Zoom Zoom College Campaign                   By Tamara Todor-Nits
Campaign audience         • Primary:           College students           (undergraduate           and           postgradu...
The “big idea”- 50 states = 50  largest US  universities- Events promoted  by digital strategy- One year campaign
Campaign goals       • Increase awareness   • Create brand ambassadors• New, youth-friendly brand image
Brand Image• Best friend• Fun• Economic• Reliable
Digital Media Tools• Social media        • Other forms of digital media
Social Media Details• Content• Frequency• Tone
Social Media Response Plan Professional response Research the truth Apologize if necessary
Digital Media Budget$250,000$200,000$150,000$100,000 $50,000     $-           Social Media Mobile App AdWords Cost Conting...
Measuring success• Twitter: 300,000  followers, 500 RTs/week• Facebook: 300,000  likes, 250 likes on average  posts• YouTu...
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Zoom zoom college campaign

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Zoom zoom college campaign

  1. 1. Zoom Zoom College Campaign By Tamara Todor-Nits
  2. 2. Campaign audience • Primary: College students (undergraduate and postgraduate) • Secondary: Recent alumni, young professionals
  3. 3. The “big idea”- 50 states = 50 largest US universities- Events promoted by digital strategy- One year campaign
  4. 4. Campaign goals • Increase awareness • Create brand ambassadors• New, youth-friendly brand image
  5. 5. Brand Image• Best friend• Fun• Economic• Reliable
  6. 6. Digital Media Tools• Social media • Other forms of digital media
  7. 7. Social Media Details• Content• Frequency• Tone
  8. 8. Social Media Response Plan Professional response Research the truth Apologize if necessary
  9. 9. Digital Media Budget$250,000$200,000$150,000$100,000 $50,000 $- Social Media Mobile App AdWords Cost Contingency employees development Total budget: $500,000
  10. 10. Measuring success• Twitter: 300,000 followers, 500 RTs/week• Facebook: 300,000 likes, 250 likes on average posts• YouTube: 10,000-15,000 views/video• Blog: 100-150 likes per post

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