Lv2011 topsflops

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  • First OwP on TV6.
  • First time we have local hosts, that are very demanded by print media. And we utilise it
  • First time we have hosts that we can use for other programme promos.
  • First time we are very flexible with stunts
  • Too long. Too complex. Did not succeeded to make it funny. It became clumsy instead
  • Too long. Too much copy.
  • Lv2011 topsflops

    1. 1. Topic of Presentation Monday, 17 January 2011
    2. 2. TOPS and FLOPS MTG free TV LATVIA
    3. 3. LOCAL SERIES “UGUNSGREKS” FINALE Monday, 17 January 2011 Tops and Flops free TV Latvia
    4. 4. Concept <ul><li>As special present to viewers we gave them oportunity to choose the ending of season 3. Should main characters get married or should they stay separately. We promissed to shoot both finales . And the one viewers will choose will be aired on TV and alternative one on web. Also we produced short documantary “how finale was produced”. </li></ul>Topic of Presentation Monday, 17 January 2011
    5. 5. Print campaign “please vote for the ending” Topic of Presentation Monday, 17 January 2011
    6. 6. OAP campaign “please vote for the ending” Monday, 5-6 October 2011
    7. 7. OAP campaign “watch what ending you have voted for” Monday, 5-6 October 2011
    8. 8. OAP campaign “please vote for the ending” Monday, 5-6 October 2011
    9. 9. Results Monday, 17 January 2011 Tops and Flops free TV Latvia Finale rating – 11 TRP (average season 9,1 in 15-49 ) Web – alternative finale episode – 111 106 views. Documentary – 93 964 views. ABSOLUTE WEB TV RECORD! PR coverage – 50 different (15 magazine covers, 12 big articles)
    10. 10. TV6 – HOT WEATHER NEWS Monday, 17 January 2011 Tops and Flops free TV Latvia
    11. 11. Monday, 17 January 2011 Tops and Flops free TV Latvia
    12. 12. Monday, 5-6 October 2011 Tops and Flops free TV Latvia
    13. 13. Special Menue Monday, 5-6 October 2011 Tops and Flops free TV Latvia
    14. 14. Special soap opera week Monday, 5-6 October 2011 Tops and Flops free TV Latvia
    15. 15. Special hot student week Monday, 5-6 October 2011 Tops and Flops free TV Latvia
    16. 16. AUDIO BUG – NEW FEATURE Monday, 17 January 2011 Tops and Flops free TV Latvia
    17. 17. Monday, 17 January 2011 Tops and Flops free TV Latvia
    18. 18. FLOPS Monday, 17 January 2011 Tops and Flops free TV Latvia
    19. 19. Eurobasket 2011 Monday, 5-6 October 2011 Tops and Flops free TV Latvia
    20. 20. News special Monday, 5-6 October 2011 Tops and Flops free TV Latvia

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