Be2camp WMCCE Podcasts Experience

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Our experience of doing podcasts

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Be2camp WMCCE Podcasts Experience

  1. 1. Be2camp Victor Tsemo, Marketing Manager, WMCCE Construction Talk Podcasts
  2. 2. Aim of this presentation <ul><li>Podcasting: Good for your business? </li></ul><ul><li>The WMCCE Experience </li></ul>
  3. 3. <ul><li>0. WMCCE Background </li></ul>Construction Talk 1. Objectives / Targets of the podcasts 2. Creation & Development 3. Distribution/Promotion 4. Video (watch how we do it) – 00:03:30 5. Return On Investment 6. The Future Construction Talk Podcasts
  4. 4. WMCCE Background <ul><li>Formed in 2005 </li></ul><ul><li>Based in central Birmingham with remit for WM Region </li></ul><ul><li>Funded through Building Technologies Cluster & ERDF </li></ul><ul><li>Managed by University of Wolverhampton </li></ul><ul><li>Part of a “Family” of Centres in UK </li></ul><ul><li>Improvement programme for businesses and other organisations </li></ul><ul><li>Support to 6 Best Practice Clubs </li></ul><ul><li>Demonstration Projects </li></ul><ul><li>Annual Awards </li></ul><ul><li>Events programme, Podcasts, debates </li></ul><ul><li>Network with professional bodies </li></ul><ul><li>Sustainability agenda </li></ul><ul><li>Skills agenda </li></ul><ul><li>Focus on Public Procurement </li></ul><ul><li>New Climate Change Network </li></ul><ul><li>Supply chain engagement </li></ul><ul><li>Local Skills Academies </li></ul><ul><li>West Midlands Task Force support </li></ul><ul><li>Pilot Business Improvement Programmes e.g. Business Improvement Techniques and CLIP </li></ul>
  5. 5. Objectives / Targets of the Podcasts <ul><li>Our Objectives: </li></ul><ul><li>1. Follow WMCCE’s core mission: </li></ul><ul><li>“ drive best practice in construction by providing ways for businesses, clients and society to learn, share and improve their construction knowledge and practices through information sharing and industry support” </li></ul><ul><li>2. Raise WMCCE’s profile among key stakeholders (SMEs, media, public sector, funders) </li></ul><ul><li>Our Targets: </li></ul><ul><li>Create a “buzz” </li></ul><ul><li>More press coverage </li></ul><ul><li>More phone/email inquiries for our services </li></ul><ul><li>Increase size of database through registration on our website and e-newsletter </li></ul>
  6. 6. <ul><li>Doing podcasts regularly is like “tweeting”: </li></ul><ul><li>why should I listen to you / follow you? </li></ul>What is in it for the target audience? (managers - public and private sectors) Who is WMCCE? Why should I care about your podcasts ? (I’m busy and don’t have time!)
  7. 7. <ul><li>To meet our 2 objectives, it is all about </li></ul><ul><li>“ Influencer Marketing” </li></ul>Creation & Development Target the influencers Source: briansolis.com
  8. 9. <ul><li>Plan editorial calendar for 6 months, but remain flexible </li></ul><ul><li>Plan format: </li></ul><ul><li>Length </li></ul><ul><li>style – talk show, interviews, etc… </li></ul><ul><li>Who chair ? </li></ul><ul><li>Do we need a co-host? </li></ul><ul><li>Number of guests max? </li></ul><ul><ul><li>at least 1 ‘influencer’ must be present </li></ul></ul><ul><li>How often? Weekly, monthly… </li></ul><ul><li>Location? </li></ul><ul><li>Music in Podcast? </li></ul><ul><li>Promotion of events/activities in the podcast? </li></ul><ul><li>3. Plan Distribution </li></ul><ul><li>Website, iTunes and others, etc… </li></ul><ul><li>4. Plan Promotion </li></ul><ul><li>Press releases, e-newsletters, events, etc… </li></ul><ul><li>5. Costs </li></ul><ul><li>Equipment </li></ul><ul><li>Time…..cheaper to outsource? </li></ul><ul><ul><li>Chasing guests </li></ul></ul><ul><ul><li>Recording </li></ul></ul><ul><ul><li>Editing recording (most difficult task!) </li></ul></ul><ul><ul><li>Distributing: Putting on iTunes and others </li></ul></ul>Creation & Development Planning a Podcast Name of the podcast ?
  9. 10. <ul><li>Editorial calendar: issues in industry </li></ul><ul><li>15-25 minutes max </li></ul><ul><li>Talk show </li></ul><ul><li>Fortnightly / Monthly </li></ul><ul><li>Equipment: series of podcast by/for wmcce/partner - long term view = cheaper to buy </li></ul><ul><ul><li>4 microphones: 1 for the chair, 1 for the co-host, 2 for the guests (can have 2 guests per microphone = podcast recording with 6 people max, however 4 is ideal for listeners, also easier to edit) </li></ul></ul><ul><ul><li>1 ‘influencer’ must be present (co-host our guest) </li></ul></ul>Creation & Development Marverine Cole [Funf-Media], Chair: experience of radio and TV broadcasting, audio editing, Co-host: a WMCCE partner (Best Practice Clubs, professional institutions, etc…
  10. 11. Creation & Development Chair’s role – very important: Setup material Manage guests who stress Avoid one monopolises the show Editing: 2-3 days, Audio file: emailed,mp3,128kbps, iTunes xml files Approval before publication
  11. 12. Creation & Development
  12. 13. Distribution/Promotion
  13. 14. <ul><li>iTunes </li></ul><ul><li>Press Releases </li></ul><ul><li>Monthly E-Newsletters </li></ul><ul><li>SEO coming http://www.wmcce.org/page.php?page=podcast </li></ul><ul><li>(New website under construction) </li></ul>Distribution/Promotion
  14. 15. <ul><li>Construction Talk Podcast: How We Do (overview) http://vimeo.com/6011670 </li></ul>Video
  15. 16. <ul><li>Buzz among our clients, partners, funders: good </li></ul><ul><li>At events, people approach us and mention the podcast, partners talk about doing it for their organisation and ask for tips… </li></ul><ul><li>Press coverage: good </li></ul><ul><li>media enquiries for articles on construction, inquiries to support them in their campaigns…The activity helped us to have closer relations with the press </li></ul><ul><li>Phone/email Inquiries for services: low </li></ul><ul><li>More signup for e-newsletter/increase size of database: low </li></ul><ul><li>Factors to consider for low roi </li></ul><ul><li>current website design (New under construction) </li></ul><ul><li>Promotion </li></ul>Return On Investment <ul><li>Our Objectives: </li></ul><ul><li>1. Follow WMCCE’s core mission: </li></ul><ul><li>“ drive best practice in construction by providing ways for businesses, clients and society to learn, share and improve their construction knowledge and practices through information sharing and industry support” </li></ul><ul><li>2. Raise WMCCE’s profile among key stakeholders (SMEs, media, public sector, funders) </li></ul><ul><li>Our Targets: </li></ul><ul><li>Create a “buzz”: let people talk about us </li></ul><ul><li>More press coverage </li></ul><ul><li>More phone/email inquiries for our services </li></ul><ul><li>Increase size of database through registrations on our website and e-newsletter </li></ul>ROI: Targets achieved ? Podcast Statistics June 2009: From November 2008 to June 2009: from 35 to 60 average downloads per month Since iTunes in May 2009, RSS feed subscribers : 1870 Who listens to an entire podcast, or just a few seconds: you can’t know for certain!
  16. 17. <ul><li>New Website </li></ul><ul><li>Add short videos (“behind the scenes”) </li></ul><ul><li>Opportunities to provide podcast content to Newspapers </li></ul><ul><li>More podcasts in association with partners </li></ul><ul><li>Better promotion: increase podcast distribution </li></ul>The Future
  17. 18. <ul><li>To meet our 2 core objectives, it is all about “Influencer Marketing”…. </li></ul><ul><li>… ..and it takes time…. </li></ul>Creation & Development Target the influencers Source: briansolis.com

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