International Coastal Cleanup is one of the largest volunteer events in the world where people clean up trash and debris from beaches, rivers, and oceans annually on the third Sunday in September. Over the past 30 years, more than 6.6 million volunteers have removed nearly 53 million kilograms of debris from coastlines in 127 countries. Data collected from the trash helps identify causes and sources of marine pollution to educate the public on prevention. The Coca-Cola Company has supported International Coastal Cleanup for 12 years as part of its water stewardship initiative, with over 900 volunteers from Asia Pacific units participating in 2007.

1. International Coastal Cleanup
International Coastal Cleanup (ICC) is one of the largest events in the world in which volunteers descend on
beaches, lakes, rivers and streams all over the planet to clean trash and debris. Initiated by US-based Ocean
Conservatory, the event usually takes place on the third Sunday of September every year. From 1986 to 2006,
over 6.6m volunteers have removed a cumulative total of almost 53m kg of debris in 127 nations. Data about
the collected trash provide an insight into the causes and sources of marine debris and serves as a means to
educate the public on prevention methods and solutions.
TCCC is a leading sponsor of the worldwide ICC initiatives, being a partner for 12 consecutive years as part of
its Global Water Stewardship initiative. In 2007, a total of 905 volunteers from seven Business Units in the Pacific
Group joined their Coca-Cola associates around the world to volunteer for the event.
HONG KONG