Mcad and from ipods to twitter

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Mcad and from ipods to twitter

  1. 1. MCAD • El Paso Museum of Art • El Paso Museum of History • El Paso Museum of Archaeology • Cultural Affairs
  2. 2. Facts about EPMA• The largest Museum in the largest international border community in the World• The Museum serves and average of 105,000 visitors a year, 28,000 of which are students• Employs about 40 people
  3. 3. El Paso Museum of History • Holds over 8,000 Artifacts • Recently NASA donated a t-38 • Membership program implemented • Largest collection of Fans
  4. 4. Facts about• 2007 Marks the 30th anniversary of the museum.• Holdings include a world-class Casas Grandes ceramics collection comprised of more than 750 vessels.• The museum provides the best public trail access to the seasonal Mexican Gold Poppy fields.• The grounds include the area’s first Chihuahuan Desert Gardens with more than 200 species of native plants.
  5. 5. MCAD • Cultural Tourism • Marketing and Communications • Public Art Program • Programs & Education Initiatives
  6. 6. From ipods to Victor Guerrero Marketing and Cultural Tourism Coordinator Museums and Cultural Affairs Department City of El Paso Texas
  7. 7. Marketing• Marketing are the actions you take to draw attention to a product or service and deliver a message to consumers• Every bit of contact your company/organization has with anyone in the outside world
  8. 8. Discussion• Traditional Media VS New Media• Channels of communication changing – Niche Marketing is growing• Shift in message Delivery – Consumers control the content they wish to consume now more than ever
  9. 9. Traditional New Media Media• Television • Internet – Cable – Social Media• Radio – Blogging• Print – Podcasting – Newspapers – Magazines
  10. 10. Traditional Media• Newspaper Circulation is down 14% since 1990• Network news ratings are down 34% down since 1994• Cable News viewership has been flat since 2001
  11. 11. New Media• 70% of the U.S. population now uses the internet• 4 million active blog sites• 80 million people visited newspaper websites in 2006• ElPasoTimes.com gets 6 million monthly hits
  12. 12. Tips• Website – Contact Information • Telephone Number • Physical Address • Email Address • Suggestion Box • “Email this Page” – Splash Page
  13. 13. Splash Page• On the Internet, a splash screen or splash page is a page of a web site that is a sort of pre-home page front page. Designers may use splash pages:• to direct users to the appropriate website for their country or language;• to direct users to a low-bandwidth site or one more accessible to disabled users;• as an additional form of advertising.
  14. 14. Search Engine Optimization• Is the process of improving the volume and quality of traffic to a web site from search engines• SEO considers how search engines work and what people search for• Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords
  15. 15. RSS Feed• Real Simple Syndication –It is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video —in a standardized format• They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place
  16. 16. Email Marketing• Email Marketing – Sending emails with the purpose of enhancing the relationship of a merchant/organization with its current or previous customers and to encourage customer loyalty and increase business.• Acquiring new customers or convincing new customers to purchase something immediately
  17. 17. Sources of Information for Arts Events– 91% Article in newspaper– 89% Email– 68% Radio– 66% Organizations Website
  18. 18. Why Email Marketing?• Inexpensive• Immediate• Credible
  19. 19. Email Marketing• Newsletter• Software – Constant Contact – Patron Mail• Legislation – Opt out option
  20. 20. How Can I Use It?• Communicate news• Offer discounts• Sell tickets
  21. 21. Email Usage – America* – 34% Always – 44% Check Email twice a day – 13% Once a day – 9% Less than once a day – Arts Ticket Buyers – 40% 55 and over • Purchase tickets online for arts events – 69% 35 and Under • Purchase tickets online for arts events *Data from Patron Mail 2008
  22. 22. How Grow List• Giveaways• Sign in book• Splash page• Over the telephone
  23. 23. • Insert sample here
  24. 24. SMS Marketing• SMS Marketing: – SMS Marketing is also known as Text-Messaging Marketing – Statistics • 200+ million Americans carry mobile phones—over half of the countrys population • 40% of major brands have deployed text messaging (SMS) campaigns • 18% of major brands have deployed multimedia messaging (MMS) campaigns – Benefits • Instant • Can be forwarded • Resonates with a cell phone savvy users
  25. 25. How Can I Use It?• Event Reminders• Sales Events (museum stores)• Special Invitations – Special Offers » Student Rush – El Paso Opera• Diffuse Information at any moment – Example: Concert cancellations » Source: Airwide Solutions independent survey of 50 brand name companies
  26. 26. Blogging• A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
  27. 27. Types Blogs• Personal blog• Organizational blog• Corporate blog• Question blog• Popular – Perezhilton.com – Gawker.com – Barry’s blog (http://www.westaf.org/blog/) – Glasstire.com
  28. 28. Why Use?• It is a way for fans of a brand/organization/company can promote it themselves in multiple online social media venues.• capability to reach small or large audiences• Information is immediate
  29. 29. Podcasting– What is a podcast? A podcast is a series of digital media files, which are distributed over the Internet using syndication feeds for playback on portable media players and computers. • Can be in Audio or Video formats • http://www.youtube.com/watch?v=y-MSL42NV3
  30. 30. What Can You Podcast? – News about your organizations – Panel discussions – Self guided walking tours – Lectures – Gallery tours – Book and product reviews (store)
  31. 31. Social Media• Primarily Internet- and mobile-based tools for sharing and discussing information among human beings
  32. 32. Samples• Samples – Facebook.com – Youtube.com – Linkedin.com – Bebo.com – Twitter.com – Myspace.com • Concept of Friends • Can Create Calendar and send E-vites
  33. 33. Twitter• In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens— from breaking world news to updates from friends• www.twitter.com
  34. 34. Viral Video• Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self- replicating viral processes, analogous to the spread of pathological and computer viruses
  35. 35. Viral Video• Video produced to increase awareness about brand – Cleverly written to encourage consumers to forward or spread knowledge of amongst friends including social networks• http://www.youtube.com/watch?v=YuMQRBXF
  36. 36. Case Study• Barack Obama Campaign – Change • Website • Email marketing • Text message marketing• Updates Via Youtube.com – Expected to continue during presidency
  37. 37. Things of Interest• Kraft Hits on Killer App for IPhone Marketing• iFood Assistant – How to Make Dinners • Faster • Easier • Convenient• Lessons Learned – Application is useful – $.99 – Kraft Ads
  38. 38. Questions?

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