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Entrepreneuring in Online Social Networks: From Brokerage vs. Closure to Brokerage and Closure
This paper takes a structuration view of entrepreneuring in online social networks. Social capital theory informs the idea that network entrepreneurship is a function of brokerage and closure qua agency and structure, respectively. The purpose of this undertaking is to extend existing theory to the emerging phenomenon of network entrepreneuring as it applies to a little understood, yet rich in potential, area of social action, online networking. The importance of this contribution is to extend existing theory to, and indicate the empirical potential of, online social networks, while revealing the entrepreneurship dynamics that are essential to the networks’ formation.