Blogging for Newbies Workshop at Preemo - August 7, 2010


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Presentation to accompany lecture at Blogging for Newbies Workshop at Preemo in South Miami, Florida. Workshop leader was Maria de los Angeles. For more information about workshops, visit

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Blogging for Newbies Workshop at Preemo - August 7, 2010

  1. 1. welcome <ul><li>Blogging For Newbies Workshop </li></ul><ul><li>Instructor: Maria de los Angeles </li></ul><ul><li>August 7, 2010 • Preemo, South Miami </li></ul><ul><li>{WIFI DETAILS REMOVED FOR PRIVACY} </li></ul>
  2. 2. introductions <ul><li>{participant names removed for privacy} </li></ul>
  3. 3. what is a blog? <ul><li>A profound shift in the way humans communicate and connect. </li></ul><ul><li>A blog is an empty vessel for content. </li></ul><ul><li>Put anything you want in it and see it grow. </li></ul>
  4. 4. get started <ul><li>Create something out of nothing. </li></ul><ul><li>What are you passionate about? </li></ul><ul><li>Start from scratch with an outline. </li></ul><ul><li>Be fearless. You know more than you think. </li></ul>
  5. 5. look who’s talking <ul><li>If you’re alive, you have a voice. </li></ul><ul><li>It takes time to develop and it always evolves. </li></ul><ul><li>ALL writing is persuasion. </li></ul><ul><li>What are you selling? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>How do you want to talk to them? </li></ul>
  6. 6. immerse yourself <ul><li>Eat, breathe and live your passion. </li></ul><ul><li>Fall in love with your blog. </li></ul><ul><li>Commit to it. </li></ul><ul><li>Find an angle, even when there isn’t one. </li></ul><ul><li>If it doesn’t work, then move on. It’s OK to evolve. </li></ul>
  7. 7. technique - editorial <ul><li>Decide on a topic. </li></ul><ul><li>Create an outline. </li></ul><ul><li>Set up an editorial calendar. </li></ul><ul><li>Everything you encounter is a potential blog post. </li></ul><ul><li>Keep an eye on news, current affairs and trends. </li></ul>You’re a publisher now! Start thinking like one. You’re also an editor and a writer.
  8. 8. technique - writing <ul><li>General is boring; specific is interesting. </li></ul><ul><li>Keep it short: 300 - 500 words per post. </li></ul><ul><li>Read it aloud. </li></ul><ul><li>SEO: use words that YOU would use to find your own subject matter online. </li></ul><ul><li>Catchy headlines. </li></ul>Practice is what turns the craft of writing into an art. Every great writer knows you never stop practicing.
  9. 9. technique - community <ul><li>Engagement is key. </li></ul><ul><li>Find similar blogs. </li></ul><ul><li>Comment and interact. </li></ul><ul><li>Link to blogs you like. </li></ul><ul><li>Use comments to generate topics for your own blog posts. </li></ul><ul><li>If you use social media, spread the word. </li></ul>Your blog doesn’t exist in a vacuum. Your voice is one of many in a community. Make it a beautiful contribution.
  10. 10. technique - resources <ul><li>Blogging Platforms </li></ul><ul><li> </li></ul><ul><li> or .com </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Good Reads </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Media </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>cellphone </li></ul><ul><li>digital camera </li></ul><ul><li>HD compact camera </li></ul>
  11. 11. case studies <ul><li>{participant names removed for privacy} </li></ul><ul><li>Here we discussed each participant’s particular blogging questions. </li></ul>
  12. 12. writing exercise <ul><li>Be specific : Can you describe it in rich, sensuous detail? </li></ul><ul><li>Memory : Does it remind you of an experience from your past? </li></ul><ul><li>Introspection : What was on your mind when you ate it? Stress? Fight with the spouse? Upset stomach? </li></ul><ul><li>Reach out and touch someone : How can others relate to it? </li></ul><ul><li>Have fun : There is no right or wrong. Enjoy the practice. </li></ul>Turn the ordinary into the extraordinary! Take 20 minutes to write about what you had for breakfast today. 250 words maximum.
  13. 13. more learning <ul><li>FREE 1-hour webinar co-hosted by Patrick Barbanes, “the branding professor” on Tuesday, August 17 , 2010 at 6:30 PM. </li></ul><ul><li>Social Media Marketing Workshop with Patrick Barbanes, Saturday, August 21 , 2010 hosted by Life is Art. Wynwood District, Miami. $35 investment. </li></ul><ul><li>FREE lecture and discussion “Social Media and Blogging for Your Business” with co-panelist Patrick Barbanes, hosted by South Florida Freelance Network, Tuesday, August 24 at 6:30 PM in Broward. </li></ul><ul><li> </li></ul>
  14. 14. thank you! <ul><li>This presentation will be available on </li></ul><ul><li>Feedback survey {link removed, only accessible to students} </li></ul><ul><li>I’m available for individual consultation if you want to dig deeper into your blogging projects. Good luck and please stay in touch. I’d love to see your progress! </li></ul>Maria de los Angeles {contact info removed for privacy} Email [email_address] for more info on workshops.
  15. 15. acknowledgements Special thanks to Ivan Mladenovic of Preemo for hosting the workshop in this beautiful space! And thanks to @brianbreslin for equipment help.