Thursday intro

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Brief intro to the Thursday sessions

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Thursday intro

  1. 1. Monday, 17 January 2011
  2. 2. The Norway Challenge <ul><li>Make viewers feel this is a Norwegian channel </li></ul><ul><li>Showcase the new brand values </li></ul><ul><ul><ul><li>Warm </li></ul></ul></ul><ul><ul><ul><li>Playful </li></ul></ul></ul><ul><ul><ul><li>Life affirming </li></ul></ul></ul><ul><ul><ul><li>Surprising </li></ul></ul></ul><ul><ul><li>Move from Dynamic to Carefree segmentation on </li></ul></ul>Monday, 17 January 2011
  3. 3. “ Archetypal” Personalities and Feelings Pleasure Harmony Freedom Receptivity Passivity Balance Comfort Protection Peace Structure Order Control Confidence Dominance Power Activity Drive Potency Carefree Affiliative Competent Dynamic Caring Assertive Focused Competent Controlled Bold Dynamic Independent Fun-loving Carefree Spontaneous Careful Caring Sensitive Self-assured Assertive Forthright Affiliative Approachable Friendly Pleasure Harmony Freedom Receptivity Passivity Balance Comfort Protection Peace Structure Order Control Confidence Dominance Power Activity Drive Potency Pleasure Harmony Freedom Receptivity Passivity Balance Comfort Protection Peace Structure Order Control Confidence Dominance Power Activity Drive Potency Extroverted Introverted Assertive Affiliative Personalities Feelings
  4. 4. Emotional expressions DYNAMIC / REBELSK Carefree / LIVLIG
  5. 5. Milene new at Viasat… Monday, 17 January 2011

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