Altesys Group today
Altesys Group is a leader in the ICT convergence market with
solutions for corporate communication and client relations, offering a
range of 5 product lines which emphasize the brands, the products
and the skills of the companies which constitute the Group.
Contact Telecommunications Mobile Audio Test &
Center for SME communication Measurement
Only 20% of potential users are adopting a hearing aid
Generally the adoption is late in life with a consequent
loss of business for the vendors.
The majority of potential users do not autonomously
chose to go to an audiology centre.
Many of them acknowledge that they suffer from a
hearing deficiency – we just have to gently pull them
to the solution.
The best way is to “intercept” these people where
they are normally spending time as part of their
Timpa - the solution
A basic hearing tester for use by the public, deployed in
“non conventional” sites.
The “self service” mode and evident physical presence
capture the interest of those who are shy or reticent
about entering a “Hearing Aid Shop”.
It increases the number of “virtual hearing centres” in
Expand brand visibility, multiply brand presence, even
just standing there it raises hearing-health awareness
and pushes brand.
Promotes the brand, enhances promoter-assisted
campaigns, captures reluctant prospects in a non
Helps to increase the marketing database and the sell out of
related products (headphones, ear plugs, batteries, etc.).
Pharmacies, opticians, shopping centres, hospital/doctor’s
waiting rooms, motorway rest-stops, etc.
Robust, easy to use, fast, free standing, evident and low
Some design ideas:
“Self Service” Hearing Tester
The ideal product offering a quick basic level solution
for estimating a prospect’s hearing profile.
Robust, easy to use, prints a report on thermal paper.
Via PC may be personalised with the hosting pharmacy
name, address and name of the official “Hearing Aid
Ample display supplies the step-by-step user
instructions during the test.
A brochure dispenser promotes products and services.
Dimensions (typically 1.2m high) and 20kg weight.
All with one button…foolproof.
“Self Service” Hearing Tester results
Three standard result types
“your hearing is normal..”
“you may have some mild hearing problem…”
“you may have a hearing problem…”
There will ALWAYS be a clear disclaimer statement that
this is not an official audiometric test and in case of any
suspect result it is recommended to consult a specialist.
“Self Service” Hearing Tester, results
Statistics and data:
The totem software can download logged data for
analysis at HQ.
Data may include information such as:
Number of test;
This will allow for expansion of the Marketing Data Base
with useful prospect profile information.
Typical marketing redemption
Placement of “Self Service” Hearing Tester in area with
expected walk-through of 500 visitors;
10% Rate of usage: 50 tests;
70% Of the results are “positive” and the marketing
data acquired for future activities (privacy form);
32% Visits to the “Hearing Aid Shop” for a complete
test: 16 prospects.
Hearing Aid Shop Alternative market site
The project’s evolution
Optimized “Hearing Aid Shop” appointments in real time.
Hearing Tester Contact Center Audiologist agenda
Customers survey report
Best location to test:
80% of the users consider the product extremely easy to use.
Altesys: a single partner solution
DB marketing Test on site
and CRM with hostess
After test Telemarketing
survey and agenda