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Organizational communication ch-3


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Organizational communication ch-3

  1. 1. 1.1. What Do You Want TOWhat Do You Want TO Accomplish?Accomplish? 1.1 Objectives 1.2 Style 1.3 Tone 2.2. How Does Your AudienceHow Does Your Audience Perceive You?Perceive You? 2.1 What is credibility? 2.2 How can you enhance it? a. Initial credibility b. Acquired credibility
  2. 2.  General GoalGeneral Goal (a broad statement about job, task or activity)  Specific ObjectiveSpecific Objective OR Communication ObjectiveOR Communication Objective (highly specific statement, including measurable quantities, with very specific results) “As a result of this message, my audience will……………..”
  3. 3. Communication StylesCommunication Styles TELL JOINCONFERSELL Use These when: a. You have all information you need. b. You understand information without help. c. You want a logical, orderly and quick decision. Use These when: a. You need more information. b. You need critical evaluation, opinions, ideas from audience. c. You want audience to be involved for effective decisions. C 90% to 95% A 5% to 10% 60% to 70% 30% to 40% 30% to 40% 60% to 70% 5% to 10% 90% to 95%
  4. 4. Middle/balanced/moderate Business CommunicationBusiness Communication Tone ContinuumTone Continuum Light/friendly Formal/official
  5. 5. CREDIBILITYCREDIBILITY Credibility is the audience’s perception of the communicator Credibility is affected by: 1. Rank 2. Goodwill 3. Expertise 4. Image 5. Morality & Fairness
  6. 6. Initial CredibilityInitial Credibility Refers to the audience’s perception of the communicator before the communication itself takes place. Acquired CredibilityAcquired Credibility Refers to the audience’s perception of the communicator, after the communication begins to take place.
  7. 7. Factors That Affect Credibility Common Terms Social Power Theory • Position or Rank • Goodwill or personal relationship • Expertise/competence • Image or attractiveness and dynamism • Morality and fairness • Coercive/reward power • Personal obligation • Expert power • Identification or Referent power • Legitimate power
  8. 8. Assignment-2Assignment-2 Q 1. Write a note on the four styles of communication. Submission Deadline: Next class ,2012 Submit in Handwritten or Printed Form or E-mail: