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WordCamp Miami 2012: Blogging Basics

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Maria's presentation at WordCamp Miami 2012

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WordCamp Miami 2012: Blogging Basics

  1. 1. + Blogging Basics WordCamp Miami 2012 University of Miami
  2. 2. + My story …
  3. 3. + I just gave birth to a WP site LOL …
  4. 4. + Let’s define ‘blog’
  5. 5. + Publishing is nothing new …
  6. 6. + It’s no longer just a ‘web log’ …  It’s an empty vessel for self-publishing.  It’s a content management system.  Put something in it, nurture it and let it grow.
  7. 7. + Editorial: Voice
  8. 8. + Everyone has a voice …  Be patient. A crying baby isn’t an opera singer just yet.  All writing is persuasion. Learn the art of rhetoric.  What are you selling and to whom?
  9. 9. + You’re not a blogger …
  10. 10. + You’re a publisher! Content is KING. Design is QUEEN. They sleep together and wear many hats: publisher, editor, writer and designer. Less is more. Form follows function.
  11. 11. + Editorial keeps you sane …  Select topics.  Create an editorial calendar.  Write catchy headlines.  Be SEO aware but channel creativity first.  Know your FTC blogger disclosure rules.
  12. 12. + zOMG microblogging …  Know when and how much to say.  Use social networks to enhance your content.  140 characters on Twitter goes a long way.  Go mobile!
  13. 13. + Resources  problogger.net  southfloridadailyblog.blogspot.com  vizred.com
  14. 14. + Workshops & Consultation beachbombshell@gmail.com

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