The Concept of Teacher Entrepreneur


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This presentation gives an overview of the concept of Teacher Entrepreneur - a new breed of teachers using online digital tools to teach and earn.

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The Concept of Teacher Entrepreneur

  1. 1. Teacher Entrepreneur Skills and Competence
  2. 2. An Entrepreneur <ul><li>Possesses an enterprise, or venture </li></ul><ul><li>Assumes significant accountability for the inherent risks and the outcome </li></ul><ul><li>Accepts full responsibility for the outcome </li></ul><ul><li>Someone who creates value by offering a product or service </li></ul><ul><li>Has strong beliefs about a market opportunity </li></ul><ul><li>Organizes resources effectively to accomplish an outcome that changes existing interactions </li></ul>
  3. 3. An Entrepreneur <ul><li>Entrepreneurs emerge from the population on demand, from the combination of opportunities and people well-positioned to take advantage of them </li></ul><ul><li>An entrepreneur may perceive that they are among the few to recognize or be able to solve a problem </li></ul><ul><li>Entrepreneurs are innovators and creative destructors </li></ul>
  4. 4. ENTREPRENEUR MANAGER INNOVATOR MARKETEER KNOWLEDGE people, finances, land, legal breakthrough, problem solver IPR, competitive advantage can market, sell, convince finances, tech, people, legal breakthrough, problem solver can market, sell, convince IPR, competitive advantage
  5. 5. A Teacher <ul><li>In education, a teacher is a person: </li></ul><ul><ul><li>who teaches; </li></ul></ul><ul><ul><li>who guides, instructs, trains or </li></ul></ul><ul><ul><li>helps another in the process of learning knowledge, understanding, behavior or skills, including thinking skills. </li></ul></ul><ul><li>The role of teacher is often formal and ongoing, carried out by way of occupation or profession at a school or other place of formal education. </li></ul>
  6. 6. TEACHER ENTREPRENEUR MANAGER INNOVATOR MARKETEER KNOWLEDGE online, offline cost, convenience, personalization, results Value, Experience Internet Marketing SEO CRM Offline Marketing finances, tech, people, legal breakthrough, problem solver can market, sell, convince IPR, competitive advantage teachers administrators
  7. 7. Manager <ul><li>Finances : Cash Flow, Profitability </li></ul><ul><li>Legal : Copyright, Payments, Other Laws </li></ul><ul><li>Technology : </li></ul><ul><ul><li>Computers, </li></ul></ul><ul><ul><li>Online Web Applications, </li></ul></ul><ul><ul><li>Webcam, Audio Conferencing, </li></ul></ul><ul><ul><li>HTML, </li></ul></ul><ul><ul><li>Adobe Tools, </li></ul></ul><ul><ul><li>Email </li></ul></ul>
  8. 8. Innovator <ul><li>What value do you provide? </li></ul><ul><ul><li>Convenience </li></ul></ul><ul><ul><li>On-Demand </li></ul></ul><ul><ul><li>Synchronous and asynchronous </li></ul></ul><ul><ul><ul><li>Guarantee </li></ul></ul></ul><ul><ul><ul><li>User Experience </li></ul></ul></ul><ul><ul><ul><li>How you conduct a class </li></ul></ul></ul><ul><ul><ul><ul><li>Games </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Activities </li></ul></ul></ul></ul>
  9. 9. Why Marketing Online? <ul><li>Your offline reputation does not translate to online reputation always </li></ul><ul><li>Unless you are a first mover breakthrough, marketing is the difference </li></ul><ul><li>Marketing online [done right] has incremental benefits that last a lifetime </li></ul><ul><li>Online marketing techniques can make even 7-member teams or less profitable </li></ul><ul><li>If you want to teach online, acquiring expertise in Online Marketing is necessary </li></ul>
  10. 10. Sustained Online Marketing <ul><li>Not based on artificial boosts and spurts </li></ul><ul><li>Costs of user acquisition go down over a period of time </li></ul><ul><li>Built in overall strategy and not outside of it </li></ul>Traffic Cost Cost Traffic
  11. 11. Sustained Online Marketing <ul><li>SEO – Search Engine Optimization </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Customer Relationship Management </li></ul>
  12. 12. Knowledge <ul><li>Qualifications </li></ul><ul><li>Teaching Experience </li></ul><ul><li>Professional Experience </li></ul><ul><li>Recommendations </li></ul><ul><li>Feedback Analysis </li></ul>
  13. 13. What makes a good entrepreneur <ul><li>Perseverance, </li></ul><ul><li>Passion, </li></ul><ul><li>Continually Set Goals, </li></ul><ul><li>A belief in yourself, and </li></ul><ul><li>Good contacts. </li></ul>
  14. 14. Teacher Entrepreneur Qualifications Technology Experience Marketing Value Inspect and Adapt
  15. 15. What should you do next? <ul><li>Get your teaching profile on WiZiQ </li></ul><ul><li>Write a blog </li></ul><ul><li>Fill up your LinkedIn Profile </li></ul><ul><li>Become active on social networks </li></ul><ul><ul><li>Orkut, Facebook, Twitter </li></ul></ul><ul><li>Use multimedia content like YouTube Videos, WiZiQ embeds in blogs </li></ul><ul><li>Link everything together </li></ul>