Making Mullah with your apps

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How to monetize your android application Dev Fest Makerere University Presentation

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Making Mullah with your apps

  1. 1. Making Mullah Makerere GDG DevFest Victor Miclovich, a dev. @miclovich
  2. 2. Exhibit A
  3. 3. Exhibit B
  4. 4. Exhibit C
  5. 5. IDEAS Analyze Your Market Design Applications that count Practice Good UI Design
  6. 6. Software Developer’s Path to Making Money
  7. 7. Local Contracts
  8. 8. Global Contracts
  9. 9. Going “SOLO”
  10. 10. How to go SOLO
  11. 11. Sell Digital Goods
  12. 12. attributed to: jayackmusic.blogspot.com
  13. 13. attributed to: attributed to: www.lifeofanarchitect.com
  14. 14. Ad Networks
  15. 15. Dos & Don’ts
  16. 16. Don’ts • Threaten Users • Lie to User • Use banners not related to your app
  17. 17. More Don’ts • Advertise a local business on an app that has global appeal • Make your ad adult-only when your app is child- friendly • Assume that b’se AdMob belongs to Google, it’s the best
  18. 18. Some Dos
  19. 19. Dos... • Let users know about upgrades to app (with no threats) • Give away freebies (e.g. music, ebooks, etc.) • Give users a good idea of what they get when they click an ad/banner
  20. 20. Dos... • Use banners that are closely related to your app • Give your app local appeal to target market • Make sure your adverts are appropriate
  21. 21. Dos... • Research a variety of ad networks • Change your app approach and design (Iterate/ Innovate) • Lastly, Consider the Customer. Give good reasons for them to click ads (entice them).
  22. 22. Check out a few of these in your Innovation • Dark UI Patterns • New UI Design Patterns • Aggressive marketing on Social Media that is Gamified or more fun
  23. 23. Good Luck

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