This is not a good brief The good brief is short. The goal of this session to encourage communications with creatives when you brief them and you to be aware of the the practical consequences of your decisions to produce something or to change something.
SINGLE MINDED PROPOSITION!!!! MILENE HAS A PRESENTATION
BRIEF MEANS…<br />[adjective1 of short duration; not lasting for long:the president made a brief working visit to Moscow concise in expression; using few words:introductions were brief and polite be brief and don’t talk for longer than is necessary 2 (of a piece of clothing) not covering much of the body; scanty:Alison sported a pair of extremely brief black shorts<br />noun1 British a set of instructions given to a person about a job or task:his brief is to turn round the county’s fortunes 2 Law, British a summary of the facts and legal points in a case given to a barrister to argue in court. a piece of work for a barrister:he cannot be too highly recommended, if he is free and will take the brief British informal a solicitor or barrister:it was only his brief’s eloquence that had saved him from prison US a written statement of the facts and legal points supporting one side of a case , for presentation to a court. 3 a letter from the Pope to a person or community on a matter of discipline. verb[with object]1 instruct or inform (someone) thoroughly, especially in preparation for a task:she briefed him on last week’s decisions<br />
LET’S DO A BIT OF COUNTING FIRST! REMEMBER THESE NUMBERS?<br />1 MINUTE EQUALS 25 FRAMES<br />30 SECONDS EQUALS 750 FRAMES<br />AN AVERAGE MOVIE IS 120 MINUTES<br />AT LEAST 3 EPISODES OF A SERIES NEEDED TO MAKE A GENERIC<br />THE HIGHEST QUALITY OF OUTPUT REQUIRES A PRODUCER’S NOT GIVEN MORE THAN 3 PROJECTS A WEEK<br />
NEW PROJECT<br />EPISODIC?<br />COMBO?<br />MOVIE?<br />GENERIC?<br />SHOWREEL?<br />“I NEED A SHOWREEL FOR TOMORROW, PLEASE”<br />
SPELLING<br />AIR DATE<br />TITLE<br />WORTH IT?<br />WILL IT RESULT IN HIGHR RATINGS OR MAKE CLIENT HAPPY?<br />PRACTICAL?<br />NECESSARY?<br />RE-MIXING<br />RE-SHOOTING<br />RE-BOOKING<br />RE-RENDERING<br />TECHNICAL<br />PLEASE REMEMBER MOST OF THE CHANGES EFFECT THE CONCEPT AND EVERY CONCEPTUAL CHANGE USUALLY EFFECT EVERYTHING FROM AUDDIO TO GRAPHICS<br />WILL THE PROMO HAVE ENOUGH TIME ON AIR & FOR MAKING CHANGES?<br />TIME?<br />SCRIPT<br />MUSIC<br />GRAPHIC<br />EDITING<br />CONCEPTUAL?<br />CHANGE<br />