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VUWGS Rewire Presentation


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This presentation was prepared for the Victoria University Working Group on Sustainability by the University of Toronto Sustainability Office in May 2009, and provided here for distribution to members of that workgroup and members of the Victoria University community.

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VUWGS Rewire Presentation

  1. 1. THE REWIRE PROJECT April 16 2009
  2. 2. Overview 12:00‐12:20pm Welcome to Rewire! Project Goals & Results P j t G l & R lt What is CBSM? Rewire at Victoria College
  3. 3. What is Rewire? A student‐initiated campaign to engages the campus in energy  conservation  A project that aims to make long‐term changes by fostering  sustainable behaviours and attitudes A joint initiative between the Sustainability Office and U of T’s  administration, students, and staff A project currently funded by the Ontario Centres of Excellence 3
  4. 4. Goals Motivate students and staff at U of T to adopt simple,  more sustainable, energy‐saving behaviours To be tailored to each site, to be engaging, and easy to  implement To increase environmental awareness and empower  i i l d community members to take action To provide a support structure for environmental  T id t t t f i t l leadership at U of T and networking opportunities Reduce user‐mediated electricity use in participating  Reduce user mediated electricity use in participating residences and offices by 15%  4
  5. 5. Results Rewire really works! 2005‐2006 results from the Whitney Hall pilot showed  energy savings of 6‐10% 2006‐2007 results are even better – a reduction in daily  average energy use of 9.8‐12.9%! average energy use of 9 8‐12 9%! 2007 Office pilot results show a 5.5% reduction We did it by changing key energy behaviours! We did it by changing key energy behaviours! 5
  6. 6. Whitney Hall: 10-13% Electrical data 1,900 Total UC 2005 UC Avg. Daily 2005 UC Avg. Daily 2006 Total UC 2006 1,850 1,800 1,750 1,715 1,700 -9.8% 1,650 , 1,600 1,550 1,548* 1,500 18-Nov 21-Nov 24-Nov 27-Nov 30-Nov 3-Dec 6-Dec 6
  7. 7. 5th Floor 215 Huron: 5.5% Electrical data 215 Huron Daily kWh Ratio (Experimental/Control) H5A/H4 H5A/H4 Baseline H5A/H4 Experiment 0.45 0 45 0.40 0.35 0.30 SS2/SS3 0.25 0.20 0.15 0.10 0.05 0 05 0.00 7 23-Nov 30-Nov 7-Dec 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar Date
  8. 8. Behaviour Change in Participants Behaviour First Second Change Survey Survey Turn off lights and the TV when leaving the common room 67.69% 82.05% +14.36% Use my desk lamp instead of my overhead lighting when 42.47% 53.66% +11.19% I can Recycle my paper, cans and bottles 91.89% 100.00% +8.11% Turn off th li ht when leaving th bathroom T ff the lights h l i the b th 13.05% 13 05% 69.05% 69 05% +56.00% 56 00% Turn off my ceiling fan when I don’t need it 71.24% 54.76% -16.48% Try to take quick showers 40.28% 30.96% -9.32% Turn off my printer and speaker when I’m not using them 65.28% 73.17% +7.89% Activate my computer’s energy efficiency settings 58.34% 71.07% +12.73% Turn off my TV or stereo when I m not using them I’m 91.07% 91.67% +0.60% 0.60% Buy products that don’t have a lot of packaging 33.33% 40.00% +6.67% 8 Turn off my computer when I go to class 36.99% 35.00% -1.99%
  9. 9. Project Method Design and implement Community‐based Social Marketing  (CBSM) programs tailored to the needs of specific  communities Monitor the results of our programs through quantitative  Monitor the results of our programs through quantitative and qualitative data collection and analysis 9
  10. 10. What is CBSM? Community-Based Social Marketing Marketing           Social Marketing           Community‐based Social Marketing Going beyond JUST informational campaigns Social Inertia + Barriers = failure to change  Tools of CBSM Tools of CBSM Programs tailored to the needs of specific communities and sites Visual prompts Norm appeals Commitments Feedback Monitor the results through quantitative and qualitative data collection and  10 analysis
  11. 11. The Toolkit A set of tools (such as emails, posters, stickers, personal  reminder cards) designed to increase perceived control Target a specific audience and a specific behaviour Make it clear where, when, and how to carry out the  target behaviour g Include information component 11
  12. 12. The Toolkits: Th T lk Posters & Stickers The Pledge: 12
  13. 13. The Toolkit: Posters December: Lights January: Recycling & Waste 13
  14. 14. The Toolkit: Posters February: Paper March: Computers 14
  15. 15. Questions? Leah Sumnauth McIntosh: Rewire Project Specialist j p 15