Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Organizational communication ch-1


Published on

  • Be the first to comment

Organizational communication ch-1

  1. 1. GENERAL IMPORTANCEGENERAL IMPORTANCE OF COMMUNICATION INOF COMMUNICATION IN SOCIETYSOCIETY Provides for human encounter Allows the development of civilized society Helps in transmitting knowledge Helps us organize our work in groups
  2. 2. IMPORTANCE OFIMPORTANCE OF COMMUNICATION IN BUSINESSCOMMUNICATION IN BUSINESS  Increasing size of companies  Increasing complexity and sophistication of organizations  Highly specialized jobs  Increased constituencies or groups  Increasingly collaborative management styles  Developments in communication technology
  3. 3. CONTRIBUTING BODIES OFCONTRIBUTING BODIES OF KNOWLEDGEKNOWLEDGE Semantics (use of words) Linguistics (study of language) Rhetoric (study of effective written and spoken communication) Psychology Sociology Logic Graphic Design Computer Science/IT
  4. 4. THEORIES OFTHEORIES OF COMMUNICATIONCOMMUNICATION  Electronic Theory  Social Environment Theory  Rhetorical Theory
  5. 5. Communicator (Sender) Audience (Receiver) Message Electronic TheoryElectronic Theory
  6. 6. Communicator Audience Message Social Environment SOCIAL ENVIRONMENTSOCIAL ENVIRONMENT THEORYTHEORY
  7. 7. Communicator Audience Message Social Environment Response RHETORICAL THEORYRHETORICAL THEORY
  8. 8. DEFINITION OFDEFINITION OF COMMUNICATIONCOMMUNICATION Communication is the process of sharing by which messages produce responses.
  9. 9. PERSONALITYPERSONALITY The Frame of Reference in the human mind, dynamically composed of millions of variables, is known as Personality.
  10. 10. PERSONALITYPERSONALITY The Human Mind: Frame of Reference 80 % Subconscious 20 % Conscious
  11. 11. PERCEPTIONPERCEPTION Signals from outside enter the mind through the six senses. Once a Signal or Stimulus enters the mind it is processed by the Frame of Reference. Definition: The meaning assigned to a Stimulus, after processing by the Frame of Reference, is known as Perception.
  12. 12. PERCEPTIONPERCEPTION Perception (Meaning assigned by the Frame of Reference) Stimuli Senses
  13. 13. SELECTIVITYSELECTIVITY Selectivity is a process whereby the human mind selects and processes only a few signals, at a given moment, discarding the rest of the stimuli.
  14. 14. BARRIERS TOBARRIERS TO COMMUNICATIONCOMMUNICATION  Psychological Barriers  Semantic Barriers  Physical Barriers
  15. 15. Barriers to CommunicationBarriers to Communication Psychological Barriers a. Emotional b. Perceptual i. People perceive things differently ii. People fill-in information without checking accuracy iii. People perceive on the basis of their own experiences c. Selectivity
  16. 16. Assignment-1Assignment-1 Q 1. Define Communication and explain its main points. Q 2. Give ten definitions of communication from other sources with reference for each. Q 3. Write a note on Psychological Barriers to Communication. Submission Deadline: Next class, 2012 Submit in Handwritten or Printed Form. E-Mail (For Inquiries or questions only)
  17. 17. Assignment-2Assignment-2 Q : Write a note on Psychological Barriers to Communication? Submission Deadline: Next class, 2012 Submit in Handwritten or Printed Form