NFC Mobile Pilot Iceland

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NFC Mobile Pilot Project in Iceland

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NFC Mobile Pilot Iceland

  1. 1. MOBILE Pre-launch ICELANDCHALLENGES OF NFC IMPLEMENTATION @Victor blaer
  2. 2. Overview NFC Pilot Lessons Learned Future of NFC
  3. 3. About us 2nd IN Visa Prepaid Europe International Business Since 2003 DOMESTIC LEADERS
  4. 4. Strategic Partners
  5. 5. Domestic Partners
  6. 6. Why Iceland? Ideal test marketCards+Mobiles= 56% Have smartphones
  7. 7. Kick-OffKick-off Implementation started Q1 2012 Pilot Kickoff Q1 2013 600 POS Terminals 1,000 mobile Participants 3,000 Contactless Cards
  8. 8. NFC Pilot Iceland25 – 45 year oldsAndroid Samsung Galaxy SIII& samsung galaxy mini 2TSM hosted by Oberthur
  9. 9. Lessonslearned.
  10. 10. 9 months of labor
  11. 11. Handset Terminal Vendors schemesmanufacturers TSM Partners
  12. 12. Handset challenges
  13. 13. Scheme Challenges
  14. 14. TOOMANYCERTIFICATIONS 4 BANKS 2 HANDSETS
  15. 15. TSM Challenges
  16. 16. TSM Challenges
  17. 17. Pre Mobile Payment life was easy
  18. 18. postnfc
  19. 19. ..makes our headhurt
  20. 20. …partnerchallenges
  21. 21. Terminal Vendor Challenges
  22. 22. It‘sgoingtobe funThankyou
  23. 23. AppendiceRetro slide photos from @jessedee presentation „You suck atpowerpoint“ @slidesthatrock „How to create slides thatrock“Amelia Earheart photo by Creative Commons LicenceInspired by Designed by @jessedee @victorblaer @slidesthatrock is.linkedin.com/in/victorblaer

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