journey.
    76. 76. THE LURE OF THE MULTISCREEN VIEWER
    77. 77. 45% of US tablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
    78. 78. UNDERSTANDING CONSUMER BEHAVIORS
    79. 79. UNDERSTANDING CONSUMER BEHAVIORSEx. how much is too much re: video usage?
    80. 80. TV vs. PC vs.
    81. 81. TV vs. PC vs.3:00 1:30 :30
    82. 82. PLATFORM AGNOSTIC
    83. 83. http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
    84. 84. The developers behind Angry Birds said last August that players were averaging about 200 million minutes per day with the game. If that stat has held steady, it means that the world has played more than 300,000 years of Angry Birds.http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
    85. 85. The developers behind Angry Birds said last August that players were averaging about 200 million minutes per day with the game. If that stat has held steady, it means that the world has played more than 300,000 years of Angry Birds. In other words, stretched out linearly, our collective time spent flinging digital birds at pigs would predate the existence of modern humans.http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
    86. 86. How to Keep Up?
    87. 87. How to Keep Up?➡ Influential websites + blogs
    88. 88. How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies
    89. 89. How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies➡ Connecting IRL
    90. 90. vhernandezcnn.tumblr.com
    91. 91. vhernandezcnn.tumblr.comtinyurl.com/newmediainstitute
    92. 92. let’s continue the conversation
    93. 93. about.me/victorhernandez

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