MusicWalla Be the RadioJockey! jukeboxstyle!
Background <ul><li>It is no secret that the online radio industry is booming </li></ul><ul><li>As of July, 2010 Pandora wa...
User Research <ul><li>After I got the idea for MusicWalla, I conducted a formative usability analysis (FUA) to understand ...
So what is MusicWalla?
<ul><li>MusicWalla picks it’s features from </li></ul><ul><ul><li>Pandora </li></ul></ul><ul><ul><li>Facebook / Twitter </...
Features imported <ul><li>Online Radio service </li></ul><ul><li>Music tagging </li></ul><ul><li>Song up-votes </li></ul>
User Pains <ul><li>Initial user research showed the following pitfalls in Pandora’s radio service </li></ul><ul><li>1. Com...
Features imported <ul><li>Social Integration </li></ul><ul><li>Follow friends/people/artists </li></ul><ul><li>Share follo...
Features imported <ul><li>On demand music </li></ul><ul><ul><li>Access to the entire music library via the internet </li><...
Jukebox Features imported <ul><li>Multiple Radio Jockeys – Edit playlists </li></ul><ul><li>Music is broadcast to everyone...
Chat Room Features imported <ul><li>Topic/Genre based music rooms </li></ul><ul><li>Location based music rooms </li></ul><...
How does it work? <ul><li>As an example… </li></ul><ul><li>Consider an office setting </li></ul><ul><li>Everyone in the of...
MusicWalla Room:  The Office   (Public) 9 members joined   Music Genre:  Random
 
 
 
music continues to play in a user loop till it reaches the last user in the room...
 
once the last user plays his/her song, the playlist control moves back the first user in the queue.
 
Sustainable Advantage What is missing from the existing user experience? All users in the “room” listen to the same song a...
MusicWalla is a “true” Radio <ul><li>It broadcasts music to multiple people at the same time! </li></ul>
MusicWalla is a “true” Social Online Radio <ul><li>Add Friends </li></ul><ul><li>Share Playlists </li></ul><ul><li>Follow ...
MusicWalla is a “true” Social Online Radio <ul><li>Add Friends </li></ul><ul><li>Share Playlists </li></ul><ul><li>Follow ...
Competitive Advantage Features Pandora Rdio MOG MusicWalla Online Radio Cloud Music  Genre based music rooms On-Demand Mus...
so next time.. <ul><li>you are at a friend’s party and want to be the DJ,  </li></ul>switch to MusicWalla
or if.. <ul><li>you want to listen to some Pink Floyd with other Pink Floyd fans, </li></ul>switch to MusicWalla
or if.. <ul><li>you really DON’T want to share that earphone with your partner </li></ul>switch to MusicWalla
Team <ul><li>Vikas Vadlapatla </li></ul><ul><li>Masters in Industrial Engineering, Clemson University </li></ul><ul><li>us...
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MusicWalla: Business Pitch

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MusicWalla is my concept for a social online radio.
Please take a look and I would love to get some feedback from you.

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MusicWalla: Business Pitch

  1. 1. MusicWalla Be the RadioJockey! jukeboxstyle!
  2. 2. Background <ul><li>It is no secret that the online radio industry is booming </li></ul><ul><li>As of July, 2010 Pandora was the most popular Internet radio service with 52% market share Tom Silverman & Tommy Boy Records </li></ul><ul><li>In December 2010, Pandora had 612,642 average active sessions. Ando Media </li></ul><ul><ul><li>All said and done, does Pandora offer a complete online radio experience? </li></ul></ul><ul><ul><li>As I looked for answers, I came up with the idea for MusicWalla </li></ul></ul>
  3. 3. User Research <ul><li>After I got the idea for MusicWalla, I conducted a formative usability analysis (FUA) to understand the user requirements in depth </li></ul><ul><li>Data was collected from 25 users </li></ul><ul><li>Users were questioned on the following topics </li></ul><ul><ul><li>Issues with their current Online Radio </li></ul></ul><ul><ul><li>FM radio versus Online radio </li></ul></ul><ul><ul><li>Online radio and Social Networking </li></ul></ul>Results from this study helped me transform MusicWalla from an idea to a concept.
  4. 4. So what is MusicWalla?
  5. 5. <ul><li>MusicWalla picks it’s features from </li></ul><ul><ul><li>Pandora </li></ul></ul><ul><ul><li>Facebook / Twitter </li></ul></ul><ul><ul><li>‘ On Demand’ service </li></ul></ul><ul><ul><li>Cloud Music </li></ul></ul><ul><ul><li>A Jukebox </li></ul></ul><ul><ul><li>A Chatroom </li></ul></ul><ul><li>It also overcomes it’s competitors’ pitfalls </li></ul>So what is MusicWalla?
  6. 6. Features imported <ul><li>Online Radio service </li></ul><ul><li>Music tagging </li></ul><ul><li>Song up-votes </li></ul>
  7. 7. User Pains <ul><li>Initial user research showed the following pitfalls in Pandora’s radio service </li></ul><ul><li>1. Computer-generated playlists are not always reliable </li></ul><ul><li>2. Lack of social integration and collaboration </li></ul><ul><li>3. Lack of an ‘On Demand’ music service </li></ul>
  8. 8. Features imported <ul><li>Social Integration </li></ul><ul><li>Follow friends/people/artists </li></ul><ul><li>Share followers’ playlists </li></ul><ul><li>Edit followers’ public playlists </li></ul>
  9. 9. Features imported <ul><li>On demand music </li></ul><ul><ul><li>Access to the entire music library via the internet </li></ul></ul><ul><li>Cloud based music </li></ul><ul><ul><li>Access to the entire music library via the internet </li></ul></ul>
  10. 10. Jukebox Features imported <ul><li>Multiple Radio Jockeys – Edit playlists </li></ul><ul><li>Music is broadcast to everyone in the room </li></ul><ul><li>Location-based music </li></ul><ul><li>User picks songs from a given selection of music </li></ul>
  11. 11. Chat Room Features imported <ul><li>Topic/Genre based music rooms </li></ul><ul><li>Location based music rooms </li></ul><ul><li>Discussion boards </li></ul>
  12. 12. How does it work? <ul><li>As an example… </li></ul><ul><li>Consider an office setting </li></ul><ul><li>Everyone in the office is logged onto MusicWalla on their computers </li></ul><ul><li>The users in the “room” are active participants in the playlist. </li></ul><ul><li>Remember </li></ul><ul><ul><li>it is a user-generated playlist </li></ul></ul><ul><ul><li>It is a real-time collaborative playlist </li></ul></ul><ul><ul><li>Everyone in the “room” is listening to the same song at a given time </li></ul></ul>
  13. 13. MusicWalla Room: The Office (Public) 9 members joined Music Genre: Random
  14. 17. music continues to play in a user loop till it reaches the last user in the room...
  15. 19. once the last user plays his/her song, the playlist control moves back the first user in the queue.
  16. 21. Sustainable Advantage What is missing from the existing user experience? All users in the “room” listen to the same song at the same time Live collective playlist Share music choice with people in the same physical location “ true” Radio Social Collaboration Social Collaboration
  17. 22. MusicWalla is a “true” Radio <ul><li>It broadcasts music to multiple people at the same time! </li></ul>
  18. 23. MusicWalla is a “true” Social Online Radio <ul><li>Add Friends </li></ul><ul><li>Share Playlists </li></ul><ul><li>Follow friends/users </li></ul>Social Integration
  19. 24. MusicWalla is a “true” Social Online Radio <ul><li>Add Friends </li></ul><ul><li>Share Playlists </li></ul><ul><li>Follow friends/users </li></ul>Social Integration Social Collaboration <ul><li>Edit Friends’ Playlists </li></ul><ul><li>Contribute to the “Room’s” Playlist </li></ul>
  20. 25. Competitive Advantage Features Pandora Rdio MOG MusicWalla Online Radio Cloud Music Genre based music rooms On-Demand Music Social Integration Social Collaboration Music broadcast to all users in the room Location based music rooms Multiple Radio Jockeys Live discussion boards
  21. 26. so next time.. <ul><li>you are at a friend’s party and want to be the DJ, </li></ul>switch to MusicWalla
  22. 27. or if.. <ul><li>you want to listen to some Pink Floyd with other Pink Floyd fans, </li></ul>switch to MusicWalla
  23. 28. or if.. <ul><li>you really DON’T want to share that earphone with your partner </li></ul>switch to MusicWalla
  24. 29. Team <ul><li>Vikas Vadlapatla </li></ul><ul><li>Masters in Industrial Engineering, Clemson University </li></ul><ul><li>usability guy.. product development guy </li></ul><ul><li><Insert Your Name Here> </li></ul><ul><li><Insert qualification here> </li></ul><ul><li>software guy.. </li></ul><ul><li><Insert Company Name Here> </li></ul><ul><li><insert purpose for acquisition> </li></ul>

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