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Innovating on Open Location


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Innovating on Open Location; retrospective rework and recap of the deck (presented by Tyler Bell at Where 2.0 in May 2009) launching Yahoo! Placemaker. Presented at June 2009's #geomob at the British Computer Society in Covent Garden

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Innovating on Open Location

  1. 1. Innovating on Open Location#geomob, June 30th, 2009Gary Gale, Yahoo! Geo Technologies<br />
  2. 2. Webvolution<br />Web x: Networked World<br />Web 1.0: Networked Documents<br />Web 2.0: Networked People<br />
  3. 3. Yahoo! Open Location<br />Creating an Open Infrastructure for a Location-Aware Internet:<br />Open Ownership: control and transparency<br />Open Exchange: avoid ‘roach motel’ mentality – locations accessible across apps/devices/platforms<br />Open Platforms: easy to use, accessible<br />Open Data: using the same grammar and vocabulary to describe named place geography<br />Part of the Y!OS initiative<br />Open = Ethos and Action<br />
  4. 4. GeoPlanet<br /> Millions of placenames in multiple languages<br />WOEIDs– permanent unique identifiers<br /> Vertical and Neighboring Relationships<br /><br />
  5. 5. Placemaker<br />
  6. 6. Placemaker<br />Miami <br />Florida Keys <br />Fort Lauderdale<br />St Petersburg<br />XML, Text, HTML, RSS, etc.<br />Geo-enrich your unstructured and atomic content:<br /><ul><li> web pages, news
  7. 7. feeds, blog posts,
  8. 8. status updates, ad titles and creatives</li></li></ul><li>Placemaker in a Nutshell<br />Freely available<br />No formal rate limit<br />Uses GeoPlanet data<br />Global and multilingual; strongest in EFIGS<br />Returns:<br />WOEIDs<br />Count and occurrence<br />Path and character offset<br />Admin and colloquial scopes<br /><br />
  9. 9. Webvolution<br />+<br />=<br />Web 2.0: <br />Networked People<br />Web 1.0: <br />Networked Documents<br />Web x: Networked World<br />
  10. 10. Want to Know More?<br />Look for the Placemaker tag on the Geo Technologies blog<br /><br />Browse the Placemaker forum on Yahoo! Developer Network<br /><br />See Christian Heilman talk about Placemaker on YDN Tuesday on 7/7<br /><br />
  11. 11. Thank you for listening …<br /><br /><br /><br />