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Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

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2016 ViaggioInIslanda mediakit: online Iceland travel guide
The project Viaggio in Islanda has born in 2008.
Spread the knowledge of Iceland in Italy through the web site http://www.viaggioinislanda.it
Sponsor and partner opportunity for tour operators and travel agency. More info: info@viaggioinislanda.it or http://www.viaggioinislanda.it

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Mediakit ViaggioinIslanda 2016 - Online iceland travel guide

  1. 1. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Mediakit 2016 www.viaggioinislanda.it
  2. 2. This document is confidential and can not be reproduced or distributed in part , subject to authorization. The project Viaggio in Islanda has born in 2008. Goal Spread the knowledge of Iceland in Italy through the web site www.viaggioinislanda.it Creators and Administrators Maurizio Cadeo, Giusy Calzavacca, Cinzia Cadeo Contents 400 articles and about 1.000 pictures. Collaborators Friends, travellers and whoever is in love with Iceland who can provide pictures, news and trip records. Activity Continuous monitoring, update with news, pictures, videos, links, special topics. The project Maurizio Cadeo e Giusy C. - 2008
  3. 3. This document is confidential and can not be reproduced or distributed in part , subject to authorization. www.viaggioinislanda.it
  4. 4. This document is confidential and can not be reproduced or distributed in part , subject to authorization. The project
  5. 5. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Menù / sections History Culture & Society, Politics & Economy News Environment Weather Lodging Food Transportation Car rental Flights Maps Museums Reykjavik & towns, Natural beauties Islands Sport & wellness Trips Iceland in winter Suggestions Map Diaries Video Pictures Links Curiosity Tours Itineraries DISCOVER TRANSPORT DISCOVER MEDIA MISCELLANEOUS
  6. 6. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Report and Data
  7. 7. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Overview on 2015 Portal has become very popular among the visitors, thanks to the constant increase of visibility in the search engines and in third party visitors web sites.
  8. 8. This document is confidential and can not be reproduced or distributed in part , subject to authorization. View
  9. 9. This document is confidential and can not be reproduced or distributed in part , subject to authorization. View 42,7% Man 57,3% Woman 0% 10% 20% 30% 40% 18-24 25-34 35-44 45-54 55-64 65+ Gender Age
  10. 10. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Visitors family tours fly and drive senior tours camping
  11. 11. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Devices DESKTOP: 56% TABLET: 14% SMARTPHONE: 30%
  12. 12. This document is confidential and can not be reproduced or distributed in part , subject to authorization. View OFFERS has been the most consulted section in 2015. The excellent web search positioning is due to the competitive key words that gives high visibility to Viaggio in Islanda. The quality of contents attracts visitors who are interested to visit Iceland.
  13. 13. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Search engine optimization
  14. 14. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Tuttogratis, Liquida, Trivago, Solotravel, Wordpress, Msn.viaggi, Blogosfere, Gulliver, Blog.libero.it/fronteravventura, Motoblog, Marcopolo, Viaggioideale, Pagineguida, Dmoz, Supereva, Blog360, Viaggiomania, Comunicati.net, Wikio, Upnews., Flickr, Excite, Hannamici, Islandaoggi, FriendFeed, Twitter, Dovesciare, Zalexo, Tumblr, Marcopolo, Fotoviaggiando, Altervista, Virgilio, Blogvacanza, Supereva, Guidaviaggionline, Amiconinviaggio... Link popularity
  15. 15. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Social Network facebook.com/viaggioinislanda/ twitter.com/viaggioislanda
  16. 16. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Social Network
  17. 17. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Opportunity
  18. 18. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Sponsor and partner opportunity Banner IAB format for the home page and specific inner pages. Editorials, articles and CS Drafting of articles optimized for search engines and enriched by pictures, links, docs (ex. wall print...). In-depth and case history Draft and upload of detailed articles, trip reports, and much more. Cards Sponsor presentation. Social Network Facebook, Twitter e Youtube: re- publishing in the most important social networks.
  19. 19. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Offers section: banner BANNER BANNER BANNER BANNER 1
  20. 20. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Visit offers section Offers section Tourist operators present their best proposals and offers with images, reviews and downlodable documents e links. 2
  21. 21. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Home page offer 2
  22. 22. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Offer Logo description Link to program Photo gallery Video Links 2
  23. 23. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Editorials, articles and CS Drafting of articles optimized for search engines and enriched by pictures, links, docs. View the section 3
  24. 24. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Sponsor cards presentation. 4 View the section
  25. 25. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Dem (direct e-mail marketing) 5
  26. 26. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Why choose Viaggio in Islanda Results The advertisment areas are managed to provide the highest return of investment in terms of numbers of click, quality of the brands and visibility of the advertisers. Positioning Present on the main search engines with pertinent key words. Quality High level quality on any content, very often provided directly by visitors. Brand and Feedback Many visitors submit requests of informations and rate the web site as the best source for contents. Monitoring and update Monthly news and updates on social portals and channels. Constant monitoring with statistics.
  27. 27. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Visitors (from 2009 to nowadays) Visitors 2011 2012 2013 2014 2015 130.000 120.000 110.000 100.000 90.000 80.000 70.000 60.000 52.916 92.021 112.826 124.463 126.474 over 500.000 visit
  28. 28. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Credits
  29. 29. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Who chose us
  30. 30. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Project Creators Maurizio Cadeo General Manager of Digital Communication Agency NovityLab. Web Marketing expert. Others Projects: www.viaggioinislanda.it www.panesalamina.com Hobbies: Photography, Travels. Linkedin Cinzia Cadeo MA in Foreign Languages and Literature, Major: English; Currently working with Medtronic Inc, a medical device company, as Physician Relation Manager. Has been translating posts and articles from Italian in to English for DreamingIceland.com
  31. 31. This document is confidential and can not be reproduced or distributed in part , subject to authorization. Giusy Calzavacca Master degree in Literature, teacher. Hobbies: travelling and sport. Web visitors Many visitors- among whom professional photographers who share their material with us (pictures and trip reports). We receive many emails requesting information on how to organize a trip to Iceland Project Creators
  32. 32. This document is confidential and can not be reproduced or distributed in part , subject to authorization. viaggioinislanda.it/promuoviti-con-noi/ info@viaggioinislanda.it viaggioinislanda.it Facebook | Twitter | Youtube | Pinterest | Google+

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