Social Media ROI: Return On Influence

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Presented on BrightTalk on June 16th. To see a replay of the presentation visit: http://ow.ly/5u7Np

Here is a summary of the presentation:
Social Media Return on Investment (ROI) is difficult to measure and often a road block to participation.

For our discussion, we suggest the Financial services industry adopt a new ROI-the Return on Influence to assess how they can leverage social media tools to engage, enrich, educate and entertain.

In the presentation, we review:

* The fundamentals of social networks and influence
* The five factors of influence (Value, Trust, Engagement, Reciprocity, and Advocacy)
* Social Media amplification of influence
* The Return on Influence
* The next generation of advisors and investors

Explore how to use social media to increase your online influence and expand the value you add to your clients.

Published in: Business, Economy & Finance
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Social Media ROI: Return On Influence

  1. 1. Social Media ROI<br />Return on Influence in Financial Services<br />Presentation by :<br />Victor Gaxiola, Social Media Strategist, Red 7 Marketing<br />Mark Cohen, Assistant Vice President, Digital Media, Cambridge Investment Research <br />
  2. 2. Presenters<br />Victor Gaxiola<br />Social Media Strategist<br />Red 7 Marketing<br />Mark Cohen<br />Assistant Vice President, Digital Media<br />Cambridge Investment Research <br />
  3. 3. Presentation<br />The fundamentals of social networks and influence<br />The five factors of influence <br />Value, Trust, Engagement, Reciprocity, and Advocacy<br />Social Media amplification of influence<br />The Return on Influence<br />The Next Generation of Advisors and Investors<br />
  4. 4. Social Networking<br />
  5. 5.
  6. 6. Regulations<br />
  7. 7. Websites<br />
  8. 8. ROI<br />Return on Investment<br />
  9. 9. Return on INVESTMENT<br />
  10. 10. Return on INFLUENCE<br />
  11. 11. Trust<br />Value<br />Engagement<br />Reciprocity<br />Advocacy<br />
  12. 12. Trust<br /><ul><li> Personal Brand
  13. 13. Built on Interactions
  14. 14. Offline influence
  15. 15. Establishing credibility
  16. 16. Takes time </li></li></ul><li>Value<br /><ul><li> Provide a unique perspective
  17. 17. Competitive differentiators
  18. 18. On-going</li></li></ul><li>Engagement<br /><ul><li> Deepens relationship
  19. 19. Frequency of connection
  20. 20. Authentic voice
  21. 21. Encourages interaction
  22. 22. Time commitment</li></li></ul><li>Reciprocity<br /><ul><li> Positive actions
  23. 23. Share your value proposition
  24. 24. Regulatory concerns
  25. 25. Positive and negative feedback</li></li></ul><li>Advocacy<br /><ul><li> Your biggest fans
  26. 26. Raise awareness of your brand
  27. 27. Increased interactions
  28. 28. New opportunities</li></li></ul><li>Amplification<br />
  29. 29.
  30. 30.
  31. 31. metrics<br />
  32. 32. unique<br />metrics<br />
  33. 33. Best Practices<br />
  34. 34. Develop a strategy based on:<br />Audience<br />Objectives<br />Resources<br />
  35. 35. listen<br />
  36. 36. connect<br />
  37. 37. add value<br />
  38. 38. next generation<br />Prospecting<br />
  39. 39. Traditional<br />
  40. 40. Next <br />Generation<br />
  41. 41. Mobile<br />
  42. 42. Mobile<br />
  43. 43. summary<br />
  44. 44. Thank you!<br />Connect with:linkedin.com/in/markhcohenlinkedin.com/in/victorgaxiola<br />linkedin.com/company/cambridge-investment-research<br />red7marketing.com<br />

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