COPYWRITING BOOK




                   By Vicky Chang
ADV 604 Copywriting
      Vicky Chang 02357126
01   Long’s Horseradish
02   Promote Young Generation
     To Vote
03   Grupo TACA Airlines
03   Grupo TACA Airlines
     ---extra campaign
04   Luden’s Cough Drops
05   Zelco FoodTool
06   Stress Eraser
07   Big Red
08   Harry & David
09   Coppertone sun protection
10   Straus Organic Creamery
FIN
Copywriting is like telling stories, it makes peolpe get
into the ads,then buy that product eventually.
              ...
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
Copywriting & Art Direction
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Copywriting & Art Direction

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Copywriting & Art Direction

  1. 1. COPYWRITING BOOK By Vicky Chang
  2. 2. ADV 604 Copywriting Vicky Chang 02357126
  3. 3. 01 Long’s Horseradish
  4. 4. 02 Promote Young Generation To Vote
  5. 5. 03 Grupo TACA Airlines
  6. 6. 03 Grupo TACA Airlines ---extra campaign
  7. 7. 04 Luden’s Cough Drops
  8. 8. 05 Zelco FoodTool
  9. 9. 06 Stress Eraser
  10. 10. 07 Big Red
  11. 11. 08 Harry & David
  12. 12. 09 Coppertone sun protection
  13. 13. 10 Straus Organic Creamery
  14. 14. FIN Copywriting is like telling stories, it makes peolpe get into the ads,then buy that product eventually. ---Vicky Chang

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