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Presented on BrightTalk on June 16th. To see a replay of the presentation visit: http://ow.ly/5u7Np
Here is a summary of the presentation:
Social Media Return on Investment (ROI) is difficult to measure and often a road block to participation.
For our discussion, we suggest the Financial services industry adopt a new ROI-the Return on Influence to assess how they can leverage social media tools to engage, enrich, educate and entertain.
In the presentation, we review:
* The fundamentals of social networks and influence
* The five factors of influence (Value, Trust, Engagement, Reciprocity, and Advocacy)
* Social Media amplification of influence
* The Return on Influence
* The next generation of advisors and investors
Explore how to use social media to increase your online influence and expand the value you add to your clients.