are we there yet?HOW MULTIPLATFORM STRATEGIES ARE EVOLVING
HI, MY NAME IS       VICTOR
NewsGathering
NewsGatheringConvergence
NewsGatheringConvergence  Social
NewsGatheringConvergence  SocialTechnolog    y
QUESTIONS, COMMENTS &     ARGUMENTS?   t - @vhernandezcnn   e - victor.hernandez@cnn.com
http://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012http://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012- Low payhttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012- Low pay- High stresshttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
Fifth Worst Job - 2012- Low pay- High stress- Scare job opportunities http://www.careercast.com/jobs-rated/10-worst-jobs-2...
???
BEST JOB EVER
BEST JOB EVER➡ You’re Always Learning
BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton
BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People
BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History
BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ ...
BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ ...
BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ ...
extraordinary times
2012
2012- Linear
2012   - Linear- Process-oriented
2012        - Linear    - Process-oriented- Storytelling = Predictable
so what happened?
Just a tad more complex...
4th
5th4th
5th         Richer      Storytelling        Audience      Collaboration4th
Driven By Consumer Behaviors
Satellite Truck/Flyaway    BGAN      Internet Protocol   Streambox       Current Bag of DNG Tricks   iPhone / Android     ...
THE POWER OF SHARING
VS.
Broadcasting is so last year...
Social Media Executions                 report  crowdsource             branding
Tweets are EVERYWHERE.
The keys to using                for Journalism
Ways Journalists Use Twitter
Ways Journalists Use Twitter  Trip wire for breaking news.
Ways Journalists Use Twitter  Trip wire for breaking news.  Discover new content, fresh angles.
Ways Journalists Use Twitter  Trip wire for breaking news.  Discover new content, fresh angles.  Build, expand news sources.
Ways Journalists Use Twitter  Trip wire for breaking news.  Discover new content, fresh angles.  Build, expand news source...
Ways Journalists Use Twitter  Trip wire for breaking news.  Discover new content, fresh angles.  Build, expand news source...
Ways Journalists Use Twitter  Trip wire for breaking news.  Discover new content, fresh angles.  Build, expand news source...
Know what you’re    doing...
Know what you’re        doing...Be responsible. Use good judgment.
Know what you’re        doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
Know what you’re        doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what...
Know what you’re        doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what...
Know what you’re        doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what...
schools.com/visuals/social-media-news.html
1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.as...
13%                                                                                                     1http://blog.kissm...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
28                          13%                                              Languages                                    ...
Election Day 2008: 1.8M Tweets
2012 = every 8 mins
Yes, there are other tools.
If Facebook werea country, itwould be the thirdmost populated inthe world.
If Facebook werea country, itwould be the thirdmost populated inthe world.         Only China & India         are more pop...
1,000,000,000
100K YEARS.Amount of time Americans spend on Facebook a month.                                                      http:/...
100K YEARS.Amount of time Americans spend on Facebook a month.     THAT’S ALMOST 50X THE TIME OF THEY SPEND ON TWITTER,   ...
Facebook Timelines
facebook.com/journalists                     Lavrusik.com
Subscribe
Social Media isn’t going to    save you from the preparation, training andnecessary traditional tasks. But like a great pa...
THE LURE OF THE MULTISCREEN                  VIEWER
45% of US tablet owners on device daily while     watching TV          Nielsen / Global Trends in Tablet and Smartphone Us...
UNDERSTANDING CONSUMER BEHAVIORS
UNDERSTANDING CONSUMER BEHAVIORSEx. how much is too much re: video usage?
TV vs. PC vs.
TV vs. PC vs.3:00       1:30    :30
PLATFORM AGNOSTIC
http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
The developers behind Angry Birds                            said last August that players were                           ...
The developers behind Angry Birds                            said last August that players were                           ...
How to Keep Up?
How to Keep Up?➡ Influential websites + blogs
How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies
How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies➡ Connecting IRL
vhernandezcnn.tumblr.com
vhernandezcnn.tumblr.comtinyurl.com/newmediainstitute
let’s continue the conversation
about.me/victorhernandez
Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
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Delivering Cross-Platform
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Delivering Cross-Platform
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Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
Delivering Cross-Platform
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Delivering Cross-Platform
Delivering Cross-Platform
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Delivering Cross-Platform

  1. 1. are we there yet?HOW MULTIPLATFORM STRATEGIES ARE EVOLVING
  2. 2. HI, MY NAME IS VICTOR
  3. 3. NewsGathering
  4. 4. NewsGatheringConvergence
  5. 5. NewsGatheringConvergence Social
  6. 6. NewsGatheringConvergence SocialTechnolog y
  7. 7. QUESTIONS, COMMENTS & ARGUMENTS? t - @vhernandezcnn e - victor.hernandez@cnn.com
  8. 8. http://www.careercast.com/jobs-rated/10-worst-jobs-2012
  9. 9. Fifth Worst Job - 2012http://www.careercast.com/jobs-rated/10-worst-jobs-2012
  10. 10. Fifth Worst Job - 2012- Low payhttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
  11. 11. Fifth Worst Job - 2012- Low pay- High stresshttp://www.careercast.com/jobs-rated/10-worst-jobs-2012
  12. 12. Fifth Worst Job - 2012- Low pay- High stress- Scare job opportunities http://www.careercast.com/jobs-rated/10-worst-jobs-2012
  13. 13. ???
  14. 14. BEST JOB EVER
  15. 15. BEST JOB EVER➡ You’re Always Learning
  16. 16. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton
  17. 17. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People
  18. 18. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History
  19. 19. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around
  20. 20. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around➡ Others Call Stress =
  21. 21. BEST JOB EVER➡ You’re Always Learning➡ Get Paid to Read a Ton➡ Get Paid to Meet Interesting People➡ Front Row to History➡ Journalists Get Around➡ Others Call Stress =Excitement
  22. 22. extraordinary times
  23. 23. 2012
  24. 24. 2012- Linear
  25. 25. 2012 - Linear- Process-oriented
  26. 26. 2012 - Linear - Process-oriented- Storytelling = Predictable
  27. 27. so what happened?
  28. 28. Just a tad more complex...
  29. 29. 4th
  30. 30. 5th4th
  31. 31. 5th Richer Storytelling Audience Collaboration4th
  32. 32. Driven By Consumer Behaviors
  33. 33. Satellite Truck/Flyaway BGAN Internet Protocol Streambox Current Bag of DNG Tricks iPhone / Android TVU Kits Tooway Skype
  34. 34. THE POWER OF SHARING
  35. 35. VS.
  36. 36. Broadcasting is so last year...
  37. 37. Social Media Executions report crowdsource branding
  38. 38. Tweets are EVERYWHERE.
  39. 39. The keys to using for Journalism
  40. 40. Ways Journalists Use Twitter
  41. 41. Ways Journalists Use Twitter Trip wire for breaking news.
  42. 42. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles.
  43. 43. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources.
  44. 44. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences.
  45. 45. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences. Share content; generate buzz, more leads.
  46. 46. Ways Journalists Use Twitter Trip wire for breaking news. Discover new content, fresh angles. Build, expand news sources. Crowdsource, connect, engage w/ audiences. Share content; generate buzz, more leads. Build their brand.
  47. 47. Know what you’re doing...
  48. 48. Know what you’re doing...Be responsible. Use good judgment.
  49. 49. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.
  50. 50. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.
  51. 51. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?
  52. 52. Know what you’re doing...Be responsible. Use good judgment.Don’t share opinions or inappropriate comments.Know what is being said is public + forever.Have a purpose. What is my intent?Review company social media policies.
  53. 53. schools.com/visuals/social-media-news.html
  54. 54. 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  55. 55. 13% 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  56. 56. 28 13% Languages 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  57. 57. 28 13% Languages Japan 1http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  58. 58. 28 13% Languages Japan 1 Chelsea/ Barcelonahttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  59. 59. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesdayhttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  60. 60. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42%http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  61. 61. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95%http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  62. 62. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95% African-Americans/ Latinoshttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  63. 63. 28 13% Languages Japan 1 Chelsea/ 5pmET/ Barcelona Wednesday 42% 95% African-Americans/ Latinos 39 yrs oldhttp://blog.kissmetrics.com/science-of-social-timing-1/?wide=1 http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx `
  64. 64. Election Day 2008: 1.8M Tweets
  65. 65. 2012 = every 8 mins
  66. 66. Yes, there are other tools.
  67. 67. If Facebook werea country, itwould be the thirdmost populated inthe world.
  68. 68. If Facebook werea country, itwould be the thirdmost populated inthe world. Only China & India are more populated.
  69. 69. 1,000,000,000
  70. 70. 100K YEARS.Amount of time Americans spend on Facebook a month. http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
  71. 71. 100K YEARS.Amount of time Americans spend on Facebook a month. THAT’S ALMOST 50X THE TIME OF THEY SPEND ON TWITTER, 600X MORE THAN GOOGLE PLUS. http://www.statista.com/statistics/71861/unique-visitors-on-facebookcom/
  72. 72. Facebook Timelines
  73. 73. facebook.com/journalists Lavrusik.com
  74. 74. Subscribe
  75. 75. Social Media isn’t going to save you from the preparation, training andnecessary traditional tasks. But like a great pair of running shoes, it canenhance every step of the journey.
  76. 76. THE LURE OF THE MULTISCREEN VIEWER
  77. 77. 45% of US tablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
  78. 78. UNDERSTANDING CONSUMER BEHAVIORS
  79. 79. UNDERSTANDING CONSUMER BEHAVIORSEx. how much is too much re: video usage?
  80. 80. TV vs. PC vs.
  81. 81. TV vs. PC vs.3:00 1:30 :30
  82. 82. PLATFORM AGNOSTIC
  83. 83. http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
  84. 84. The developers behind Angry Birds said last August that players were averaging about 200 million minutes per day with the game. If that stat has held steady, it means that the world has played more than 300,000 years of Angry Birds.http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
  85. 85. The developers behind Angry Birds said last August that players were averaging about 200 million minutes per day with the game. If that stat has held steady, it means that the world has played more than 300,000 years of Angry Birds. In other words, stretched out linearly, our collective time spent flinging digital birds at pigs would predate the existence of modern humans.http://www.niemanlab.org/2012/05/a-social-game-in-georgia-tries-to-bring-residents-together-across-traditional-boundaries/
  86. 86. How to Keep Up?
  87. 87. How to Keep Up?➡ Influential websites + blogs
  88. 88. How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies
  89. 89. How to Keep Up?➡ Influential websites + blogs➡ Pew, Nielsen studies➡ Connecting IRL
  90. 90. vhernandezcnn.tumblr.com
  91. 91. vhernandezcnn.tumblr.comtinyurl.com/newmediainstitute
  92. 92. let’s continue the conversation
  93. 93. about.me/victorhernandez

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