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Rich Media Localization Lookbook for Global Brand Marketing 2014

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We have compiled a collection of our favorite creative localized rich media content examples to inspire you. - See more at: http://www.viadelivers.com/marketing-resources.php#sthash.TfnP6lLF.dpuf

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Rich Media Localization Lookbook for Global Brand Marketing 2014

  1. 1. THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  2. 2. INTRODUCTION www.viadelivers.com 2 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  3. 3. GLOBAL BRAND, LOCAL REVELANCE A solid global brand strategy is a critical part of global success. The best global organizations strike a balance between branding consistency, and customizing their messaging and products to the locale, in order to build a global community of users and offer a better experience for their consumers in the region. www.viadelivers.com 3 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  4. 4. www.viadelivers.com 4 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK Intel Inc. Life with Joy This humorous, animated Intel video, localized to Thailand, works well to preserve important brand elements while visually explaining key concepts about all-in-one. However, thinking local, while protecting your global brand, is not an easy thing to do and Intel has made a very difficult task look easy. One way that Intel was able to do this, was by leveraging Translation Memory (TM). TM records translations so you can use them again in the future – saving time, effort and money.
  5. 5. FAST, COST EFFECTIVE CONTENT Keeping your globally dispersed sales teams up-to-date on new product features and materials can be challenging, but it is possible. Leveraging agile strategies and tools can help you provide timely and relevant content that not only resonates, but helps your sales teams to sell effectively. www.viadelivers.com 5 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  6. 6. www.viadelivers.com 6 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK CISCO Systems Advanced Malware Protection Everywhere This short product video from Cisco, leverages recent events to apply relevance and show application for Cisco’s Advanced Malware Protection. This is a great example of how considering localization upfront and using the power of templates, can result in fast delivery and cost efficiency. In the face of constant updates, faster global delivery is something product teams can appreciate.
  7. 7. BALANCE DESIGN, AUDIO AND ON-SCREEN TEXT When someone views your content, you want their experience to be memorable. Otherwise, you may find your content being ignored – or worse, forgotten. By incorporating audio, video and text, you increase the likelihood of capturing your audience’s attention and planting your message in their long term memory. That said, these elements add a level of complexity during translation. Getting your language service provider’s input, to optimize your design for localization prior to development, can save time and money. www.viadelivers.com 7 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  8. 8. www.viadelivers.com 8 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK Juliet Zulu ISTE This video uses voiceover and reinforces concepts with minimal on-screen text, ensuring both relevancy and best-cost scenario. By eliminating the need for dubbing to match the voiceover, or re-filming with a native speaking actor like Juliet Zulu did, you can keep voice costs down and increase time-to-market. Plus, separating video components like this is a good way to avoid having to re-engineer your animations and audio to account for localization. Also, be prepared to provide source files to your language service provider to avoid redundant work. Last, but not least, always keep an up-to-date version of your English script, so you don’t have to transcribe it later when you decide to translate it.
  9. 9. MULTI-DEVICE Today’s consumers have a lot of expectations. They believe brands should know who they are and what they want. The more relevant you are to your buyer, the more likely he or she is to buy – and actually recommend – your product. Technology, mobile devices and the spread of reliable internet access overseas are now offering more ways for global consumers to engage with your brand. But, that means your content needs to be localized across all of these channels to engage your emerging markets effectively. www.viadelivers.com 9 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  10. 10. www.viadelivers.com 10 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK Revelation Mobile App Localized Revelation delivers its mobile and web apps in multiple languages (for both iOS and Android) to create engaging research activities that provide a 360-degree view of consumer experiences around the world. You can engage your foreign markets by ensuring your content is contextually relevant to the market, is on-brand and gets your message across where they are most likely to engage. This includes social channels and mobile push messages. Save time by planning ahead for text expansion and think about localization upfront. It’s always a good idea to test your content to ensure that your settings and fonts support the language characters you are using.
  11. 11. Key Takeaways • Build with localization in mind, by bringing your localization and development teams together early. • Ensure that all translated content is contextually relevant and protect your global brand by getting your geos involved and by partnering with an experienced language service provider. • Keep voice costs down and increase time-to-market by separating your music and effects tracks from the voiceover. • Plan ahead for text expansion and test your content to make sure that your settings and fonts support the language characters you are using. www.viadelivers.com 11 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK
  12. 12. Need localization? We can help. VIA is a trusted provider of localization services to leading brands around the globe including Cisco, Oracle, Nike, Walmart, HP and more. Get Started Copyright © 2014, All rights reserved. info@viadelivers.com 1-800-737-8481 www.viadelivers.com 12 THE 2014 RICH MEDIA LOCALIZATION LOOKBOOK

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