BRIEF MEANS…<br />[adjective1 of short duration; not lasting for long:the president made a brief working visit to Moscow
c...
GOOD <br />BRIEF<br />GOOD<br />START<br />
LET’S TALK ABOUT THE BASICS<br />
LET’S DO A BIT OF COUNTING FIRST! REMEMBER THESE NUMBERS?<br />1 MINUTE EQUALS 25 FRAMES<br />30 SECONDS EQUALS 750 FRAMES...
NEW PROJECT<br />EPISODIC?<br />COMBO?<br />MOVIE?<br />GENERIC?<br />SHOWREEL?<br />“I NEED A SHOWREEL FOR TOMORROW, PLEA...
FILM PROMO<br />SHOWREEL<br />24 <br />16<br />32<br />6<br />4 <br />4<br />6<br />1<br />
I NEED YOU TO MAKE THESE CHANGES<br />
SPELLING<br />AIR DATE<br />TITLE<br />WORTH IT?<br />WILL IT RESULT IN HIGHR RATINGS OR MAKE CLIENT HAPPY?<br />PRACTICAL...
CHANGE MUSIC<br />CHANGE GRAPH<br />CHANGE A SHOT<br />*<br />CHANGE TIME<br />
<ul><li>IN A PROMO THAT WAS SHOT CHANGING USUALLY MEANS RE-SHOOT.
TIME
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Makethatlogobigger 2011

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How to brief better. Practical background of promo production

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  • This is not a good brief  The good brief is short. The goal of this session to encourage communications with creatives when you brief them and you to be aware of the the practical consequences of your decisions to produce something or to change something.
  • SINGLE MINDED PROPOSITION!!!! MILENE HAS A PRESENTATION
  • Makethatlogobigger 2011

    1. 1.
    2. 2. BRIEF MEANS…<br />[adjective1 of short duration; not lasting for long:the president made a brief working visit to Moscow
concise in expression; using few words:introductions were brief and polite
be brief and don’t talk for longer than is necessary
2 (of a piece of clothing) not covering much of the body; scanty:Alison sported a pair of extremely brief black shorts<br />noun1 British a set of instructions given to a person about a job or task:his brief is to turn round the county’s fortunes
2 Law, British a summary of the facts and legal points in a case given to a barrister to argue in court. a piece of work for a barrister:he cannot be too highly recommended, if he is free and will take the brief
British informal a solicitor or barrister:it was only his brief’s eloquence that had saved him from prison
US a written statement of the facts and legal points supporting one side of a case , for presentation to a court. 3 a letter from the Pope to a person or community on a matter of discipline. verb[with object]1 instruct or inform (someone) thoroughly, especially in preparation for a task:she briefed him on last week’s decisions<br />
    3. 3. GOOD <br />BRIEF<br />GOOD<br />START<br />
    4. 4. LET’S TALK ABOUT THE BASICS<br />
    5. 5. LET’S DO A BIT OF COUNTING FIRST! REMEMBER THESE NUMBERS?<br />1 MINUTE EQUALS 25 FRAMES<br />30 SECONDS EQUALS 750 FRAMES<br />AN AVERAGE MOVIE IS 120 MINUTES<br />AT LEAST 3 EPISODES OF A SERIES NEEDED TO MAKE A GENERIC<br />THE HIGHEST QUALITY OF OUTPUT REQUIRES A PRODUCER’S NOT GIVEN MORE THAN 3 PROJECTS A WEEK<br />
    6. 6. NEW PROJECT<br />EPISODIC?<br />COMBO?<br />MOVIE?<br />GENERIC?<br />SHOWREEL?<br />“I NEED A SHOWREEL FOR TOMORROW, PLEASE”<br />
    7. 7. FILM PROMO<br />SHOWREEL<br />24 <br />16<br />32<br />6<br />4 <br />4<br />6<br />1<br />
    8. 8.
    9. 9. I NEED YOU TO MAKE THESE CHANGES<br />
    10. 10. SPELLING<br />AIR DATE<br />TITLE<br />WORTH IT?<br />WILL IT RESULT IN HIGHR RATINGS OR MAKE CLIENT HAPPY?<br />PRACTICAL?<br />NECESSARY?<br />RE-MIXING<br />RE-SHOOTING<br />RE-BOOKING<br />RE-RENDERING<br />TECHNICAL<br />PLEASE REMEMBER MOST OF THE CHANGES EFFECT THE CONCEPT AND EVERY CONCEPTUAL CHANGE USUALLY EFFECT EVERYTHING FROM AUDDIO TO GRAPHICS<br />WILL THE PROMO HAVE ENOUGH TIME ON AIR & FOR MAKING CHANGES?<br />TIME?<br />SCRIPT<br />MUSIC<br />GRAPHIC<br />EDITING<br />CONCEPTUAL?<br />CHANGE<br />
    11. 11. CHANGE MUSIC<br />CHANGE GRAPH<br />CHANGE A SHOT<br />*<br />CHANGE TIME<br />
    12. 12.
    13. 13. <ul><li>IN A PROMO THAT WAS SHOT CHANGING USUALLY MEANS RE-SHOOT.
    14. 14. TIME
    15. 15. COST
    16. 16. POSSIBLY THE FILM CREW HAVE TO BE HIRED AGAIN, PROPS, SET AND EXTRAS.
    17. 17. CHANGING GRAPHIC MEANS LAYERS, AND IT’S POSSIBLE WITHOUT HAVING THE ORIGINAL PROJECT FILE.
    18. 18. COUNT WITH CREATING MOTION GRAPHIC TAKES A WAY LONGER THAN EDITING OR AUDIO.
    19. 19. DON’T FORGET CHANGING MUSIC COMES WITH RE-EDITING PROMO.
    20. 20. CHANGING JUST ONE SHOT CAN BREAK THE FLOW OF SHOTS, SO IT MIGHT MEAN RE-EDITING A LONGER SEQUENCE.</li></li></ul><li>

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